
<p>What rules do you follow because you believe they will lead to success? What tools do you use to ensure you can be as relevant as possible? What if these rules and tools have the opposite effect on your life, and you can&#8217;t see it because you&#8217;re too close? What if social media is actually turning you into a new person you don&#8217;t want to be, doing what you don&#8217;t want to do? What if all your daily actions to stand out and get noticed shape you into a societal clone? How many more questions can I fit into this opening synopsis? One more? I love it when a book enters my world and shakes it up. <em>Anti Rule: Navigating The Lies About Fiction Writing</em> by Christian Francis is the small but mighty book that inspired today&#8217;s episode. So, put on your dunce cap and join me in detention. It&#8217;s time to chat about what we&#8217;re doing wrong.</p>



<h2 class="wp-block-heading">Reflection Questions:</h2>



<ol>
<li>What rules do you follow blindly despite knowing they aren&#8217;t working, hoping that if you just hold on a little bit longer, inertia will shift and success will be in your favor?</li>



<li>What tools do you use begrudgingly because you think they are what you have to use to be accepted?</li>



<li>How can you embrace the label of &#8220;fool&#8221; and become devoted to the work that matters to you, while stripping away all the baggage?</li>
</ol>



<h2 class="wp-block-heading">Show Links</h2>



<ul>
<li><em><a href="https://www.amazon.com/Anti-Rule-Navigating-Fiction-Writing/dp/1916582052" target="_blank" rel="noreferrer noopener">Anti Rule: Navigating The Lies About Fiction Writing</a></em> by Christian Francis</li>



<li><a href="https://echohorror.com" target="_blank" rel="noreferrer noopener">Echo On Publishing</a></li>



<li><a href="https://www.imdb.com/title/tt2222042/" target="_blank" rel="noreferrer noopener">Love and Monsters (2020)</a></li>



<li>Midjourney prompt for episode art: surrounded by clones</li>
</ul>


<description>What rules do you follow because you believe they will lead to success? What tools do you use to ensure you can be as relevant as possible? What if these rules and tools have the opposite effect on your life, and you can't see it because you're too close? What if social media is actually turning you into a new person you don't want to be, doing what you don't want to do? What if all your daily actions to stand out and get noticed shape you into a societal clone? How many more questions can I fit into this opening synopsis? One more? I love it when a book enters my world and shakes it up. Anti Rule: Navigating The Lies About Fiction Writing by Christian Francis is the small but mighty book that inspired today's episode. So, put on your dunce cap and join me in detention. It's time to chat about what we're doing wrong.</description>

What rules do you follow because you believe they will lead to success? What tools do you use to ensure you can be as relevant as possible? What if these rules and tools have the opposite effect on your life,

What rules do you follow because you believe they will lead to success? What tools do you use to ensure you can be as relevant as possible? What if these rules and tools have the opposite effect on your life, and you can't see it because you're too close? What if social media is actually turning you into a new person you don't want to be, doing what you don't want to do? What if all your daily actions to stand out and get noticed shape you into a societal clone? How many more questions can I fit into this opening synopsis? One more? I love it when a book enters my world and shakes it up. Anti Rule: Navigating The Lies About Fiction Writing by Christian Francis is the small but mighty book that inspired today's episode. So, put on your dunce cap and join me in detention. It's time to chat about what we're doing wrong.

Rules & Tools for Fools (GWTW775)


<p>How do you pitch yourself and your business to podcasts you want to be a guest on, people you want to connect with, and companies you want to bring into your network? By taking the courageous step and shamelessly sending the email or making the call. Today&#8217;s guest did that after hearing an earlier episode of <em>Getting Work To Work</em> with Rachel Allen. Solveig Petch is a strategic brand consultant and creative director providing &#8220;remarkable branding for the quietly rebellious.&#8221; In our conversation, we talk about the importance of sending shameless pitches and the difference between courage and confidence. She shares what a brand is and how it&#8217;s different than branding, what it takes to build a stand-out brand, why we choose generic values instead of those that will help us stand apart, and why it&#8217;s okay to want to keep changing the world.</p>



