Build Your Salon with Phil Jackson

🎧 Episode: Niche and Thrive – How Specialisation Can Skyrocket Your Salon Business

Trying to please everyone? That’s a fast track to burnout—and bland branding. In this episode, I’m sharing exactly why narrowing your salon’s focus could be the smartest decision you make this year.

Here’s what we’ll cover:

• Why generalists get overlooked in today’s salon market
• The 4 powerful ways to define your niche (it’s not just about services!)
• How niching leads to better clients, higher prices, and simpler marketing
• Real-world examples to inspire your own specialisation journey
• How to test a niche without locking yourself in

🪄 Whether you’re a curly-hair specialist or building an inclusive, body-positive brand—this episode will help you own your niche with confidence.

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What does it take to build a beauty business that truly reflects who you are? In this inspiring episode, I’m joined by Sophie Brooks—founder of Joy by Sophie, a values-led aesthetic clinic based in Manchester.

From her beginnings as a nurse to creating a standout brand rooted in inclusivity, neurodiversity, and holistic care, Sophie shares the powerful (and personal) journey behind her clinic. We talk about the challenges of stepping away from secure employment, the importance of strong brand values, and how niching down helped her connect deeply with her dream clients.

If you’ve ever wondered how to build a beauty or aesthetic business that feels authentic, impactful and profitable, you’ll love this conversation.

Turnover looks sexy, but it doesn’t tell the full story! If you’re only tracking your takings, you’re missing crucial insights about your salon’s success.

In this episode, I’m sharing my Metrics Monday routine and the key numbers every salon owner should be tracking—beyond turnover. From profitability and cash reserves to sales, marketing, and progress towards your goals, I’ll help you build a simple scorecard that actually moves your business forward.

Stop guessing, start measuring, and take control of your salon’s future!