<description>&lt;div class="OutlineElement Ltr SCXW186948728 BCX8"&gt; &lt;p class="Paragraph SCXW186948728 BCX8"&gt;&lt;strong&gt;&lt;span class= "TextRun MacChromeBold SCXW186948728 BCX8" lang="EN-US" xml:lang= "EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;LEXINGTON, Ky. (&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;December &lt;/span&gt;&lt;span class="NormalTextRun SCXW186948728 BCX8"&gt;18&lt;/span&gt;&lt;span class="NormalTextRun SCXW186948728 BCX8"&gt;, 2025&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;) &lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span class="TextRun SCXW186948728 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;&lt;strong&gt;–&lt;/strong&gt; &lt;/span&gt;&lt;span class="NormalTextRun SCXW186948728 BCX8"&gt;Strategic partnerships play a critical role in supporting the University of Kentucky's mission, particularly in athletics, where revenue generation, fan engagement and long-term planning are&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; increasingly complex. These complexities are well understood by Paul Archey, president of JMI Sports, the multimedia rights partner for UK Athletics and the university.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW186948728 BCX8" data-ccp-props= "{"201341983":0,"335559739":0,"335559740":240}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW186948728 BCX8"&gt; &lt;p class="Paragraph SCXW186948728 BCX8"&gt;&lt;span class= "TextRun SCXW186948728 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;On this week's episode of "Behind the Blue&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;,&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;" Archey joins UK Executive Vice President for Finance and Administration and Co-E&lt;/span&gt;&lt;span class="NormalTextRun SCXW186948728 BCX8"&gt;xecutive Vice President&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; for Health Affairs, Dr. Eric Monday, on another installment of &lt;/span&gt;&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;The Business of UK&lt;/span&gt;&lt;span class="NormalTextRun SCXW186948728 BCX8"&gt;, a recurring feature designed to give listeners a look inside the principles and processes that guide UK's financial and operational decisions.&lt;/span&gt;&lt;span class="EOP SCXW186948728 BCX8" data-ccp-props= "{"201341983":0,"335559739":0,"335559740":240}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW186948728 BCX8"&gt; &lt;p class="Paragraph SCXW186948728 BCX8"&gt;&lt;span class= "TextRun SCXW186948728 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;Originally from Greenup, Ky, Archey speaks on how the partnership was formed, why it has continued to evolve, and how its structure supports both UK Athletics and the university&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; as a whole&lt;/span&gt;&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;.&lt;/span&gt;&lt;span class= "TextRun SCXW186948728 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; The conversation also highlights the deep Kentucky roots that underpin the relationship, including the legacy of&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; Jim Host, founder of&lt;/span&gt;&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; &lt;/span&gt;&lt;span class= "TextRun SCXW186948728 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;Host Communications &lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;and longtime UK partners who helped shape the modern multimedia rights landscape for college athletics.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW186948728 BCX8" data-ccp-props= "{"201341983":0,"335559739":0,"335559740":240}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW186948728 BCX8"&gt; &lt;p class="Paragraph SCXW186948728 BCX8"&gt;&lt;span class= "TextRun SCXW186948728 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;Listeners are encouraged to &lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;submit&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; questions and suggestions for future installments &lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;of&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; &lt;/span&gt;&lt;/span&gt;&lt;span class= "TextRun SCXW186948728 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;The &lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;Bu&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;siness of&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; U&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;K &lt;/span&gt;&lt;/span&gt;&lt;span class="NormalTextRun SCXW186948728 BCX8"&gt;by emailing &lt;/span&gt;&lt;a class="Hyperlink SCXW186948728 BCX8" href= "mailto:businessofUK@uky.edu" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8" data-ccp-charstyle= "Hyperlink"&gt;businessofUK@uky.edu&lt;/span&gt;&lt;/a&gt;&lt;span class= "TextRun SCXW186948728 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;. Upcoming episodes &lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;will&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; further&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; explore&lt;/span&gt;&lt;/span&gt;&lt;span class="NormalTextRun SCXW186948728 BCX8"&gt; &lt;/span&gt;&lt;span class="TextRun SCXW186948728 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;the changing landscape of college athletics, including a conversation with Archey and UK Athletics Director Mitch Barnhart about&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; the development of BBNIL (UK Athletics' Name, Image &amp; Likeness strategy)&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;,&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; and other topics including budget structure, tuition setting, capital projects and more.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW186948728 BCX8" data-ccp-props= "{"201341983":0,"335559739":0,"335559740":240}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW186948728 BCX8"&gt; &lt;p class="Paragraph SCXW186948728 BCX8"&gt;&lt;span class= "TextRun SCXW186948728 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;"&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;Behind the Blue&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;"&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; is available via a variety of podcast providers, including &lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;Apple Podcasts&lt;/span&gt;&lt;span class="NormalTextRun SCXW186948728 BCX8"&gt;, &lt;/span&gt;&lt;span class="NormalTextRun SCXW186948728 BCX8"&gt;You&lt;/span&gt;&lt;span class="NormalTextRun SCXW186948728 BCX8"&gt;Tube&lt;/span&gt;&lt;span class="NormalTextRun SCXW186948728 BCX8"&gt; and Spotify. &lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;Subscribe&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; to receive new episodes each week&lt;/span&gt;&lt;span class="NormalTextRun SCXW186948728 BCX8"&gt;, featuring&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; UK's latest medical breakthroughs, research, artists&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;, &lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;writers&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; &lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;and&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; the most important news &lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;impacting&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; the university.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW186948728 BCX8" data-ccp-props= "{"201341983":0,"335559739":0,"335559740":240}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW186948728 BCX8"&gt; &lt;p class="Paragraph SCXW186948728 BCX8"&gt;&lt;span class= "TextRun SCXW186948728 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;"&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;Behind the Blue&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;"&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; is a joint production of the University of Kentucky and UK HealthCare. Transcripts for this or other episodes of &lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;"&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;Behind the Blue&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;"&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; can be downloaded from the &lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;show's&lt;/span&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt; &lt;/span&gt;&lt;/span&gt;&lt;a class= "Hyperlink SCXW186948728 BCX8" href= "http://behindtheblue.libsyn.com/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8" data-ccp-charstyle= "Hyperlink"&gt;blog page&lt;/span&gt;&lt;/a&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8"&gt;. &lt;/span&gt;&lt;span class= "EOP SCXW186948728 BCX8" data-ccp-props= "{"201341983":0,"335559739":0,"335559740":240}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW186948728 BCX8"&gt; &lt;p class="Paragraph SCXW186948728 BCX8"&gt;&lt;a class= "Hyperlink SCXW186948728 BCX8" href= "https://www.uky.edu/advancing-kentucky/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "NormalTextRun SCXW186948728 BCX8" data-ccp-charstyle= "Hyperlink"&gt;To discover how the University of Kentucky is advancing our Commonwealth, click here.&lt;/span&gt;&lt;/a&gt;&lt;span class= "EOP SCXW186948728 BCX8" data-ccp-props= "{"201341983":0,"335559739":0,"335559740":240}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt;</description>