<h2 class="wp-block-heading">Show Links</h2>



<ul>
<li><a href="https://petchy.co">Petchy</a></li>



<li><a href="https://www.randibuckley.com/hbfkp" target="_blank" rel="noreferrer noopener">Randi Buckley – Healthy Boundaries for Kind People®</a></li>



<li><em><a href="https://www.whatworkspodcast.com">What Works</a></em> by Tara McMullin</li>



<li><a href="https://boltfromthebluecopywriting.com" target="_blank" rel="noreferrer noopener">Bolt from the Blue Copywriting</a></li>



<li><a href="https://gettingworktowork.com/words-make-worlds-with-rachel-allen-gwtw765/">&#8220;Words Make Worlds&#8221; with Rachel Allen (GWTW765)</a></li>



<li><em><a href="https://www.amazon.com/No-Plan-Incurable-Entrepreneurs-Rebellious/dp/9151956926" target="_blank" rel="noreferrer noopener">No Plan B: A Handbook for Incurable Entrepreneurs and Other Rebellious Souls</a></em> by Heather Thorkelson</li>



<li>Midjourney prompt for episode art: abstract surreal authentic human humanity &#8211;ar 16:9</li>
</ul>


<description>How do you pitch yourself and your business to podcasts you want to be a guest on, people you want to connect with, and companies you want to bring into your network? By taking the courageous step and shamelessly sending the email or making the call. Today's guest did that after hearing an earlier episode of Getting Work To Work with Rachel Allen. Solveig Petch is a strategic brand consultant and creative director providing "remarkable branding for the quietly rebellious." In our conversation, we talk about the importance of sending shameless pitches and the difference between courage and confidence. She shares what a brand is and how it's different than branding, what it takes to build a stand-out brand, why we choose generic values instead of those that will help us stand apart, and why it's okay to want to keep changing the world.</description>

How do you pitch yourself and your business to podcasts you want to be a guest on, people you want to connect with, and companies you want to bring into your network? By taking the courageous step and shamelessly sending the email or making the call.

How do you pitch yourself and your business to podcasts you want to be a guest on, people you want to connect with, and companies you want to bring into your network? By taking the courageous step and shamelessly sending the email or making the call. Today's guest did that after hearing an earlier episode of Getting Work To Work with Rachel Allen. Solveig Petch is a strategic brand consultant and creative director providing "remarkable branding for the quietly rebellious." In our conversation, we talk about the importance of sending shameless pitches and the difference between courage and confidence. She shares what a brand is and how it's different than branding, what it takes to build a stand-out brand, why we choose generic values instead of those that will help us stand apart, and why it's okay to want to keep changing the world.

“Infusing Work with Our Humanity” with Solveig Petch (GWTW774)


<p>Earlier this week, in my paid newsletter for <em>Getting Work To Work</em>, I was reflecting upon the question: <strong>How is your body of work holding you back from experimenting with risky creative ideas and exploring new directions?</strong> No matter how long you&#8217;ve worked on your craft, you inevitably amass a body of work. The apparent measure is quantity, but you can also look at quality with an eye toward growth and outcomes. But the more I think about my body of work, the more I wonder if it&#8217;s a hindrance rather than a help. What does it communicate to a potential employer or client? How can it hold you back by morphing from what you&#8217;ve done into a statement of being on-brand, not to mention consistency? Questions aside, I want to explore what to do if you feel stuck and need to take a creative chance beyond what you&#8217;ve done before.</p>



<h2 class="wp-block-heading">Four ways to inject creative risk and experimentation into your creative journey:</h2>



<ol>
<li>Reexamine your systems and processes.</li>



<li>Identify playing-it-safe behaviors and how you can counter them with small creative risks.</li>



<li>Imagine your creative future based upon what you are doing today.</li>



<li>Seek new partnerships and collaborators.</li>
</ol>



<h2 class="wp-block-heading">Show Links</h2>



<ul>
<li><a href="https://gettingworktowork.substack.com" target="_blank" rel="noreferrer noopener"><em>Getting Work To Work</em> on Substack</a></li>



