The Sound Off Podcast

Can a podcast make you feel less alone? I’m joined by Jay Nachlis from Coleman Insights to explore what research can tell us about community, companionship, and the relationships listeners build with podcast hosts.Picking up on our conversation at Podcast Movement in New York, we discuss Coleman’s research with the Locked On Podcast Network and why listeners often describe their favourite hosts as friends. We also explore how those connections can extend beyond listening and bring people together.Jay and I get into the rise of video podcasts, the role of YouTube and smart TVs, and why audio remains such an important part of the experience. We compare the challenges of podcast discovery with the increasingly frustrating hunt for something to watch across streaming services, and share lessons podcasters can borrow from radio.We wrap up with practical ways to give your show a clearer focus: testing titles, artwork, and descriptions with Pod Predictor, and creating a trailer that tells people why they should listen. I also explain why a good trailer can keep working for your show long after launch.Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There are a million people online trying to crack the algorithm. Sam Bird might be better off because he never really tried.Sam is a comedian, content creator, podcaster and host of CBC’s Street Cents. He grew up around broadcasting, experimented with stand-up and acting, made a hockey comedy podcast, created branded content and worked behind a bar and at Starbucks while figuring out exactly where he fit in the media business.Then this summer, something clicked.A series of simple videos built around a Québécois character Sam had been doing for years suddenly found a massive audience. But the interesting part of Sam’s story isn’t that something went viral. It’s what he did with the attention once it arrived — and everything he had already learned before it did.Sam and I talk about building an audience in a media world where your competition isn’t necessarily another creator or podcast. It’s everything else fighting for someone’s attention. We get into why Sam deliberately keeps much of his content lo-fi, why an iPhone and ten minutes of editing can sometimes outperform expensive production, and why creators need to recognize when something is connecting and move quickly without overthinking it.Sam is also a second generation broadcaster - his father is Ted Bird who worked in Toronto and Montreal on legendary stations like CFTR, CHOM, CJFM and CJAD, K103, and others, is the host alongside Terry Dimonte of Standing By: The Terry and Ted Podcast. We also talk about growing up in a broadcasting family, learning comedy, his work hosting CBC’s Street Cents, building Birdcore, negotiating brand partnerships, and the surprisingly useful lessons bartending taught him about managing a career with a dozen things happening at once.Most importantly, Sam understands that building an audience doesn’t mean allowing the audience — or an algorithm — to decide who you become.If you create podcasts, videos or anything else that requires people to give you their increasingly scarce attention, there’s a lot in this conversation worth stealing.Follow Sam:Instagram: @sambirduelTikTok: @sambirduelYouTube: @birdcoreshowListen to Birdcore See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We remember David Marsden, who passed away on September 25 at the age of 85, by revisiting a conversation recorded in December 2016, during the early days of the Sound Off Podcast.David helped shape the Spirit of Radio at CFNY, and his passion for discovery continued through NYthespirit.com. When we spoke, he was looking ahead—exploring how the internet could give broadcasters the freedom to be creative and listeners the chance to discover music they wouldn’t hear elsewhere.We talk about the parallels between FM’s early days and internet radio, what broadcasters misunderstood about younger audiences, and the lessons he learned from pioneering online radio at Iceberg. David also shares the thinking behind NYthespirit.com, from giving DJs creative freedom to making audio quality a priority.Nearly ten years later, his conviction still resonates: “It’s not about the platform; it’s about what you put on the platform.”This episode includes references to events and offerings from the original December 2016 recording. We’re sharing it again in memory of David—and to spend a little more time with his voice, his ideas, and his love of music. Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Maria Palmer got her start in radio because iHeartMedia's James Howard walked into a dive bar in Washington D.C., possibly ordered a whiskey, and witnessed talent in action. She was bartending, working her way through acting school, when James, then Program Director DC 101 noticed something: she was both entertaining and taming simultaneously. He asked if she'd ever considered radio. Two weeks later, she was in.She's now part of the Morning Mosh Pit on Chicago's Rock 95.5, and she's built a significant following online. But the words I loved to hear: She's adamant that radio is her number one. Social media is apart of the gig, not the destination.In an industry asking talent to do more with less—skeletal staffs, endless platforms, daily content demands—Maria's approach is instructive. She spent a year just building the habit of posting. No expectation of perfection. Just repetition. Just showing up. If you somehow decide to skip this episode, you are going to miss some really amazing takeaways. These are the things where I said "Oh wow":Take an acting class or 10: Play the role of a villain. You'll learn empathy.Post consistently: Your audience with thank you for being there and the algorithm will reward you.Strategize for the nasty parts of being public: Your audience projects, they don't know you. The vulnerability of being seen is real, especially for radio talent used to the cloak of the studio. But the harshest comments aren't about you—they're about what people bring to the screen. Resilience comes from recognizing that distance.But seriously - just listen to the episode. And Follow Maria! Instagram - YouTube - Twitter - TikTok - RedditPlease sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Susan Reade got her start in Edmonton radio wearing an orange Tina Turner wig and leopard-print pants as CHED’s “Janet from Another Planet.” As she prepares to retire from Stingray, I catch up with her to talk about a career that took her from the morning show to sales and leadership—and why she still believes in radio.Susan shares how a difficult experience as a talk show producer in Vancouver led to selling postage meters at Pitney Bowes. The sales training was valuable; the passion for postage wasn’t there. A chance encounter with former colleague Mike Bowman helped her connect the dots between what she loved and what she was good at. That discovery took her to Toronto to help launch a country station, before eventually bringing her home to Edmonton.We compare notes on our Edmonton years, including her time at Easy Rock, launching Magic 99, and leading sales for The Bear and TSN. I ask what makes someone good at selling radio, how the move from diary ratings to people meters affected advertising rates, and where the industry missed opportunities to build stronger relationships with listeners online. Susan also shares how Marty Forbes and Karl Stark recognized her leadership potential before she saw it herself.We get into the return of local sports talk with Sports 1440 and Jason Gregor, the importance of streaming, and how Dash Sync connects an advertiser’s audio message with a visual on the dashboard. I also explain why I see TuneIn as the Yellow Pages of audio—and why keeping a station easy to find on smart speakers matters to its future.Along the way, we talk about the strength of local radio in Edmonton and Kamloops, what Susan has planned for retirement, and how she responds when someone tells her radio is dead.Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.