<p>In this episode of Adspeak by ADWEEK, host Zoe Ruderman, Chief Content Officer at ADWEEK, sits down with Brooklyn Peltz Beckham to unpack the unconventional strategy behind building Cloud 23 into a credible, long-term consumer brand. Rather than relying on celebrity hype, Brooklyn spent four years obsessing over product design, packaging, and quality to create a condiment brand built on authenticity and repeat purchase behavior.&nbsp;</p><br><p>He explains why organic growth matters more than launch spikes, how selective partnerships with brands like Airbnb and Whole Foods strengthened credibility, and why saying no to misaligned opportunities protected long-term brand equity. The conversation also explores founder-led storytelling, experiential marketing, and the importance of designing brands with generational legacy and multi-category expansion in mind from day one.&nbsp;</p><br><p><strong>What You'll Learn:</strong></p><ul><li>How to resist the vanity project trap by designing every detail yourself</li><li>Why controlled growth beats explosive launches</li><li>The partnership vetting framework that protects brand equity</li><li>How to leverage founder credibility strategically through experiential partnerships&nbsp;</li><li>The repurchase metric as your north star for success</li><li>Why multi-category expansion with intentional rollout builds dynasty-worthy brands</li></ul><p><br></p><p>About the Guest:</p><p><strong>Brooklyn Peltz Beckham</strong> is the founder and creative director of Cloud 23, a premium condiment brand launched after four years of meticulous product development. With a background in photography and design, Brooklyn brings a distinctly creative approach to brand building, overseeing every detail from bottle design to ingredient sourcing.&nbsp;</p><br><p>Guest Resources:</p><ul><li>Brooklyn Peltz Beckham on <a href="https://www.instagram.com/brooklynpeltzbeckham/" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Cloud 23 <a href="https://www.c23.com/" rel="noopener noreferrer" target="_blank">Website</a></li></ul><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>