<li>Midjourney prompt for episode art: creative risk and experimentation, body of work, portfolio, creativity in the style of dadaists &#8211;ar 16:9</li>
</ul>


<description>Earlier this week, in my paid newsletter for Getting Work To Work, I was reflecting upon the question: How is your body of work holding you back from experimenting with risky creative ideas and exploring new directions? No matter how long you've worked on your craft, you inevitably amass a body of work. The apparent measure is quantity, but you can also look at quality with an eye toward growth and outcomes. But the more I think about my body of work, the more I wonder if it's a hindrance rather than a help. What does it communicate to a potential employer or client? How can it hold you back by morphing from what you've done into a statement of being on-brand, not to mention consistency? Questions aside, I want to explore what to do if you feel stuck and need to take a creative chance beyond what you've done before.</description>

Earlier this week, in my paid newsletter for Getting Work To Work, I was reflecting upon the question: How is your body of work holding you back from experimenting with risky creative ideas and exploring new directions?

Earlier this week, in my paid newsletter for Getting Work To Work, I was reflecting upon the question: How is your body of work holding you back from experimenting with risky creative ideas and exploring new directions? No matter how long you've worked on your craft, you inevitably amass a body of work. The apparent measure is quantity, but you can also look at quality with an eye toward growth and outcomes. But the more I think about my body of work, the more I wonder if it's a hindrance rather than a help. What does it communicate to a potential employer or client? How can it hold you back by morphing from what you've done into a statement of being on-brand, not to mention consistency? Questions aside, I want to explore what to do if you feel stuck and need to take a creative chance beyond what you've done before.

Beyond Your Body of Work (GWTW773)


<p>I first met today&#8217;s guest near the beginning of my creative journey at the Northwest Film Center in Portland, Oregon, where I was taking a workshop on interviewing techniques. Almost 20 years later, he is on <em>Getting Work To Work</em> to share his latest project hitting theaters and the internet today. Brian Lindstrom is a documentarian and co-director of <em>Lost Angel: The Genius of Judee Sill</em>. In our conversation, Brian shares what captures his attention in filmmaking: the stories of struggles and victories and the beauty, strength, and resilience to overcome the odds. He talks about his first exposure to Judee&#8217;s music in the early days of YouTube, why she was more than the one-note tragic story her Wikipedia page describes, why some projects need to take longer than others, and the joys of collaboration he experienced on this film. Most importantly, Brian reminds us of the importance of independent filmmakers and how we can vote with our attention and wallets.</p>



<h2 class="wp-block-heading">Show Links</h2>



<ul>
<li><em><a href="https://greenwichentertainment.com/film/lost-angel-the-genius-of-judee-sill/" target="_blank" rel="noreferrer noopener">Lost Angel: The Genius of Judee Sill</a></em></li>



<li><a href="https://www.imdb.com/name/nm0512446/" target="_blank" rel="noreferrer noopener">Brian Lindstrom</a></li>



<li><em><a href="https://www.imdb.com/title/tt2516792/?ref_=nm_flmg_t_2_prd" target="_blank" rel="noreferrer noopener">Alien Boy: The Life and Death of James Chasse (2013)</a></em></li>



<li><a href="https://www.imdb.com/name/nm0113025/" target="_blank" rel="noreferrer noopener">Andy Brown</a></li>



<li><em><a href="https://www.imdb.com/title/tt10172168/" target="_blank" rel="noreferrer noopener">Hollywood Dreams &amp; Nightmares: The Robert Englund Story (2022)</a></em></li>



<li><a href="https://portlandartmuseum.org/blog/the-northwest-film-center-is-now-pam-cut-center-for-an-untold-tomorrow/" target="_blank" rel="noreferrer noopener">The Northwest Film Center is now PAM CUT</a></li>



<li><a href="https://en.wikipedia.org/wiki/Judee_Sill" target="_blank" rel="noreferrer noopener">Judee Sill</a></li>



<li><a href="https://en.wikipedia.org/wiki/Andy_Partridge" target="_blank" rel="noreferrer noopener">Andy Partridge</a></li>



