The Paul Gough Show

Question 1: “One of my therapists refuses to treat a patient due to making a political comment during a session.. now the patient has complained. What do I do?”Question 2: “I dropped my biggest insurance contract and lost 40% of my revenue overnight. Did I move too fast?"Join me for The Cash Pay Summit (May 1-2-3) Get your tickets NOW!: https://cashpaysummit.com/👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

Let me ask you something — do you even know who you're posting for? Because until you answer that question, nothing else matters.Here's the truth: most PT clinic owners are either ignoring social media entirely or throwing random posts at the wall and hoping something sticks. Both are leaving money on the table.In this episode, I'm breaking down a dead-simple strategy that any clinic owner can execute — no big following required, no film crew, no three-day video editing marathons. We're in the age of interest media now, and that means even a 400-follower account can reach thousands of the right people. That's not hype — that's your biggest opportunity right now.I'll walk you through my four-by-four method, why consistency beats frequency every single time, and how AI can take what used to cost you hours and get it done in five minutes.Stop consuming. Start creating. Your perfect patient is out there scrolling right now — let's make sure they find you.Join me for The Cash Pay Summit (May 1-2-3) Get your tickets NOW!: https://cashpaysummit.com/👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

Let me be straight with you — if your phone isn't being answered, money is walking right out the door. Period.I sat down with real clinic owners who were missing calls, losing patients to the clinic down the street, and watching revenue disappear. One owner was answering only 40% of calls. Another was catching one out of five. That's not a phone problem — that's a revenue problem.In this episode, you'll hear directly from PT owners — solo practitioners and multi-staff clinics alike — who've been using AI for nearly a year. No theory. No hype. Just real results from real people.The math doesn't lie. Tune in and find out what they know that you don't — yetJoin me for The Cash Pay Summit (May 1-2-3) Get your tickets NOW!: https://cashpaysummit.com/👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode recorded live at PPM Dublin, I take you on a raw and honest trip through my own journey, from physio at Hartlepool United to building a business that eventually changed my life — not because of the money, but because I finally figured out what was actually driving me. I'll show you why most business owners are chasing the wrong ladder, why your childhood is probably running your clinic right now, and why the day I stopped needing the stuff is the day everything financially exploded. This one's different. This one goes deeper. And I think it might be the most important episode I've ever recorded.Join me for The Cash Pay Summit (May 1-2-3) Get your tickets NOW!: https://cashpaysummit.com/👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

Every missed call is a missed patient, and I'm done watching clinic owners bleed money while their phones go to voicemail. In this episode recorded live at PPM Dublin, I break down exactly why the most visible clinics will crush the most talented ones, why I made the decision to go all-in on AI as a media company — and what happened when real clinic owners like Jay and Jordan stopped missing calls and started showing up for every patient, 24 hours a day, without adding a single person to payroll. If you're still waiting to figure out content, AI, and your personal brand, this episode is your wake-up call.Join me for The Cash Pay Summit (May 1-2-3) Get your tickets NOW!: https://cashpaysummit.com/👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.