Could Google’s First YoY Drop in Users Spell the End? (Dojo #43)
DEC 4, 202438 MIN
Could Google’s First YoY Drop in Users Spell the End? (Dojo #43)
DEC 4, 202438 MIN
Description
<p>Google has experienced its first recorded decline in UK users, dropping from 86% to 83% market share, while AI search queries have increased tenfold between January and September 2024. Simultaneously, Google’s AI Overviews are now starting to include YouTube video summaries, marking a significant evolution in search result presentation.</p>
<p>For marketers concerned about maintaining visibility in an evolving search landscape, this episode provides critical insights into emerging trends and practical strategies for adapting to AI-driven search whilst maintaining strong traditional SEO practices.</p>
<p><strong>Let’s get into it.</strong></p>
<p><br /></p>
<p><strong>What You’ll Learn</strong></p>
<ul>
<li>The significance of Google’s first-ever UK user decline and its implications for digital marketing strategies long-term</li>
</ul>
<p><br /></p>
<ul>
<li>Understand how YouTube content is being integrated into Google’s AI Overviews</li>
</ul>
<p><br /></p>
<ul>
<li>Develop strategies for optimising both traditional search and AI-driven visibility (you need both)</li>
</ul>
<p><br /></p>
<ul>
<li>How to balance current marketing effectiveness with future-focused initiatives</li>
</ul>
<p><br /></p>
<p><strong>Timestamps</strong></p>
<p>00:00 – Welcome to the Dojo</p>
<p>00:22 – Google’s Year-on-Year Drop in Users</p>
<p>25:40 – YouTube Summarise in AI Overviews</p>
<p>33:37 - Key Takeaways & Next Steps</p>
<p><br /></p>
<p><strong>Apply for a FREE website and marketing review:</strong></p>
<p><strong></strong><a href="https://exposureninja.com/review/" rel="ugc noopener noreferrer" target="_blank">https://exposureninja.com/review/</a></p>
<p><strong>Get the show notes:</strong></p>
<p><a href="https://exposureninja.com/podcast/dojo-43/" target="_blank" rel="ugc noopener noreferrer">https://exposureninja.com/podcast/dojo-43/</a></p>
<p><br /></p>
<p><strong>Listen to these episodes next:</strong></p>
<p>ChatGPT Search — The Ranking Factors We Know</p>
<p><a href="https://exposureninja.com/podcast/339/" rel="ugc noopener noreferrer" target="_blank">https://exposureninja.com/podcast/339/</a></p>
<p>How to Rank in Google’s AI Overviews</p>
<p><a href="https://exposureninja.com/podcast/319/" rel="ugc noopener noreferrer" target="_blank">https://exposureninja.com/podcast/319/</a></p>
<p>Everything We Know About the November 2024 Core Algorithm Update So Far</p>
<p><a href="https://exposureninja.com/podcast/dojo-40/" target="_blank" rel="ugc noopener noreferrer">https://exposureninja.com/podcast/dojo-40/</a></p>
