Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business

Is starting a membership on your list for 2024? Before you start make sure you listen to this. I've had 2 successful memberships and now event use some of the membership concepts I've learned for my SAAS community. Throughout the journey, I've experienced the good, the bad, and the ugly of owning a Membership business, and in this episode I share what I wish someone told me when I was getting started.  This episode will really benefit entrepreneurs, course creators,  small business owners, freelancers, and people building communities online. In the episode I touch on a few topics like  setting up membership content, understanding pricing strategy, fostering a sense of community, and more. It is a great resource for any entrepreneur looking to extend their products or services to a membership model.  Here are 4-5 questions that will be answered in the episode: 1. How to set the right price for your membership? 2. How can I transform my business with memberships? 3. Why shouldn't you treat your membership like a course? 4. How can retention be improved in memberships? 5. Why is community so important for a successful membership model? Join the membership workshop https://girlgetvisible.com/Memberships

Have you been afraid to give Facebook Ads a try? Maybe you have tons of content and would love to get more eyes on it, or even better use it to drive people into your funnel. If you’re a content creator dealing with either of these right now you don’t want to miss this episode, In this episode, we dive deep into the world of marketing with Stacy Reed, a fractional chief marketing officer and Facebook ads expert. This episode is a must-listen for content creators, coaches, course creators, and membership owners looking to level up their marketing game. During the conversation, we explore how to effectively use blog content in your marketing strategy, discussing the importance of organic and paid marketing efforts. Stacy shares valuable insights and practical tips based on her extensive corporate marketing experience, helping you elevate your online presence and drive results. Key Takeaways: - The significance of combining organic and paid marketing strategies for optimal results How to leverage ads to drive traffic to high-converting blog content The importance of strategic marketing planning and understanding your customer journey Using the HOT Ads framework: Hook, Open, Tell, to create compelling ad copy Using SEO and Facebooks ads in your marketing mix Finding the right balance between in-house marketing efforts and hiring external agencies   If you're looking to enhance your marketing tactics and take your online presence to the next level, this episode is for you. Tune in to gain valuable insights and practical strategies to boost your marketing effectiveness.   To learn more about Stacy Reed and access her wealth of marketing knowledge, be sure to check out her podcast, Roadmap to 1 Million (https://stacyzeal.co/podcast/), and take her quiz on scaling your marketing strategy at stacyzeal.com. Connect with Stacy on social media for more valuable tips and insights to elevate your marketing game. Don't miss out on this insightful episode tailored for content creators, coaches, course creators, and membership owners looking to supercharge their marketing efforts. Get ready to level up your marketing game and see the results you've been striving for. Stay tuned for more valuable content and expert insights from Stacy Reed in this enlightening episode tailored for creative entrepreneurs and business owners. Take Stacy’s Quiz: ‘What's Missing From Your Million Dollar Marketing Strategy?’ https://stacyzeal.co/QUIZFacebook Page: https://www.facebook.com/stacystyle03 Instagram: https://www.Instagram.com/StacyZeal.co Youtube: https://www.youtube.com/@stacyzealco

Are you interested in becoming a podcast guest? In this episode of the Girl Get Visible Podcast, learn about the key strategies for being a successful podcast guest in 2024. Discover how being a podcast guest can boost your visibility and help you connect with new audiences.   This episode is perfect for entrepreneurs, business owners, and experts who are looking to expand their visibility, establish their authority, and reach new audiences. If you're interested in being a podcast guest but want to know how to stand out and make an impact, this episode is for you.   By listening to this episode, you will learn key strategies for pitching yourself as a podcast guest, including how to identify the right shows to pitch and what to look for in a podcast host. You'll also discover the importance of being prepared and engaging, as well as how to leverage your podcast appearances to grow your audience and connect with new potential clients or customers.   Key Takeaways: 1. Why being a podcast guest is a powerful visibility strategy for 2024. 2. The importance of pitching to a variety of podcasts, not just those in your immediate network. 3. How to craft a compelling pitch letter that focuses on the host and their audience. 4. How to prepare to be an amazing guest. 5. how to show up and wow the interview and increase the chance of the host sharing and promoting your episode over and over again. Questions Answered about podcast guesting 1. How can I pitch myself effectively as a podcast guest? 2. What should I look for in a podcast host and show before agreeing to be a guest? 3. How can I prepare for a podcast appearance to make a lasting impression? 4. What are the key strategies for leveraging podcast appearances to grow my audience? 5. How can I ensure that I have a strong call to action to drive engagement after the episode airs? Don't miss out on these valuable tips and insights for becoming a standout podcast guest in 2024. Tune in to the full episode to learn how to maximize your visibility and connect with new audiences through podcast appearances. Resource mentioned in the episode The Worst Podcast Potches I’ve Ever Received https://girlgetvisible.com/the-worst-podcast-pitches-ive-ever-received/ Try SEO Assist for help with your podcast pitching https://SEOAssist.com Get access to the ATM (Authority, Traffic, and Monetization Summit) https://obshub.vipmembervault.com/products/courses/view/47

