Matty Dalrymple talks with Melissa Addey about FROM DATA TO DISCOVERY: ALLi's INDIE AUTHOR BOOKSTORE, including what three years of income surveys reveal about indie versus traditional publishing earnings, how ALLi's new Indie Author Bookstore works as a curated shop window for thousands of indie books, what browsing thousands of listings has taught Melissa about cover quality and metadata mistakes, how AI search rewards books listed on multiple platforms, and why self-publishing is becoming plan A instead of plan B for a new generation of authors. Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episodes-all If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Melissa Addey is the Campaigns and Bookstore Lead for the Alliance of Independent Authors. She writes historical fiction and has her own website at melissaaddey.com but right now she's very excited about the ALLi Indie Author Bookstore and bringing it into the world! And she also has an update for us on the 2025 Indie Author Income Survey. Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.