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Streamlined Solopreneur: Tips to Help Solopreneurs Automate Their Business
Joe Casabona — Automation & Podcast Coach
Recent Episodes
AI isn’t just a passing trend—it’s a game-changer for solopreneurs looking to streamline and automate their businesses. Or is it?
I’ve always been AI hesitant, but I’ve also been using it a lot more. So today's guest, Damien Schreurs, and I discuss how AI is shifting from simple task automation to handling cognitive work, why people struggle to accept it, and how solopreneurs can embrace AI without losing their unique touch.
We also get really in the weeds with AI-powered workflows that save time, reduce manual work, and help you focus on what matters most in your business.
I want to hear from you! Send your feedback to https://streamlinedfeedback.com.
For all of the links mentioned in this episode, go to https://streamlined.fm/468
Top Takeaways
- AI is the next big automation revolution. Just like electricity or the internet, AI is here to stay, and solopreneurs who adapt early will benefit the most.
- AI isn’t a robot—it’s an automation tool for thinking tasks. AI models don’t create original ideas, but they can analyze, summarize, and assist in decision-making.
- The best automation still needs human judgment. AI can process data, but it takes human experience to make strategic decisions and apply insights effectively.
Show Notes
- Macpreneur Podcast & Website
- Joe Casabona on Macpreneur
- Should we use AI to write for us?
- The Coming Wave by Mustafa Suleyman & Michael Bhaskar
- AlphaGo Documentary
- AI Marketing Institute
- MindStudio
- Make.com
- Zapier
- Claude AI
- ChatGPT
Check out my other shows at https://network.streamlined.fm
Disclosure: ChatGPT generated most of this description from the episode’s transcript
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What started as a rebrand for Podcast Workflows turned into a full re-evaluation of my entire business. After conversations with my mastermind group and some deep reflection, I realized I wasn’t just serving podcasters—I was helping solopreneurs create space in their businesses through automation, systems, and smart workflows. Holly guided me through a brand strategy process that helped me clarify my audience, messaging, and positioning, leading to a full personal rebrand.
For all of the links mentioned in this episode, go to https://streamlined.fm/467
Top Takeaways
- Niching down feels scary, but it makes it easier for the right people to find and hire you.
- Clarity in branding makes decision-making easier, from product offerings to content creation.
- A good brand should reflect your personality and values—mine even incorporates my love for baseball and spaciousness.
Show Notes
- Niching down feels scary, but it makes it easier for the right people to find and hire you.
- Clarity in branding makes decision-making easier, from product offerings to content creation.
- A good brand should reflect your personality and values—mine even incorporates my love for baseball and spaciousness.
Most solopreneurs already have a brand, whether they realize it or not—it's the perception people form about them based on their content, messaging, and presence. But without intentional branding, that perception is left to chance. Holly Arnett breaks down the difference between a personal brand and a business brand, the importance of branding beyond just logos and colors, and how a strong brand makes it easier to market yourself, attract the right clients, and streamline decision-making.
Got something to say? Write in at https://streamlinedfeedback.com
For all of the links mentioned in this episode, go to https://streamlined.fm/466
Top Takeaways
- A brand is not just colors and logos—it’s the perception people have of you.
- Branding is the process of shaping and controlling that perception intentionally.
- A strong personal brand makes you more recommendable—people should easily be able to describe what you do and who you help.
Show Notes
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I HATE feeling friction with tech that’s supposed to make my life easier. And I love my iPhone, but I feel the friction sometimes. Apple Shortcuts can help solopreneurs automate repetitive tasks and reduce that friction. Today I break down some of my favorite shortcuts to show you how I make my life easier and help you come up with ideas. Whether it’s streamlining content creation, organizing tasks, or even just cleaning up screenshots, the right shortcuts can save time and reduce friction.
The key takeaway? Look for areas where you repeatedly perform the same actions and build shortcuts to handle them. If you’re constantly adding things to reminders, capturing notes, or planning travel, there’s likely a way to make it easier.
For all of the links mentioned in this episode, go to https://streamlined.fm/465
Top Takeaways
- Apple Shortcuts can automate daily tasks, from capturing notes and managing to-dos to preparing for trips and cleaning up your phone’s clutter.
- The best shortcuts remove friction—if a task feels tedious, it’s a good candidate for automation.
- Experimenting with Shortcuts can help you find simple ways to optimize your work and personal life.
Want to download my favorite Shortcuts (and 40 other automation templates)? Get them here: https://streamlined.fm/automate
Show Notes
- An Introduction to Apple Shortcuts with Stephen Robles
- Organizing Your Digital Life with Mike Schmitz
- MacStories & Apple Frames by Federico Viticci
- Actions for Obsidian
- Whisper Memos
- Nautomate for Notion Users
- Shortcuts The Make Life Easier for Me
I hate CRMs. I know I need one—I’m doing more coaching, getting more inbound leads, and ranking in the top three organic search results for podcast coaches on Google.
But no matter how many times I’ve tried HubSpot, Zoho, or whatever the flavor of the week is, they’ve never fit into my workflow.
So I did a totally normal, not weird thing: I built my own CRM.
In this episode, I walk through the simple system I set up using Notion, Todoist, Make.com, and my website. I’ll share why I built it this way, how it automates lead tracking and follow-ups, and why reducing friction is the key to sticking with any system.
Plus, I’ll show you how you can apply this same approach to streamline your own processes—without forcing yourself into tools that don’t work for you.
For all of the links mentioned in this episode, go to https://streamlined.fm/464
Top Takeaways
- The best CRM (or any tool) is the one you’ll actually use—start simple and build on tools you already know.
- If you struggle with sticking to a system, it’s likely because it doesn’t fit your natural workflow. Adapt the system, not yourself.
- Don’t limit yourself because of past experience. There is lots of flexibility in the apps we use today, and you can take advantage of that.
Show Notes
- Screenshots I posted on LinkedIn
- Automations Database
- Notion
- Todoist
- Make.com
- Gravity Forms
- Want to see the automations I use? Get access to my 40+ Automations Database at streamlined.fm/automation.
- Send feedback to https://streamlinedfeedback.com
- Feeling stuck? Check out my unstuck sessions at https://casabona.org/unstuck