Let's Talk Supply Chain

Rob Finch talks about Rapid Link Repairs, boosting customer satisfaction with response times; a fresh approach to cost; safety; & reducing downtime for drivers.

[02.11] An introduction to Rob, his background, and his role at DCLI and RapidLink Repairs.

"Most of my career has been figuring out how to bring commercial and operations together."

[03.09] An overview of RapidLink Repairs – who they are, what they do, and how they help their customers.

"It's about three things: we want to improve productivity, be cost-effective, and drive high levels of customer satisfaction."

[04.18] The biggest challenge for businesses right now.

"Reducing cost profile is top of mind – the market has been less than ideal..!"

[04.55] RapidLink Repair's origin story.

"You want to have a solution that people are actually asking for."

[07.00] RapidLink Repairs 'anytime, anywhere' service, and the most common repairs they solve for.

[09.26] The ideal client for RapidLink Repairs, and why businesses want a nationwide solution.

"We leverage the size and scale of DCLI to provide cost savings."

[10.44] RapidLink Repair's approach to cost, fighting 'surprise fees,' and why they don't mark up parts.

"Our approach to the market has been to provide a service people can rely on."

[13.26] The importance of efficiency and customer experience, and how RapidLink's response times are delivering competitive advantage.

"We're maniacal about customer satisfaction! If your customers aren't happy, you don't have a good product."

[17.21] A case study exploring how RapidLink Repairs helped a key client eliminate extra fees and enhance communication, allowing them to plan consistently and boost productivity.

[19.59] Why safety is crucial, and the impact RapidLink Repairs are making on the industry.

[22.07] How to work with RapidLink Repairs.

Steven Delperdang of Google Cloud talks about trust; evolution of visibility; & and the big opportunities for logistics providers taking an AI-first approach.

[03.08] After years spent at Caterpillar and Penske, how Steven is now using the 'One Google' approach to run Google's own internal supply chain and solve the legacy pain points he faced in his past roles, and exactly what's so transformative about this approach.

"In my previous roles, many of the frustrations stemmed from fragmented systems and data siloes. You have a warehouse management system here, a transportation management system there, various auxiliary 1P and 3P systems – and often a lot of manual effort to stitch it all together."

"Siloes are a major barrier, and consolidating data is critical. Logistics is simply a chain of interconnected events… so without that centralized view, you're only seeing a piece of the puzzle."

"It's this centralized access that means we can perform more sophisticated analysis and our AI tools can draw on a much richer data set."

[07.00] Why trust is such a big hurdle for providers who are already drowning in data, and the areas Google Cloud focus on to build that trust.

[10.44] The evolution of visibility, why consolidating disparate data is so critical, and how Google is tackling disparate data problems to achieve true centralized access.

"Everybody has basic visibility now, but that leap from dots on a map to true actionable insights is crucial. Basic visibility tells us what's happening. Our target for visibility tells you why it's happening, what's likely to happen next, and what you should do about it."

[13.33] How Steven's experience of using Google Cloud to power Google's own global supply chain helps him strategize, and the business outcomes Google has achieved that other organizations can replicate.

[16.12] The practical, day-to-day logistics problems Steven's team is currently solving with AI.

"AI can help us cut through the noise."

[21.21] How integrating Gemini AI has changed Steven's tools, and why he's seeing faster, better quality insights.

[23.13] How the day-to-day work of Google Cloud's own analysts and developers has shifted with the addition of new AI capabilities.

"For us, it's been a really significant shift up the value chain. Three years ago, a large proportion of my teams time was consumed by manual data extraction, cleansing, building bespoke reports for leaders. Today, we have less firefighting and the team can focus on more strategic work, more complex and impactful problems."

[26.40] How Google is making high-powered AI tools usable for everyday logistics operators.

[29.57] How Steven's past award-winning work at Caterpillar would have been different if he had had the Google Cloud tools that exist today.

[32.47] From hyper-personalized insights to AI-driven collaboration, the biggest untapped opportunity for logistics providers ready to embrace an AI-first approach.

Zera Zheng talks about her career journey; being open to opportunity; the importance of understanding risk; & what she learned, moving from China to Europe.

[03.36] How Zera began her career, going from University to a graduate program at Kuehne and Nagel, and how it allowed her to learn all about logistics.

[07.20] Why it's important to try different things during your career, why Zera felt like she was getting a new challenge every day at Kuehne and Nagel, and the importance of expanding your comfort zone if you want to strengthen your capability.

"Don't jump into decisions... Look around and see what could keep you interested... Success starts with passion."

[10.42] How Zera came to specialize in Health, Safety, Security, and Environment.

"As a graduate, you don't really know what each department is doing, you have to be open to the opportunity… That knowledge and experience, the things I did in the past, have shaped who I am now."

