<p>The paid search strategies that worked in 2024 are already obsolete. In 2026, your 2025 strategy will no longer work either.</p><p>Tight keyword segmentation and manual bid management are actively harming performance, whilst AI-driven approaches and first-party data have become the critical differentiators between campaigns that flatline and those that scale.</p><p>Rebecca Pilkington, our Head of Paid Media, reveals the award-winning strategies that took Aged Care Bathrooms to a £2.4 million run rate in nine months and generated 11,000 leads for DSLD Mortgage in year one — campaigns that earned Exposure Ninja three Global Search Awards in 2025.</p><p>In this episode, you&#39;ll discover:</p><ul><li>Why first-party data is now your most valuable asset</li><li>When AI features work brilliantly (and when they tank campaigns)</li><li>How to test AI without destroying core performance</li><li>Why over-segmentation is killing your reach</li><li>The multi-channel approach that actually drives results in 2026</li></ul><p>If you&#39;re planning your paid search strategy for 2026, this episode provides your complete roadmap backed by real campaign data.</p><p><strong>Get the show notes:</strong></p><p><a href="https://exposureninja.com/podcast/paid-search-strategy-2026/" target="_blank" rel="ugc noopener noreferrer">https://exposureninja.com/podcast/paid-search-strategy-2026/</a></p>

The Digital Marketing Podcast by Exposure Ninja

Tim Cameron-Kitchen

How to Create a Profitable Paid Search Strategy for 2026

NOV 9, 202535 MIN
The Digital Marketing Podcast by Exposure Ninja

How to Create a Profitable Paid Search Strategy for 2026

NOV 9, 202535 MIN

Description

<p>The paid search strategies that worked in 2024 are already obsolete. In 2026, your 2025 strategy will no longer work either.</p><p>Tight keyword segmentation and manual bid management are actively harming performance, whilst AI-driven approaches and first-party data have become the critical differentiators between campaigns that flatline and those that scale.</p><p>Rebecca Pilkington, our Head of Paid Media, reveals the award-winning strategies that took Aged Care Bathrooms to a £2.4 million run rate in nine months and generated 11,000 leads for DSLD Mortgage in year one — campaigns that earned Exposure Ninja three Global Search Awards in 2025.</p><p>In this episode, you&#39;ll discover:</p><ul><li>Why first-party data is now your most valuable asset</li><li>When AI features work brilliantly (and when they tank campaigns)</li><li>How to test AI without destroying core performance</li><li>Why over-segmentation is killing your reach</li><li>The multi-channel approach that actually drives results in 2026</li></ul><p>If you&#39;re planning your paid search strategy for 2026, this episode provides your complete roadmap backed by real campaign data.</p><p><strong>Get the show notes:</strong></p><p><a href="https://exposureninja.com/podcast/paid-search-strategy-2026/" target="_blank" rel="ugc noopener noreferrer">https://exposureninja.com/podcast/paid-search-strategy-2026/</a></p>