In this conversation, Pavel Samsonov, a Problem Designer, discusses the importance of problem scoping and definition in design, criticizing the linear approach of the Double Diamond model. He emphasizes the need for reflection and feedback loops in the design process, advocating for a more strategic and continuous learning-first approach. We also critique the misguided emphasis on Design Thinking and the democratization of research, arguing for a more integrated and collaborative approach to design within organizations. You may know Pavel Samsonov’s work through his writing. He publishes a newsletter called Product Picnic – go subscribe today! It’s important work. I’m very grateful to be able to amplify his strategic message as we recorded this episode together. If you enjoy these conversations with industry leaders and Super ICs, support the podcast by becoming a sponsor, learn more, and help future-proof your career/teams: Contact Cathi Bosco Related interesting reads or resources Product Picnic Newsletter Pavel Samsonov Ha Phan Rob Snyder Cathi Bosco Watch this episode on YouTube