<p>Today we’ll be discussing a topic that we have been asked several questions about: what’s the ideal length for a video on TikTok? More specifically, we explore whether there is a one <em>best</em> TikTok length and look at examples from content creators who make both short and longer videos on the platform.</p>
<p>I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes. As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show).</p>
<p>Cheers!</p>
<p>Phill </p>
<p>Shownotes: </p>
<ul>
<li>Ideal TikTok length data: https://twitter.com/stokel/status/1459171303227904000</li>
<li>Wired article: https://www.wired.co.uk/article/tiktok-wants-longer-videos-like-not</li>
<li>TikTok want longer videos: https://www.protocol.com/entertainment/tiktok-longer-videos-ads</li>
<li>Paris Hilton's 10-min long TikTok: https://centennialbeauty.com/how-hiltons-10-minute-long-advertisement-won-tiktok/</li>
<li>Umber's TikTok: https://www.tiktok.com/@bufferapp/video/7192654781238758699?lang=en</li>
<li>Jess Hunt's TikTok: https://www.tiktok.com/@jesshunt02</li>
<li>Research on TikTok CTR: https://www.tiktok.com/business/library/Auction_Ads_Creative_Tips.pdf</li>
<li>Naomi Burtt's TikTok: https://www.tiktok.com/@naomiburtt</li>
<li>Mitra's viral TikTok: https://www.tiktok.com/@bufferapp/video/7195600797516893486</li>
<li>TikTok best practices: https://buffer.com/resources/get-started-on-tiktok/</li>
<li>How to gain more TikTok followers: https://buffer.com/resources/tik-tok-how-to-get-followers/</li>
<li>Best time to post on TikTok: https://buffer.com/library/best-time-to-post-on-tiktok/</li>
<li>Get started with Buffer: https://login.buffer.com/signup?product=buffer&plan=free</li>
</ul>
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