[12.45] Zera's move to A.P. Moller–Maersk, the types of projects she works on now, and the importance of understanding, and responding to risk.

[17.50] Why Zera took an opportunity to move from China to Holland, the pressures she felt, and the support she received to help make it happen.

"We often hear that the logistics industry is men's work and, especially for a security role – we see men with a background from the military or police. It was rare to offer this opportunity to an Asian woman."

[27.37] What Zera's 'industry rising star' award win means to her.

[29.21] Zera's experience speaking at forums and on panels, and her advice for other women, from leaning into making mistakes to taking the time to practice.

"I still remember making a mistake as a child, when I couldn't speak on stage… It reminds me of where I was to who I am now."

[34.22] The mentors that have made an impact on Zera's life and career, and the scientist who inspires her.

[38.00] The future for Zera.

Allen Thomas of Lynxis talks about two new products; demystifying AI; the biggest challenge & opportunity in intermodal; & why terminals need to work better.

[02.12] An introduction to Allen and Lynxis.

"We have the tech, services and infrastructure to make terminals work better."

[02.48] Why we need terminals to work better.

[03.16] Why Union Pacific's proposed merger with Norfolk Southern is top of mind for the intermodal industry right now.

[04.43] Why investment is a key area of opportunity for intermodal organizations, and how Lynxis is helping customers deliver on their returns.

"People are looking to clarify how they're going to invest, and what that return is going to be. We're talking to our customers about their hopes and dreams for 2026… and we strive to help them execute and meet those commitments."

[06.41] Allen's take on AI and where the industry is now, and why Lynxis is focused on machine learning and using AI to help streamline and reduce time to value.

"We try to demystify the phrase 'artificial intelligence' – it's really software!"

[09.58] Two new product announcements, and an overview of ORCA: software to optimize and orchestrate terminal operations.

[11.18] The ORCA brand, and how Lynxis developed the name.

"It's the killer app that no one else has."

"Orchestration is a key differentiator for Lynxis, and it will be for the terminal operators that implement it."

[12.38] How terminal evolution has historically been driven through complex custom software applications, why orgainzations need to move away from this time-consuming, expensive, and inflexible approach, and what makes ORCA different.

"It's optimization of workflows via configuration, not software coding… Each one is a snowflake, it's unique."

[16.51] An overview of enVision, Lynxis' new computer vision system.

[19.12] How enVision will drive higher inventory accuracy for organizations and create real impact.

"Our vision is to have eyes on every transaction."

[21.08] The impact these innovations will make for the industry.

"Too often, people want to optimize processes before they have a secure grasp on the data."

[23.14] Allen's biggest highlight from IANA 2025.

"Process automation in existing facilities is the next right step."

Freek Aertsen & Bart Paridaen of EyeOn talk about digital transformation: value discovery, creation & realization; the big challenges; & key success factors.

[04.17] An introduction to Freek and Bart, their backgrounds, and roles at EyeOn.

"I have a background in economics, took a wrong turn somewhere - and ended up in supply chain!" Freek

[07.13] An overview of EyeOn – who they are, what they do, and how they help their customers.

"Response is all about planning."

"We connect data, systems, data science and AI with people and processes."

[10.58] The ideal client for EyeOn, and the common challenges and questions businesses come to them with.

[12.29] An overview of EyeOn's recent report on digital transformation in the industry, who they spoke to, and why now was the right time to conduct this research.

"We live in a very volatile business landscape, and there are changes coming to our customers on a constant basis. And, at the same time, there's a new generation of technology. That combination is an interesting one."

[16.14] The main drivers for digital supply chain transformation, and what's important to leaders right now, as they grapple with multiple priorities and challenges.

"Businesses are changing strategies, and changing a corporate strategy means you have to change your supply chain strategy."

[22.47] From balancing short-term wins with long-term strategies to overcoming disruption, the biggest hurdles leaders are faced with as they navigate transformation, and why businesses need to look at these projects from an external perspective as well as an internal one.

[27.44] Why the first stage of digital transformation is value discovery, and how businesses can define an actionable framework for success.

"It's important for leaders to understand and be aligned on their vision for transformation… The key is improving decision intelligence. The tools and capabilities come in to support, but you need to go back to the starting point to know where you want to transform to."

[30.37] The importance of trust, breaking down siloes, and aligning teams in the discovery phase of transformation.

[34.23] How businesses can translate value discovery into tangible value creation initiatives.

"Companies that went too fast on design paid the price afterwards."

[38.03] How value discovery and value creation leads to value realization.

[41.06] Next steps: how businesses can work with EyeOn.

[43.12] What the next few years of innovation and growth are going to look like, for EyeOn and for the industry.

"It all comes back to decisions… Our investments will be in technology, because it's changing – and it's changing rapidly. We need to be at the forefront."