When RicoRunDat sold his first beat on BeatStars for just $7.50 in high school, he realized his passion could turn into a career. Now a full-time producer at 21, Rico shares his journey of success, from learning financial lessons after splurging on $1,000 sneakers to mastering branding with a minimalist approach. He’s built a strong network that’s landed placements with major artists like Lil Durk while adapting to changing trends in the industry. Rico’s story proves that consistency, adaptability, and staying true to your vision are the keys to thriving in the music business.
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