Are You Falling Into The Sunk Cost Trap? (Dojo #42)
NOV 28, 202445 MIN
Are You Falling Into The Sunk Cost Trap? (Dojo #42)
NOV 28, 202445 MIN
Description
<p>This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their financial data, marketing strategies (social media, SEO, PPC), and pinpoint critical errors. </p>
<p>We also discuss the upcoming Black Friday sales frenzy, contrasting brands embracing the hype with those choosing alternative strategies. Finally, we provide an update on the Wicked movie's marketing success.</p>
<p><br /></p>
<p><strong>Timestamps</strong></p>
<ul>
<li>00:00 - Introduction</li>
<li>01:30 - AllPlants Case Study</li>
<li>15:00 - Black Friday Marketing Strategies</li>
<li>25:00 - Wicked Movie Marketing Update</li>
<li>35:00 - Key Takeaways & Actionable Steps</li>
</ul>
<p>
Get the show notes:</p>
<p><a href="https://exposureninja.com/podcast/dojo-42/" target="_blank" rel="ugc noopener noreferrer">https://exposureninja.com/podcast/dojo-42/</a></p>
<p><br /></p>
<p>Get your free trial of Semrush AdClarity:</p>
<p><a href="https://exposure.ninja/wow" target="_blank" rel="ugc noopener noreferrer">https://exposure.ninja/wow</a></p>
<p><br /></p>
<p>Request a free review of your website and marketing:</p>
<p><a target="_blank" rel="ugc noopener noreferrer">https://exposureninja.com/review/</a></p>
<p><br /></p>
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