<description>&lt;p&gt;In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to cord-cutting, and the success of Instagram and YouTube as acquisitions.&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Don’t forget to help us grow by subscribing and liking on&lt;a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA"&gt; YouTube&lt;/a&gt;!&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Check out more of Eric’s content (&lt;a href="https://www.youtube.com/levelingupofficial/videos"&gt;Leveling UP YT&lt;/a&gt;) and Neil’s videos (&lt;a href="https://www.youtube.com/neilpatel/videos"&gt;Neil Patel YT&lt;/a&gt;) &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt;TIME-STAMPED SHOW NOTES:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li aria-level="1"&gt;&lt;strong&gt;(00:00) &lt;/strong&gt;Today's topic: What big brands sell, Mcdonald’s Netherlands billboards that smell like french fries, &amp;amp; more&lt;/li&gt; &lt;li aria-level="1"&gt;&lt;strong&gt;(01:15)&lt;/strong&gt; What big brands actually sell&lt;/li&gt; &lt;li aria-level="1"&gt;&lt;strong&gt;(02:52)&lt;/strong&gt; Mcdonald’s Netherlands put up unbranded billboards that smell like french fries&lt;/li&gt; &lt;li aria-level="1"&gt;&lt;strong&gt;(03:11) &lt;/strong&gt;Is the marketing industry recovering?&lt;/li&gt; &lt;li aria-level="1"&gt;&lt;strong&gt;(08:56)&lt;/strong&gt; The Instagram $1B acquisition revisited - how to think about m&amp;amp;a&lt;/li&gt; &lt;li aria-level="1"&gt;&lt;strong&gt;(18:53) &lt;/strong&gt;That’s it for today! Don’t forget to rate, review, and subscribe!&lt;/li&gt; &lt;/ul&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Go to&lt;a href="https://www.marketingschool.io"&gt; https://www.marketingschool.io&lt;/a&gt; to learn more!&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt;Leave Some Feedback:&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;&lt;br&gt;&lt;br&gt;&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li aria-level="1"&gt;&lt;strong&gt;What should we talk about next?&lt;/strong&gt; Please let us know in the comments below&lt;/li&gt; &lt;/ul&gt; &lt;ul&gt; &lt;li aria-level="1"&gt;&lt;strong&gt;Did you enjoy this episode?&lt;/strong&gt; If so, please leave a short review.&lt;/li&gt; &lt;/ul&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt;Connect with Us: &lt;/strong&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;ul&gt; &lt;li aria-level="1"&gt;&lt;a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;amp;utm_medium=podcast&amp;amp;utm_campaign=podcast-notes"&gt;Single Grain&lt;/a&gt; &amp;lt;&amp;lt; Eric’s ad agency&lt;/li&gt; &lt;li aria-level="1"&gt;&lt;a href="https://www.npdigital.com/"&gt;NP Digital&lt;/a&gt; &amp;lt;&amp;lt; Neil’s ad agency&lt;/li&gt; &lt;li aria-level="1"&gt;&lt;a href="https://twitter.com/neilpatel"&gt;X @neilpatel&lt;/a&gt;&lt;/li&gt; &lt;li aria-level="1"&gt;&lt;a href="https://twitter.com/ericosiu"&gt;X @ericosiu&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

Marketing School - Digital Marketing and Online Marketing Tips

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What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited - how to think about m&a

APR 23, 202418 MIN
Marketing School - Digital Marketing and Online Marketing Tips

What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited - how to think about m&a

APR 23, 202418 MIN

Description

In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to cord-cutting, and the success of Instagram and YouTube as acquisitions.

 

Don’t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

 

TIME-STAMPED SHOW NOTES:

  • (00:00) Today's topic: What big brands sell, Mcdonald’s Netherlands billboards that smell like french fries, & more
  • (01:15) What big brands actually sell
  • (02:52) Mcdonald’s Netherlands put up unbranded billboards that smell like french fries
  • (03:11) Is the marketing industry recovering?
  • (08:56) The Instagram $1B acquisition revisited - how to think about m&a
  • (18:53) That’s it for today! Don’t forget to rate, review, and subscribe!

 

Go to https://www.marketingschool.io to learn more!

 

Leave Some Feedback:



  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

See omnystudio.com/listener for privacy information.