Today’s authors promise to help us transform the way we communicate our ideas. Join Mike &amp; Cory as they dive into what makes an idea sticky.



<a href="https://www.patreon.com/BookwormFM" rel="payment noopener">Support the Show</a> 
<a href="https://tally.so/r/w8RazY" rel="noopener noreferrer">Recommend a Book</a> 
<a href="https://www.youtube.com/watch?v=koTlkXyUMFI" rel="noopener noreferrer">Mike’s Personal Retreat video</a> 
<a href="https://en.wikipedia.org/wiki/National_Novel_Writing_Month" rel="noopener noreferrer">NaNoWriMo</a> 
<a href="https://library.practicalpkm.com/" rel="noopener noreferrer">The Library</a> 
<a href="https://www.sponsorgames.com/" rel="noopener noreferrer">Sponsor Games</a> 
<a href="https://bookworm.fm/234/" rel="noopener noreferrer">Bookworm 234: Sponsor Magnet by Justin Moore</a> 
<a href="https://geni.us/read-made-to-stick" rel="noopener noreferrer">Made to Stick by Chip and Dan Heath</a> 
<a href="https://geni.us/read-storyworthy" rel="noopener noreferrer">Storyworth by Matthew Dicks</a> 
<a href="https://www.youtube.com/watch?v=gfKtue5OS44" rel="noopener noreferrer">Mike’s 20 Obsidian Quality of Life Tips video</a> 
<a href="https://geni.us/read-decisive" rel="noopener noreferrer">Decisive by Chip and Dan Heath</a> 
<a href="https://geni.us/read-switch" rel="noopener noreferrer">Switch by Chip and Dan Heath</a> 
<a href="https://geni.us/wisdom-takes-work" rel="noopener noreferrer">Wisdom Takes Work by Ryan Holiday</a> 
<a href="https://geni.us/toxic-grit" rel="noopener noreferrer">Toxic Grit by Amanda Goetz</a> 
<a href="https://cottonbureau.com/p/HJXZNQ/shirt/bookworm#/2004351/tee-men-standard-tee-midnight-navy-100percent-cotton-s" rel="noopener noreferrer">Bookworm Shirts</a>


Mike's Rating: 5.0 Cory's Rating: 4.5

<description>
 &lt;p&gt;Today’s authors promise to help us transform the way we communicate our ideas. Join Mike &amp;amp; Cory as they dive into what makes an idea sticky.&lt;/p&gt;



&lt;p&gt;&lt;a href="https://www.patreon.com/BookwormFM" rel="payment noopener"&gt;&lt;strong&gt;Support the Show&lt;/strong&gt;&lt;/a&gt;&lt;br&gt;
&lt;a href="https://tally.so/r/w8RazY" rel="noopener noreferrer"&gt;Recommend a Book&lt;/a&gt;&lt;br&gt;
&lt;a href="https://www.youtube.com/watch?v=koTlkXyUMFI" rel="noopener noreferrer"&gt;Mike’s Personal Retreat video&lt;/a&gt;&lt;br&gt;
&lt;a href="https://en.wikipedia.org/wiki/National_Novel_Writing_Month" rel="noopener noreferrer"&gt;NaNoWriMo&lt;/a&gt;&lt;br&gt;
&lt;a href="https://library.practicalpkm.com/" rel="noopener noreferrer"&gt;The Library&lt;/a&gt;&lt;br&gt;
&lt;a href="https://www.sponsorgames.com/" rel="noopener noreferrer"&gt;Sponsor Games&lt;/a&gt;&lt;br&gt;
&lt;a href="https://bookworm.fm/234/" rel="noopener noreferrer"&gt;Bookworm 234: Sponsor Magnet by Justin Moore&lt;/a&gt;&lt;br&gt;
&lt;a href="https://geni.us/read-made-to-stick" rel="noopener noreferrer"&gt;Made to Stick by Chip and Dan Heath&lt;/a&gt;&lt;br&gt;
&lt;a href="https://geni.us/read-storyworthy" rel="noopener noreferrer"&gt;Storyworth by Matthew Dicks&lt;/a&gt;&lt;br&gt;
&lt;a href="https://www.youtube.com/watch?v=gfKtue5OS44" rel="noopener noreferrer"&gt;Mike’s 20 Obsidian Quality of Life Tips video&lt;/a&gt;&lt;br&gt;
&lt;a href="https://geni.us/read-decisive" rel="noopener noreferrer"&gt;Decisive by Chip and Dan Heath&lt;/a&gt;&lt;br&gt;
&lt;a href="https://geni.us/read-switch" rel="noopener noreferrer"&gt;Switch by Chip and Dan Heath&lt;/a&gt;&lt;br&gt;
&lt;a href="https://geni.us/wisdom-takes-work" rel="noopener noreferrer"&gt;Wisdom Takes Work by Ryan Holiday&lt;/a&gt;&lt;br&gt;
&lt;a href="https://geni.us/toxic-grit" rel="noopener noreferrer"&gt;Toxic Grit by Amanda Goetz&lt;/a&gt;&lt;br&gt;
&lt;a href="https://cottonbureau.com/p/HJXZNQ/shirt/bookworm#/2004351/tee-men-standard-tee-midnight-navy-100percent-cotton-s" rel="noopener noreferrer"&gt;Bookworm Shirts&lt;/a&gt;&lt;/p&gt;


&lt;p&gt;Mike's Rating: 5.0&lt;br&gt;Cory's Rating: 4.5&lt;/p&gt;




 </description>

Bookworm

235: Made to Stick by Chip and Dan Heath

235: Made to Stick by Chip and Dan Heath

Description