"Knowing where the cats are is only half the battle—knowing how to reach the people who care for them is what makes targeting truly work." This episode is sponsored-in-part by Maddie's Fund. In Part 2 of this dynamic webinar, Brian Kortis of Neighborhood Cats returns to guide us through the nuts and bolts of implementing a targeted TNR program. If Part 1 was the "why," this episode is the "how." Learn how to identify where to focus your resources using data such as shelter intake, complaint calls, and community insights. Brian explains how to structure your outreach—from yard signs to door knocking—and how to overcome challenges like uncooperative caretakers or underestimated cat populations. Through real-world case studies and expert recommendations, you'll understand the importance of spatial continuity, microtargeting, and setting achievable sterilization goals, even when resources are tight. You'll also explore tools for measuring program success—whether you're tracking shelter intake, complaint reduction, or cat population decline through on-the-ground censuses. Whether you're targeting an entire city or a single block, this episode equips you with strategic tools to design and execute efficient, high-impact TNR campaigns. Press Play Now For: How to use data to pinpoint high-need areas Estimating cat populations using human-to-cat ratios Outreach methods that work: flyers, billboards, boots on the ground Who should do the trapping—and why you can't always rely on caretakers The importance of measuring results and how to adapt on the fly A new frontier: Microtargeting based on real-time shelter data Resources Mentioned: Neighborhood Cats (https://www.neighborhoodcats.org/) Additional Training (https://www.communitycatspodcast.com/conferences-and-events/) Sponsor Links: Maddie's Fund (https://www.communitycatspodcast.com/maddies643) Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select "Ratings and Reviews" and "Write a Review" then share a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.