On today’s podcast episode, we discuss how to increase basket size, how to break out of category while staying true to brand identity, and how to respond to TikTok trends without seeming like a brand responding to a TikTok trend. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts VP of Content Suzy Davidkhanian and the CMO of True Religion Brand Jeans Kristen D’Arcy.
 
Follow us on Instagram at: <a href='https://www.instagram.com/emarketer/'>https://www.instagram.com/emarketer/</a>
For sponsorship opportunities contact us: <a href='mailto:advertising@emarketer.com'>advertising@emarketer.com</a>
For more information visit: <a href='https://www.emarketer.com/advertise/'>https://www.emarketer.com/advertise/</a>
Have questions or just want to say hi? Drop us a line at <a href='mailto:podcast@emarketer.com'>podcast@emarketer.com</a> 
 
For a transcript of this episode click here: 
<a href='https://www.emarketer.com/content/'>podcast-reimagining-retail-building-your-brand-while-nurturing-loyal-followinghttps://www.emarketer.com/content/</a>
 
© 2025 EMARKETER

<description>&lt;p&gt;On today’s podcast episode, we discuss how to increase basket size, how to break out of category while staying true to brand identity, and how to respond to TikTok trends without seeming like a brand responding to a TikTok trend. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts VP of Content Suzy Davidkhanian and the CMO of True Religion Brand Jeans Kristen D’Arcy.&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
&lt;p class="p1"&gt;Follow us on Instagram at: &lt;a href='https://www.instagram.com/emarketer/'&gt;https://www.instagram.com/emarketer/&lt;/a&gt;&lt;/p&gt;
&lt;p class="p2"&gt;For sponsorship opportunities contact us: &lt;a href='mailto:advertising@emarketer.com'&gt;advertising@emarketer.com&lt;/a&gt;&lt;/p&gt;
&lt;p class="p1"&gt;For more information visit: &lt;a href='https://www.emarketer.com/advertise/'&gt;https://www.emarketer.com/advertise/&lt;/a&gt;&lt;/p&gt;
&lt;p class="p2"&gt;Have questions or just want to say hi? Drop us a line at &lt;a href='mailto:podcast@emarketer.com'&gt;podcast@emarketer.com&lt;/a&gt; &lt;/p&gt;
&lt;p class="p3"&gt; &lt;/p&gt;
&lt;p class="p2"&gt;For a transcript of this episode click here: &lt;/p&gt;
&lt;p class="p1"&gt;&lt;a href='https://www.emarketer.com/content/'&gt;podcast-reimagining-retail-building-your-brand-while-nurturing-loyal-followinghttps://www.emarketer.com/content/&lt;/a&gt;&lt;/p&gt;
&lt;p class="p2"&gt; &lt;/p&gt;
&lt;p class="p2"&gt;© 2025 EMARKETER&lt;/p&gt;
</description>

On today’s podcast episode, we discuss how to increase basket size, how to break out of category while staying true to brand identity, and how to respond to TikTok trends without seeming like a brand responding to a TikTok trend. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts VP of Content Suzy Davidkhanian and the CMO of True Religion Brand Jeans Kristen D’Arcy.
 
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
podcast-reimagining-retail-building-your-brand-while-nurturing-loyal-followinghttps://www.emarketer.com/content/
 
© 2025 EMARKETER

Behind the Numbers: an EMARKETER Podcast

Reimagining Retail: Building Your Brand While Nurturing a Loyal Following

Reimagining Retail: Building Your Brand While Nurturing a Loyal Following

Description