Credit unions need a sustainable approach to growing deposits. One component of that is the use of high-yield accounts, says Alisha Crafton, chief growth officer at Kasasa. In this episode, sponsored by Kasasa, Crafton examines the company’s use of data and analytics, industry trends, the concept of “phantom growth,” deposit growth strategies, and more.

America's Credit Unions

America's Credit Unions

Sponsored: Growing deposits

MAY 31, 202425 MIN
America's Credit Unions

Sponsored: Growing deposits

MAY 31, 202425 MIN

Description

Credit unions need a sustainable approach to growing deposits. One component of that is the use of high-yield accounts, says Alisha Crafton, chief growth officer at Kasasa.

In this episode, sponsored by Kasasa, Crafton examines the company’s use of data and analytics, industry trends, the concept of “phantom growth,” deposit growth strategies, and more.