Behind the Blue

University of Kentucky Public Relations / UK HealthCare

December 18, 2025 - Paul Archey (The Business of UK - Episode 002)

DEC 18, 202530 MIN
Behind the Blue

December 18, 2025 - Paul Archey (The Business of UK - Episode 002)

DEC 18, 202530 MIN

Description

LEXINGTON, Ky. (December 18, 2025) – Strategic partnerships play a critical role in supporting the University of Kentucky's mission, particularly in athletics, where revenue generation, fan engagement and long-term planning are increasingly complex. These complexities are well understood by Paul Archey, president of JMI Sports, the multimedia rights partner for UK Athletics and the university. On this week's episode of "Behind the Blue," Archey joins UK Executive Vice President for Finance and Administration and Co-Executive Vice President for Health Affairs, Dr. Eric Monday, on another installment of The Business of UK, a recurring feature designed to give listeners a look inside the principles and processes that guide UK's financial and operational decisions. Originally from Greenup, Ky, Archey speaks on how the partnership was formed, why it has continued to evolve, and how its structure supports both UK Athletics and the university as a whole. The conversation also highlights the deep Kentucky roots that underpin the relationship, including the legacy of Jim Host, founder of Host Communications and longtime UK partners who helped shape the modern multimedia rights landscape for college athletics. Listeners are encouraged to submit questions and suggestions for future installments of The Business of UK by emailing [email protected]. Upcoming episodes will further explore the changing landscape of college athletics, including a conversation with Archey and UK Athletics Director Mitch Barnhart about the development of BBNIL (UK Athletics' Name, Image & Likeness strategy), and other topics including budget structure, tuition setting, capital projects and more. "Behind the Blue" is available via a variety of podcast providers, including Apple Podcasts, YouTube and Spotify. Subscribe to receive new episodes each week, featuring UK's latest medical breakthroughs, research, artists, writers and the most important news impacting the university. "Behind the Blue" is a joint production of the University of Kentucky and UK HealthCare. Transcripts for this or other episodes of "Behind the Blue" can be downloaded from the show's blog page. To discover how the University of Kentucky is advancing our Commonwealth, click here.