<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;In our first ever episode of READefined, we’re taking a look at Robert Cialdini’s&lt;/span&gt; &lt;a href="https://amzn.to/2VUR2tX"&gt;&lt;span style= "font-weight: 400;"&gt;Influence: The Psychology of Persuasion&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt;.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Today, we are all becoming overwhelmed by the sheer amount of information at our disposal AND the choice that comes with that for even the most mundane topics. While it would be nice to think our prospects consider all the information available to them before they decide whether to say “yes” or “no,” you know from your own day-to-day experience that reality is quite different.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;The truth is, we need shortcuts. We need rules of thumb to help us filter through the noise. And guess what… there’s a science to it. And, that science is the evidence-based research Cialdini presents in this book on the psychology of persuasion with six overarching principles.&lt;/span&gt;&lt;/p&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Principle 1: Reciprocity&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Principle 2: Commitment and Consistency&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Principle 3: Social Proof&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Principle 4: Liking&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Principle 5: Authority&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Principle 6: Scarcity&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt;</description>

Sales Tuners

Jim Brown

#READefined 1 | Influence: The Psychology of Persuasion by Robert Cialdini

MAY 21, 201914 MIN
Sales Tuners

#READefined 1 | Influence: The Psychology of Persuasion by Robert Cialdini

MAY 21, 201914 MIN

Description

In our first ever episode of READefined, we’re taking a look at Robert Cialdini’s Influence: The Psychology of Persuasion.

Today, we are all becoming overwhelmed by the sheer amount of information at our disposal AND the choice that comes with that for even the most mundane topics. While it would be nice to think our prospects consider all the information available to them before they decide whether to say “yes” or “no,” you know from your own day-to-day experience that reality is quite different.

The truth is, we need shortcuts. We need rules of thumb to help us filter through the noise. And guess what… there’s a science to it. And, that science is the evidence-based research Cialdini presents in this book on the psychology of persuasion with six overarching principles.

  • Principle 1: Reciprocity
  • Principle 2: Commitment and Consistency
  • Principle 3: Social Proof
  • Principle 4: Liking
  • Principle 5: Authority
  • Principle 6: Scarcity