<li><a href="https://www.youtube.com/watch?v=0PTHVvYNQfY" target="_blank" rel="noreferrer noopener">Judee Sill – The Kiss – The Old Grey Whistle Test 1973</a></li>



<li><a href="https://en.wikipedia.org/wiki/Dreams_Come_True_(Judee_Sill_album)" target="_blank" rel="noreferrer noopener"><em>Dreams Come True</em> by Judee Sill</a></li>



<li><a href="https://www.bethharrington.com" target="_blank" rel="noreferrer noopener">Beth Harrington</a></li>



<li><em><a href="https://www.imdb.com/title/tt2516274/" target="_blank" rel="noreferrer noopener">The Winding Stream (2014)</a></em></li>



<li><a href="https://mianolting.com" target="_blank" rel="noreferrer noopener">Mia Nolting</a></li>



<li><a href="https://www.niemannworks.com" target="_blank" rel="noreferrer noopener">NiemannWorks Animation</a></li>



<li><a href="http://naturalistic.net" target="_blank" rel="noreferrer noopener">Gary Meister</a></li>



<li><a href="https://en.wikipedia.org/wiki/Bonnie_Consolo" target="_blank" rel="noreferrer noopener">Bonnie Consolo</a></li>



<li><a href="https://en.wikipedia.org/wiki/Kuleshov_effect#:~:text=The%20Kuleshov%20effect%20is%20a,a%20single%20shot%20in%20isolation." target="_blank" rel="noreferrer noopener">Kuleshov effect</a></li>



<li><em><a href="https://www.imdb.com/title/tt0091931/fullcredits/?ref_=tt_cl_sm" target="_blank" rel="noreferrer noopener">Shadow Play (1986)</a></em></li>



<li><a href="https://angryfilmmaker.com" target="_blank" rel="noreferrer noopener">Kelley Baker</a></li>



<li><a href="https://byi.show" target="_blank" rel="noreferrer noopener">Beyond Your Imagination</a></li>



<li><a href="https://racc.org" target="_blank" rel="noreferrer noopener">Regional Arts and Culture Council</a></li>



<li><em><a href="https://www.imdb.com/title/tt0050800/" target="_blank" rel="noreferrer noopener">On the Bowery (1956)</a></em></li>



<li><a href="https://www.cinema21.com" target="_blank" rel="noreferrer noopener">Cinema 21</a></li>
</ul>


<description>I first met today's guest near the beginning of my creative journey at the NW Film Center in Portland, Oregon, where I was taking a workshop on interviewing techniques. Almost 20 years later, he is on Getting Work To Work to share his latest project hitting theaters and the internet today. Brian Lindstrom is a documentarian and co-director of Lost Angel: The Genius of Judee Sill. In our conversation, Brian shares what captures his attention in filmmaking: the stories of struggles and victories and the beauty, strength, and resilience to overcome the odds. He talks about his first exposure to Judee's music in the early days of YouTube, why she was more than the one-note tragic story her Wikipedia page describes, why some projects need to take longer than others, and the joys of collaboration he experienced on this film. Most importantly, Brian reminds us of the importance of independent filmmakers and how we can vote with our attention and wallets.</description>

I first met today's guest near the beginning of my creative journey at the NW Film Center in Portland, Oregon, where I was taking a workshop on interviewing techniques. Almost 20 years later, he is on Getting Work To Work to share his latest project hi...

I first met today's guest near the beginning of my creative journey at the NW Film Center in Portland, Oregon, where I was taking a workshop on interviewing techniques. Almost 20 years later, he is on Getting Work To Work to share his latest project hitting theaters and the internet today. Brian Lindstrom is a documentarian and co-director of Lost Angel: The Genius of Judee Sill. In our conversation, Brian shares what captures his attention in filmmaking: the stories of struggles and victories and the beauty, strength, and resilience to overcome the odds. He talks about his first exposure to Judee's music in the early days of YouTube, why she was more than the one-note tragic story her Wikipedia page describes, why some projects need to take longer than others, and the joys of collaboration he experienced on this film. Most importantly, Brian reminds us of the importance of independent filmmakers and how we can vote with our attention and wallets.

