The Recipe For SEO Success Show

Hello, lovely humans, Kate Toon here and I'm sad to say that this is the final episode of the Recipe for SEO Success Podcast. Since around 2015, I've cooked up nearly 300 episodes with brilliant guests from tech tinkerers to content nerds. It's been a lot of fun. Thank you for listening, learning, and laughing with me. Tune in to learn: Why I'm moving on from the Recipe for SEO Success How to keep your site relevant and user-friendly What's next for me Head to the show notes. Useful resources: Follow the Hearts, Minds & Money Podcast Join the Hearts, Minds & Money Community on Facebook Buy my new book: Six Figures in Sales

What still works, and what was overhyped Hello SEO beasts. Kate Toon here – your once SEO-obsessed, slightly odd host of The Recipe for SEO Success. Today is a big, squishy, full-circle moment. After 11 years of recording (with a few gaps), 200 brilliant guests, more than 500,000 downloads, and thousands of fabulous humans taking my courses - we've arrived at the penultimate episode of this podcast. And who better to help us cross the finish line than my very first guest, the moustachioed maestro of marketing himself: Rand Fishkin. I'm keen to hear how Rand thinks the marketing market place has changed over the last decade or so. What he misses, what he's glad we've left behind. Also, where he thinks we're heading in this world of AI? We're going to talk beyond blue links and into the messy, magical world of podcasts, newsletters, communities, and those shadowy corners of the internet where great marketing quietly happens. Let's get stuck in. Tune in to learn: Stepping Away from SEO: Rand and Kate's Journey What Marketers Believe Now vs 2015 Overhyped Trends: Mobile-First, Voice Search, and AI Job Losses Which platforms work best for different types of businesses Zero-Click Results and the Future of Search What Still Works: Copywriting, PR, and Email What's next for Rand Useful resources: First episode of Recipe: SEO for small business: Interview with Rand Fishkin (NEWBIE) How to go Viral with Rand Fishkin (NEWBIE) Six Figures in Sales Head to episode notes Freebies: The Ultimate AI SEO Checklist The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Evolving with the ever-changing search engines With the rise of AI search tools, it's important to make sure your business is showing up in the search snippets and in the LLMs. But where are they pulling information from, what are people searching, and how can we make a successful SEO strategy for 2026? Today we have Elizaveta, the Head of Marketing at Serpzilla, to help answer these questions and more. Tune in to learn: Why we want to show up in AI search summaries How to become the kind of brand that AI search summaries recommend How far AI search has expanded since it began Where AI models like ChatGPT, Gemini, Claude, and Perplexity are sourcing their data from Why AI results love FAQ pages, How-To's, step-by-step guides and expert commentary Why proving your content is structured, practical, original, and socially validated to LLMs is important Backlinks - variety beats volume: Why it's better to have one link from 10 different sites over a hundred links from the same site. How Serpzilla can help strategically place content on sites that AI already tends to quote or source from How to get started with the three most important components for your AI SEO strategy Elizaveta's top advice for having a solid AI SEO strategy Useful resources: Serpzilla LinkedIn Head to episode notes Workshops: AI SEO for Beginners AI SEO Prompt Writing and Optimisation Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate AI SEO Checklist The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Keeping your site safe, speedy and searchable Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and advice about WordPress SEO, and a bit of AI mixed in. If you haven't heard already, Tony is an expert on the Recipe for SEO Success Course, in the DMC membership, and is of course, my beloved. So stay tuned to learn all about WordPress SEO. Tune in to learn: Why internal links are important How to check and manage your internal links How schema works Helpful schema tools for WordPress sites Why speed matters to Google and your customers Ways you can optimise your site to speed it up How to keep your website secure Why you should review your plugins regularly How to integrate Google and track as much data as possible How to get ahead of the curve of LLMs and AI instead of chasing it Tony's favourite tools for WordPress Useful resources: AI SEO Workshop for beginners Internal links: Link Whisper Screaming Frog SEO Spider Schema: Yoast SEO Header Footer Code Manager WPCodeBox Schema Validator Speed: GTmetrics WP Rocket Imagify Security: Solid Security Wordfence Backups: Updraft Plus Google Integration: Google Search Console Google Analytics Independent Analytics Tracking Code Manager Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Bringing on AI as your intern, not the team leader Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn't put her out of a job yet. Tune in to learn: How AI is changing keyword research How prompts can uncover long tail keyword opportunities for you What risk comes with the overuse of AI Why human judgment is still absolutely critical Cath's predictions on where AI-driven search is heading in the future. Useful resources: AI SEO Workshop for beginners SEMrush Ahrefs Head to episode notes Freebies: The Ultimate AI SEO Checklist Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course