Elina Panteleyeva is the founder of Dood Woof, a 7-figure brand built specifically for the Doodle dog breed. After getting laid off from her 9-to-5 , she bootstrapped her business from $0 to 7 figures in 15 months with no prior Ecommerce experience, no team and no outside investors. Elina scaled fast by focusing on niche product-market fit, building a raving fan base, and using organic marketing to drive Amazon and TikTok Shop growth. Now, she helps founders grow profitably by building brands people obsess over.