“Legacy of a Lost Angel” with Brian Lindstrom (GWTW772)


<p>Earlier today, I was writing about the National Geographic docuseries, <em>Photographer</em>, and my lifelong love of photography. This newsletter led me to explore my archives from two trips to Africa in 2008 and Haiti in 2012. Scrolling through thousands of photos, most not very good, I could see something in my work that only the passage of time allowed me to see: the desire to capture and be present with people. In 2008, I could feel the fear, but my creative brain was at work to document what I was experiencing. 2012 was a different story. I was documenting like before, but I was getting closer, physically and emotionally, as I engaged with people. I felt less fear and was more present. And then I came home. I had an adverse reaction to the anti-malarial medication I was taking, and I wanted to die. I didn&#8217;t, physically, but part of my creative spirit disappeared over time. And as I look at pictures of me from that time, I realize just how much I miss that young man and his dreams.</p>



<h2 class="wp-block-heading">Five ways to pay attention to your forgotten dreams and actually start bringing them to life:</h2>



<ol>
<li>Spend time in your creative archives.</li>



<li>Let imposter syndrome be a guide, not a deterrent.</li>



<li>Create a new vision for your future by combining your long forgotten dreams with who you have become.</li>



<li>Be kind to yourself for the decisions and mistakes you&#8217;ve made.</li>



<li>Become the mentor you never had for yourself and for others starting out in their career.</li>
</ol>



<h2 class="wp-block-heading">Show Links</h2>



<ul>
<li><em><a href="https://www.imdb.com/title/tt0071853/" target="_blank" rel="noreferrer noopener">Monty Python and the Holy Grail (1975)</a></em></li>



<li><em><a href="https://www.nationalgeographic.com/tv/shows/photographer" target="_blank" rel="noreferrer noopener">Photographer (2024)</a></em></li>
</ul>


<description>Earlier today, I was writing about the National Geographic docuseries, Photographer, and my lifelong love of photography. This newsletter led me to explore my archives from two trips to Africa in 2008 and Haiti in 2012. Scrolling through thousands of photos, most not very good, I could see something in my work that only the passage of time allowed me to see: the desire to capture and be present with people. In 2008, I could feel the fear, but my creative brain was at work to document what I was experiencing. 2012 was a different story. I was documenting like before, but I was getting closer, physically and emotionally, as I engaged with people. I felt less fear and was more present. And then I came home. I had an adverse reaction to the anti-malarial medication I was taking, and I wanted to die. I didn't, physically, but part of my creative spirit disappeared over time. And as I look at pictures of me from that time, I realize just how much I miss that young man and his dreams.</description>

Earlier today, I was writing about the National Geographic docuseries, Photographer, and my lifelong love of photography. This newsletter led me to explore my archives from two trips to Africa in 2008 and Haiti in 2012.

Earlier today, I was writing about the National Geographic docuseries, Photographer, and my lifelong love of photography. This newsletter led me to explore my archives from two trips to Africa in 2008 and Haiti in 2012. Scrolling through thousands of photos, most not very good, I could see something in my work that only the passage of time allowed me to see: the desire to capture and be present with people. In 2008, I could feel the fear, but my creative brain was at work to document what I was experiencing. 2012 was a different story. I was documenting like before, but I was getting closer, physically and emotionally, as I engaged with people. I felt less fear and was more present. And then I came home. I had an adverse reaction to the anti-malarial medication I was taking, and I wanted to die. I didn't, physically, but part of my creative spirit disappeared over time. And as I look at pictures of me from that time, I realize just how much I miss that young man and his dreams.

Life of Forgotten Dreams (GWTW771)

Getting Work To Work is a weekly podcast for creative entrepreneurs, storytellers, visionaries, and change-makers who are on a mission of chasing big ideas, telling epic stories, and leaving living legacies. Whether you’re just starting out or have been at this creative and curious life for some time, I hope you’ll not only learn something new in this podcast, but also find yourself challenged and inspired to break through the barriers that hold you back from getting your work to work.

Getting Work To Work

Details

Recent Episodes