<p>Head of PPC at Exposure Ninja, Tom Goodwin, chats to Tim Cameron-Kitchen about the main PPC mistakes we see businesses make and how you can fix them or avoid them altogether.</p>
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<p><strong>Timestamps</strong></p>
<p>00:00 — Intro
01:37 — Not Bidding On Your Own Brand
07:01 — Ignoring Quality Score
13:47 — Spelling Errors
16:36 — Sending People to 404 Errors
19:58 — Offers That Expire
22:00 — Not Using Audiences
27:40 — Not Using Broad Match
34:14 — No Performance Max or Only Performance Max</p>
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<p><strong>Watch the video instead: </strong><a href="https://exposure.ninja/8-ppc-mistakes" target="_blank" rel="ugc noopener noreferrer">https://exposure.ninja/8-ppc-mistakes</a></p>
<p><strong>Get the show notes: </strong><a href="https://exposureninja.com/podcast/339/" rel="ugc noopener noreferrer" target="_blank">https://exposureninja.com/podcast/340</a></p>
<p><strong>Apply for a FREE website and marketing review: </strong><a href="https://exposureninja.com/review/" rel="ugc noopener noreferrer" target="_blank">https://exposureninja.com/review/</a></p>
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<p><strong>What to Listen to Next:</strong></p>
<ul>
<li>Google’s AI Overviews to Reach 1 Billion Users by Year-End <a href="https://exposureninja.com/podcast/dojo-38/" rel="ugc noopener noreferrer" target="_blank">https://exposureninja.com/podcast/dojo-38/</a></li>
<li>Why GEO is the New SEO (and How It Works) <a href="https://exposureninja.com/podcast/336/" rel="ugc noopener noreferrer" target="_blank">https://exposureninja.com/podcast/336/</a></li>
</ul>
<ul>
<li>The Best B2B Marketing Strategies for 2025 <a href="https://exposureninja.com/podcast/334/" rel="ugc noopener noreferrer" target="_blank">https://exposureninja.com/podcast/334/</a></li>
</ul>
