<p>Here&#39;s something that should worry every marketing leader: 30% of citations in ChatGPT&#39;s top 1,000 searches come from websites that don&#39;t rank anywhere on Google.</p><p>Your SEO strategy might be flawless. Your content might be exceptional. But if you&#39;re ignoring digital PR, you&#39;re invisible where it increasingly matters most — in AI-powered search results that your highest-value prospects are using to make purchasing decisions.</p><p>The businesses dominating in 2026 won&#39;t be the ones with the best SEO alone. They&#39;ll be the ones who&#39;ve mastered the new digital PR playbook that builds visibility across traditional search, AI platforms, and third-party publications simultaneously.</p><p>In this episode, Charlie Marchant (CEO) and Dale Davies (Head of Marketing) reveal:</p><ul><li><p>Why digital PR has evolved beyond link building into a multi-channel strategy encompassing brand mentions, thought leadership, and AI visibility — and how the smartest brands are orchestrating all these elements together</p></li><li><p>The exact framework for building a digital PR strategy that works across both traditional search and AI platforms — including how to identify target publications, create compelling story angles, and secure placements that drive actual business results</p></li><li><p>Real campaign breakdowns from award-winning work, including how we generated over 11,000 leads in 12 months for DSLD Mortgage and made ZUGU the top-recommended iPad case across multiple AI platforms</p></li><li><p>Why B2B companies can achieve remarkable digital PR results through industry surveys, benchmark reports, awards, and thought leadership — with specific tactics for positioning executives as go-to expert sources</p></li><li><p>The critical measurement shift happening right now: from counting links alone to tracking brand mentions, AI citation visibility, and sentiment across third-party publications</p></li><li><p>How to reverse-engineer your competitors&#39; digital PR success by analysing their backlink profiles and the citations appearing in AI responses for your key topics</p></li></ul><p>As Charlie explains in the pod:</p><p>&quot;Digital PR is becoming even more important than it was, and I don&#39;t want to undervalue how important it has been because it&#39;s underpinned many a successful organic search campaign for years, decades, if we&#39;re honest. It&#39;s becoming even more important now and moving into 2026 because AI and LLMs reference offsite content much more than they reference your own website.&quot;</p><p>If you&#39;re ready to build a digital PR strategy that positions your brand for success across every channel where your customers make purchasing decisions, this episode provides your complete roadmap for 2026 and beyond.</p>

The Digital Marketing Podcast by Exposure Ninja

Tim Cameron-Kitchen

How To Create a Cutting Edge Digital PR Strategy for 2026

OCT 31, 202550 MIN
The Digital Marketing Podcast by Exposure Ninja

How To Create a Cutting Edge Digital PR Strategy for 2026

OCT 31, 202550 MIN

Description

<p>Here&#39;s something that should worry every marketing leader: 30% of citations in ChatGPT&#39;s top 1,000 searches come from websites that don&#39;t rank anywhere on Google.</p><p>Your SEO strategy might be flawless. Your content might be exceptional. But if you&#39;re ignoring digital PR, you&#39;re invisible where it increasingly matters most — in AI-powered search results that your highest-value prospects are using to make purchasing decisions.</p><p>The businesses dominating in 2026 won&#39;t be the ones with the best SEO alone. They&#39;ll be the ones who&#39;ve mastered the new digital PR playbook that builds visibility across traditional search, AI platforms, and third-party publications simultaneously.</p><p>In this episode, Charlie Marchant (CEO) and Dale Davies (Head of Marketing) reveal:</p><ul><li><p>Why digital PR has evolved beyond link building into a multi-channel strategy encompassing brand mentions, thought leadership, and AI visibility — and how the smartest brands are orchestrating all these elements together</p></li><li><p>The exact framework for building a digital PR strategy that works across both traditional search and AI platforms — including how to identify target publications, create compelling story angles, and secure placements that drive actual business results</p></li><li><p>Real campaign breakdowns from award-winning work, including how we generated over 11,000 leads in 12 months for DSLD Mortgage and made ZUGU the top-recommended iPad case across multiple AI platforms</p></li><li><p>Why B2B companies can achieve remarkable digital PR results through industry surveys, benchmark reports, awards, and thought leadership — with specific tactics for positioning executives as go-to expert sources</p></li><li><p>The critical measurement shift happening right now: from counting links alone to tracking brand mentions, AI citation visibility, and sentiment across third-party publications</p></li><li><p>How to reverse-engineer your competitors&#39; digital PR success by analysing their backlink profiles and the citations appearing in AI responses for your key topics</p></li></ul><p>As Charlie explains in the pod:</p><p>&quot;Digital PR is becoming even more important than it was, and I don&#39;t want to undervalue how important it has been because it&#39;s underpinned many a successful organic search campaign for years, decades, if we&#39;re honest. It&#39;s becoming even more important now and moving into 2026 because AI and LLMs reference offsite content much more than they reference your own website.&quot;</p><p>If you&#39;re ready to build a digital PR strategy that positions your brand for success across every channel where your customers make purchasing decisions, this episode provides your complete roadmap for 2026 and beyond.</p>