The Sound Off Podcast

Podcast Pioneer Rob Greenlee is a podcast Hall of Famer (Class 2017), host of the New Media Show (along with Todd Cochrane), Podcast Tips, Trust Factor, Spoken Life Show and Behind the EV Wheel. That's a lot of shows. Over the course of his career Rob has worked on the Zune Marketplace, where he helped develop and grow podcasting on the Zune platform. The first time I met him, he was at Spreaker and Voxnest where served as VP of Content and Partnerships, contributing to the development of tools and services for podcasters. (Spreaker was all about going Live back in the day) He also had a stint at PodcastOne as a VP, focusing on podcast content and monetization. Rob continues to be an advocate for podcasters, frequently speaking at industry events, hosting panels, and educating others on podcasting trends, best practices, and technology. As mentioned above, he co-hosts this popular podcast with Todd Cochrane. He was kind enough to ask me to guest-host the program while Todd was on assignment. Rob Greenlee’s long-standing presence and contributions have made him a respected voice in the podcasting community, particularly for his focus on innovation and advocacy. Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Annalise Nielsen is the head of podcast strategy and development at Lower Street. We talked about the college years at Queen's University and how her professor was an early podfader in an attempt to create lecture podcasts. We also spent some time discussing her work at a Television station and later, Rogers and Pacific Content. She emphasized the importance of newsletters and targeted social media for podcast promotion. Nielsen also discussed the shift from video-heavy podcasts to clips and the potential for independent creators to thrive in the future. Lower Street is a leading podcast production company and makes award winning branded podcasts. Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Connie Thiessan and Matt Cundill host the 2024 Canadian Radio Awards in a live stream on December 6th.

We love having Fred Jacobs from Jacobs Media on the show to discuss things like Tech Survey and the AQ Study. What do listeners come to radio for? Well since 2018 it has been for personalities first, then music. I'm not sure what you are being told from your program director, but depending on the market or format, they could be working off some old thinking. We also spoke about the lack of women in various radio roles including on air and the need for more female program directors. We also discussed the disconnect between AI and innovation, and some of the perceptions that "podcasting is taking over" when in fact, most radio P1 listeners are not that interested in the medium. One of the more successful formats is Christian Radio when has all the things commercial radio strives for... an emotional connection with listeners. We also discussed the financial struggles of public radio. If your radio station is interested in participating in the Tech Survey Study for 2025, click here. Deadline is December 19. Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ian March, Program Director of Indy 88 in Toronto, discussed his 25-year radio career. He started at Sports Radio 1200 in Ottawa, then moved to Kingston for K Rock 1057. Ian became APD for Magic 100 and Bob FM in Ottawa, and later PD for New Country 94. He highlighted the impact of Gord Downie's death on K Rock, leading to a week of Tragically Hip music. Ian joined Indy 88, focusing on digital integration and targeting a broader audience. He noted the recent ownership change to Local Radio Lab and the challenges posed by CRTC approval delays. Ian emphasized the importance of consistency in ratings and the evolving nature of radio programming. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.