<description>&lt;p dir="ltr"&gt;Kallaway is creator with a passion for producing content centered around tech and cult brands. He has generated over 100 million views and amassed a large following across social media.&lt;/p&gt; &lt;p dir="ltr"&gt;Subscribe &amp; watch on YouTube:&lt;br /&gt; https://youtu.be/etQpm_bQJH8&lt;/p&gt; &lt;p dir="ltr"&gt;Timestamps:&lt;/p&gt; &lt;ul&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;(00:00:00) - Intro&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;(00:02:22) - Kallaway’s Backstory&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;(00:17:07) - Distribution is King&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;(00:20:57) - Why Short-Form Video?&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;(00:28:56) - Actionable Advice on Creating Content&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt;(00:44:53) - Sponsor: LinkedIn Jobs&lt;br /&gt; &lt;br /&gt;&lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt;(00:46:04) - Comedy &amp; Storytelling&lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;(00:52:41) - Why Writing is the Most Important Skill&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;(01:03:33) - Inside Look at Kallaway’s Script Layout&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;(01:05:59) - Kallaway’s Equipment&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;(01:10:24) - Kallaway’s Editing Process&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;(01:32:35) - Psychology of Creating Content&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;(01:44:57) - How to go viral&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;(01:49:37) - Newsletter Insights&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;(01:55:26) - Thoughts on Monetization&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;(01:59:52) - Becoming a Full-Time Creator &lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p dir="ltr"&gt;Links Mentioned&lt;/p&gt; &lt;ul&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href= "https://kallaway.co/"&gt;Kallaway’s Personal Website&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href= "https://tinyurl.com/5sr37ryn"&gt;Kallaway’s Twitter&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href= "https://tinyurl.com/4kpa6pkw"&gt;Espresso Letter&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href= "https://tinyurl.com/2zm49xb9"&gt;TikTok Example 1&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href= "https://tinyurl.com/yrddjyxr"&gt;TikTok Example 2&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href= "https://tinyurl.com/mtpfzcvn"&gt;TikTok Example 3&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href= "https://tinyurl.com/43cr7amc"&gt;Camera&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href= "https://tinyurl.com/4abk2vpm"&gt;Lens&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href= "https://tinyurl.com/3kkeykca"&gt;Capture Card&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href= "https://tinyurl.com/vvuec67e"&gt;Microphone&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href= "https://riverside.fm/"&gt;Recording Software&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href= "https://tinyurl.com/yt7wtrx3"&gt;Youtube Downloader (Downie)&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href= "https://tinyurl.com/yc3m4j7m"&gt;Premiere Keyboard Shortcuts &lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p dir="ltr"&gt;Thank you to our sponsors:&lt;/p&gt; &lt;p dir="ltr"&gt;Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on &lt;a href= "https://linkedin.com/creator"&gt;linkedin.com/creator&lt;/a&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

Creator Lab - interviews with entrepreneurs and startup founders

Bilal Zaidi

Kallaway // 100mil+ Views, Growing on TikTok & Vertical Video Deep Dive

JUL 27, 2023135 MIN
Creator Lab - interviews with entrepreneurs and startup founders

Kallaway // 100mil+ Views, Growing on TikTok & Vertical Video Deep Dive

JUL 27, 2023135 MIN

Description

Kallaway is creator with a passion for producing content centered around tech and cult brands. He has generated over 100 million views and amassed a large following across social media.

Subscribe & watch on YouTube: https://youtu.be/etQpm_bQJH8

Timestamps:

  • (00:00:00) - Intro

  • (00:02:22) - Kallaway’s Backstory

  • (00:17:07) - Distribution is King

  • (00:20:57) - Why Short-Form Video?

  • (00:28:56) - Actionable Advice on Creating Content

  • (00:44:53) - Sponsor: LinkedIn Jobs
  • (00:46:04) - Comedy & Storytelling

  • (00:52:41) - Why Writing is the Most Important Skill

  • (01:03:33) - Inside Look at Kallaway’s Script Layout

  • (01:05:59) - Kallaway’s Equipment

  • (01:10:24) - Kallaway’s Editing Process

  • (01:32:35) - Psychology of Creating Content

  • (01:44:57) - How to go viral

  • (01:49:37) - Newsletter Insights

  • (01:55:26) - Thoughts on Monetization

  • (01:59:52) - Becoming a Full-Time Creator 

Links Mentioned

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator