<p><strong>Is your website failing to convert visitors into customers?</strong></p><p>The problem might be deeper than you think — and it could be costing your business <strong>significant revenue</strong> every day.</p><p>For most businesses, your website is <strong>your single most important marketing asset</strong>. Yet many marketing leaders struggle to pinpoint exactly why their sites underperform or how to effectively advocate for redesign investment with stakeholders.</p><p>In this episode, I reveal the <strong>five critical warning signs</strong> that your website urgently needs a redesign:</p><p>• <strong>The embarrassment test</strong> — why the reluctance to share your website is the most telling indicator</p><p>• The conversion-killing mistake that <strong>72% of B2B websites make</strong> with their calls to action</p><p>• Why <strong>tracking limitations </strong>alone can justify a complete website overhaul</p><p>• The <strong>hidden danger of proprietary platforms</strong> that could leave your digital presence stranded</p><p>• Why award-winning "pretty" websites often deliver <strong>abysmal business results</strong></p><p>I'll share real-world case studies including <strong>how one client achieved a 5.4x conversion rate increase</strong> after addressing these fundamental issues, and how another generated so many leads <strong>they had to start referring business to competitors</strong> — all during a period of flat industry demand.</p><p>As I explain in the podcast:</p><p>"Continuing to drive traffic to a website you're not proud of is like pouring water into a leaky bucket. Before investing heavily in traffic generation, fix the fundamentals."</p><p>If you suspect your website might be <strong>underperforming</strong> but aren't sure exactly why — or need compelling evidence to convince your leadership team that <strong>redesign investment</strong> is justified — this episode provides the framework and data points you need.</p><p><strong>Get the show notes:</strong></p><p><a href="https://exposureninja.com/podcast/352/" target="_blank" rel="noopener noreferer">https://exposureninja.com/podcast/352/</a></p><p><strong>Listen to these episodes next:</strong></p><p>Listen to This Podcast If Your Website Converts Less than 2%</p><p><a href="https://exposureninja.com/podcast/327/" target="_blank" rel="noopener noreferer">https://exposureninja.com/podcast/327/</a></p><p>These Mistakes KILL Conversion Rates</p><p><a href="https://exposureninja.com/podcast/290/" target="_blank" rel="noopener noreferer">https://exposureninja.com/podcast/290/</a></p><p>THIS Is Why Your LANDING PAGES Don’t Convert</p><p><a href="https://exposureninja.com/podcast/261/" target="_blank" rel="noopener noreferer">https://exposureninja.com/podcast/261/</a></p>
