As we enter 2026, the global beverage industry is undergoing a seismic shift. Consumer demand has moved beyond simple hydration toward functional benefits, mindful consumption, and flavor sophistication.<br /><br /> Tony Vieira, Founder of Mocean, is leading the conversation on how brands must pivot to meet these changing expectations. Vieira is available to provide expert commentary on:<br /><br /> * The Rise of Beverage Alternatives: Why "sober-curious" culture is no longer a niche market but a primary driver in product development.<br /><br /> * Adult-Centric Formulation: Moving away from the high-sugar, neon-colored energy drinks of the past toward sophisticated, performance-based ingredients.<br /><br /> * The Moderation Movement: How shifting consumer habits around alcohol and caffeine are creating a new "Middle Ground" in the beverage aisle.<br /><br /> * Flavor Profiles for the Mature Palate: Why modern consumers are trading artificial sweetness for complex, botanical, and fruit-forward profiles like White Peach and Strawberry Guava.<br /><br /> Designing for the "Real World": Energy with Intent<br /> While the traditional energy drink market has long focused on extreme sports and gaming, Mocean has identified a significant white space: the high-achieving adult.<br /><br /> "Our drinks are designed for people with real jobs, real responsibilities, and real goals," says Vieira. "We aren’t just selling energy; we’re selling the ability to stay sharp and balanced throughout a demanding day without the crash associated with legacy brands."<br /><br /> Starting the New Year with Purpose<br /> As millions of consumers participate in "Dry January" and set wellness-focused New Year’s resolutions, the demand for "better-for-you" alternatives is at an all-time high. Mocean provides a bridge for those looking to maintain their social rituals and energy levels without compromising their health goals.<br /><br /> 🔆Web: drinkMocean.energy<br /><br /> Looking for that extra spark to level up your life? Say hello to Ash Brown—your go-to American powerhouse, motivational speaker, and the ultimate hype-woman for your personal and professional growth.<br /><br /> Ash isn't just a voice in personal development; she’s a trusted friend who brings real-talk wisdom and contagious energy to every conversation. 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With a massive library of 2,100+ episodes and over 700,000+ global listens, the show is a masterclass in empowerment.<br /><br /> Inspiring Interviews: Chatting with industry changemakers and world-class creators.<br /><br /> Life Lessons: Real stories and encouragement to help you thrive in 2026 and beyond.<br /><br /> Practical Tools: Every episode is designed to leave you better than it found you.<br /><br /> Website: AshSaidit.com<br /><br /> Connect with Ash Brown:<br /><br /> Goli Gummy Discounts: <a href="https://go.goli.com/1loveash5" target="_blank" rel="noreferrer noopener">https://go.goli.com/1loveash5</a><br /><br /> Luxury Handbag Discounts: <a href="https://www.theofficialathena.com?ref=ashsaidit" target="_blank" rel="noreferrer noopener">https://www.theofficialathena....</a><br /><br /> Review Us: <a href="https://itunes.apple.com/us/podcast/ash-said-it/id1144197789" target="_blank" rel="noreferrer noopener">https://itunes.apple.com/us/po...</a><br /><br /> Subscribe on YouTube: <a href="http://www.youtube.com/c/AshSaidItSuwanee" target="_blank" rel="noreferrer noopener">http://www.youtube.com/c/AshSa...</a><br /><br /> Instagram: <a href="https://www.instagram.com/1loveash" target="_blank" rel="noreferrer noopener">https://www.instagram.com/1lov...</a><br /><br /> Facebook: <a href="https://www.facebook.com/ashsaidit" target="_blank" rel="noreferrer noopener">https://www.facebook.com/ashsa...</a><br /><br /> Blog: <a href="http://www.ashsaidit.com/blog" target="_blank" rel="noreferrer noopener">http://www.ashsaidit.com/blog</a><br /><br /> #atlanta #ashsaidit #theashsaiditshow #ashblogsit #ashsaidit®<br /><br />Become a supporter of this podcast: <a href="https://www.spreaker.com/podcast/ash-said-it-show--1213325/support?utm_source=rss&utm_medium=rss&utm_campaign=rss">https://www.spreaker.com/podcast/ash-said-it-show--1213325/support</a>.