If the DOJ wins its ad tech antitrust case against Google, it shouldn’t force a breakup, says Arete Research’s Richard Kramer, who proposes this novel solution instead: Google should spin out its network business into a public interest corporation with no hidden fees.

<description>&lt;p&gt;If the DOJ wins its ad tech antitrust case against Google, it shouldn’t force a breakup, says Arete Research’s Richard Kramer, who proposes this novel solution instead: Google should spin out its network business into a public interest corporation with no hidden fees.&lt;/p&gt;</description>

If the DOJ wins its ad tech antitrust case against Google, it shouldn’t force a breakup, says Arete Research’s Richard Kramer, who proposes this novel solution instead: Google should spin out its network business into a public interest corporation...

The Case For Turning Google’s Network Biz Into A Nonprofit

Mike Ryan of Smarter Ecommerce helps advertisers get the most out of their Google Performance Max campaigns. Understanding what’s going on inside this walled garden black box product is now the most pressing concern for many retailers and ecommerce advertisers, he says.

<description>&lt;p&gt;&lt;span data-olk-copy-source="MessageBody"&gt;Mike Ryan of Smarter Ecommerce helps advertisers get the most out of their Google Performance Max campaigns. U&lt;/span&gt;&lt;span data-olk-copy-source= "MessageBody"&gt;nderstanding what’s going on inside this walled garden black box product is now the most pressing concern for many retailers and ecommerce advertisers, he says.&lt;/span&gt;&lt;/p&gt;</description>

Mike Ryan of Smarter Ecommerce helps advertisers get the most out of their Google Performance Max campaigns. Understanding what’s going on inside this walled garden black box product is now the most pressing concern for many retailers and ecommerce...

Talking Shop With Mike Ryan, The PMax Whisperer

As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it’s her job to convince them not to.

<description>&lt;p&gt;&lt;strong id= "docs-internal-guid-c1912a3d-7fff-ba85-b1f4-9b9f72eb6e58"&gt;As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it’s her job to convince them not to.&lt;/strong&gt;&lt;/p&gt;</description>

As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it’s her job to convince them not to.

Back To Marketing Basics, With Back Market’s New CMO

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its <a href= "https://www.adexchanger.com/platforms/pinterest-wants-to-be-a-performance-channel/"> investments in lower-funnel advertising products</a>, says Pinterest CRO Bill Watkins.

<description>&lt;p&gt;&lt;span lang="EN" style= "font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; mso-ansi-language: EN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;" xml:lang="EN"&gt;Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its &lt;a href= "https://www.adexchanger.com/platforms/pinterest-wants-to-be-a-performance-channel/"&gt; &lt;span style="color: #1155cc;"&gt;investments in lower-funnel advertising products&lt;/span&gt;&lt;/a&gt;, says Pinterest CRO Bill Watkins.&lt;/span&gt;&lt;/p&gt;</description>

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its , says Pinterest CRO Bill Watkins.

Pitching Performance, With Pinterest’s CRO

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM’s D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.

<description>&lt;p&gt;Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM’s D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.&lt;/p&gt;</description>

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM’s D/Cipher, which she now oversees,...

Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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