The Sound Off Podcast
The Sound Off Podcast

The Sound Off Podcast

Matt Cundill

Overview
Episodes

Details

The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.New episodes are released weekly.

Recent Episodes

Rob Greenlee: Human-Hosted in an AI World
JUN 8, 2026
Rob Greenlee: Human-Hosted in an AI World
I welcome back Rob Greenlee for a discussion about how podcasting is changing under the weight of new media, big platforms, and AI. Rob and I talk about how the real battle lines are drawn around who controls distribution and audience, as companies like YouTube and Spotify push proprietary ecosystems while RSS still quietly powers most of my downloads. We look back at the early days of video podcasting, why big media walked away from video in RSS, and how HLS video might reconnect audio and video so listeners can move seamlessly between car, phone, and TV. Rob and I also dig into how AI is reshaping production—from tools like Descript that automate editing and repurposing, to the emerging world of AI hosts and cloned voices. Throughout, we keep coming back to what matters most in podcasting: trust, transparency, and being clear about how we use AI with our audiences. For a complete summary about what Rob belives in the current status of podcasting - please check out his website. Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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44 MIN
Anthony McNutt: The Art Of Radio Imaging
JUN 2, 2026
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45 MIN
Jen Austin: AI In The Newsroom
MAY 27, 2026
Jen Austin: AI In The Newsroom
Jen Austin is the founder of Riply Media. We talked about how AI can actually strengthen local news rather than replace journalists. Jen walks me through her journey from a shy high school student in rural Nebraska to working at iconic stations like KZKX, later producing for The Dorsey Gang in Dallas, and reporting news on 9/11 with support from the CBS News network. We talk about the long, slow decline of newsrooms—layoffs, shrinking staffs, and the closure of CBS News Radio—while the public’s need for credible local information has only grown. This is what led to the creation of Riply, an AI-assisted production tool that scans trusted local sources, assembles hyper-local scripts, and frees up journalists to focus on reporting, interviews, and creativity. Jen explains how Riply is carefully constrained to avoid hallucinations, keeps sourcing transparent, and always leaves a human editor at the final gate. We also look ahead to RSS distribution, potential video, and global expansion into markets like Canada. (If your newsroom currently has zero people in it - Riply is not for you or your station) Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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24 MIN
Rhys Waters: Trust Community and Short-Form Clips
MAY 6, 2026
Rhys Waters: Trust Community and Short-Form Clips
Rhys Waters spent over a decade making award‑winning TV and radio for the BBC in Wales before moving to Halifax, Nova Scotia, in search of a better work–life balance. In this episode, he traces his path from a neurodivergent kid who struggled in traditional classrooms to a documentary filmmaker, broadcaster and eventually co‑founder of Podstarter, a podcast production company helping brands make shows with highly specific goals. Rhys explains how one client’s podcast needed only 12 listeners—and still generated over $5 million in revenue—illustrating why success isn’t always about download numbers. He talks about learning podcasting through BBC radio, the explosive growth of on‑demand audio, and the evolving role of video and short‑form clips in discovery. Rhys also dives into how his dyslexic, ADHD brain shapes his creative process and why he launched The Echo Podcast Summit, an East Coast podcast conference focused on themes like trust and community in audio. Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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36 MIN