Today’s episode we are jumping into a topic that has been buzzing in the LinkedIn community - LinkedIn Voices. LinkedIn isn’t just a tool for job searchers anymore it has morphed into a social network for professionals, thought leaders, entrepreneurs, and so much more. Even if you aren’t actively looking for a job if you want to grow your company or in the company you are in, Linked In is becoming that place. Recently Linked has introduced a lot of features to support being the overall thought leadership platform so today I wanted to talk with Michele Heyward the Founder of Positive Hire a startup with a mission to connect black, Latina, and indigenous women in STEM with management roles. Michelle is not only an expert in her field but also a LinkedIn pro. In this episode, Michelle shares her journey on LinkedIn, the evolution of LinkedIn features, and how entrepreneurs and professional women can leverage LinkedIn Voices to establish authority, and visibility, and grow their business. Key Takeaways from this episode on LinkedIn Voices: LinkedIn Voices Demystified: Understand the LinkedIn Voices feature and how it can benefit online business owners and professional women. Strategic LinkedIn Usage: Gain insights into strategic LinkedIn usage, focusing on quality interactions for business growth. STEM Leadership Insights: Explore the STEM Leadership Journey Summit for valuable insights from accomplished women in STEM leadership roles. Networking Opportunities: Discover how LinkedIn can be a powerful networking tool, leading to unexpected business opportunities. Practical LinkedIn Tips: Receive practical tips on optimizing your LinkedIn profile and utilizing features to enhance visibility and engagement. STEM Leadership Journey Summit: Learn about the upcoming Women of Color in STEM Leadership Journeys Summit on February 22, 2024. Michelle shares the details, including the diverse lineup of speakers, various formats, and how to register. Questions Answered in This Episode: What is LinkedIn Voices, and how can it benefit my online business or professional journey? How has LinkedIn evolved over the years, and what role did it play during the 2008 economic downturn? What are practical tips for using LinkedIn strategically without feeling overwhelmed? How can I leverage LinkedIn features for business growth, especially as a woman in STEM or a professional entrepreneur? Tell me more about the STEM Leadership Journey Summit, and why should I attend as an entrepreneur or professional woman? Listen to the full episode to gain a deeper understanding of LinkedIn Voices and LinkedIn Overall can help your business grow your online visibility, implement practical tips for strategic LinkedIn usage, and register for the Women of Color in STEM Leadership Journeys Summit on February 22, 2024. Connect with Michele Heyward: LinkedIn: Michele Heyward https://www.linkedin.com/in/michelecheyward/ Website: Positive Hire Save the Date: Women of Color in STEM Leadership Journeys Summit Date: February 22, 2024 Registration: https://bit.ly/stemwomenleadership24 A little About Michele Dirt Road born and raised in rural South Carolina, Michele Heyward's one of five children and was known for being quiet, unlike the confident leader she is today. She is not your typical tech startup CEO. Michele may appear as an extrovert, but she's an ambivert at heart. And while she hated coding in school, she loved math and its endless possibilities. As the founder and CEO of PositiveHire, Michele is dedicated to empowering Black, Latina, and Indigenous women in STEM. Her innovative software, PH Balanced, focuses on retaining underrepresented women in STEM management positions. Through her work as a Certified ISO-30415 Diversity & Inclusion Professional, Michele helps companies create equitable and inclusive workplaces for all. Michele holds a BS in Civil Engineering and an MS in Industrial Management fro

Online business owners! If you're navigating the ever-evolving landscape of digital entrepreneurship, this episode is tailor-made for you. We're diving into the world of SEO, unraveling the nuances between merely existing on Google and truly being found by your ideal audience. In today's online marketing space, having an online presence isn't just about being on Google; it's about strategically positioning yourself to be found by those who need what you offer. Whether you're a budding entrepreneur, an established business owner, or a content creator seeking to expand your reach, understanding the power of SEO is a game-changer. In this episode host and resident SEO Expert Akilah Thompkins-Robinson breaks down the real benefits of the work business owners get from good SEO. What you'll learn in this episode: What's the difference between being in Google and getting found in Google? How can SEO benefit your business beyond just being listed in Google? What are the common misconceptions about SEO, especially regarding social media posts? Why is ranking higher in search results important for online visibility? How can you optimize your online presence to attract potential customers who don't know your brand? No matter which stage of business you are in this episode is for you" Startups: Lay the foundation for a robust online presence from the get-go. Established Businesses: Enhance your visibility and reach new heights in your industry. Content Creators: Uncover strategies to expand your audience and impact. Entrepreneurs at Every Stage: Whether you're starting, growing, or scaling, SEO mastery is essential. Ready to transform your online journey? Tune in to this episode as we demystify SEO and provide actionable insights for your digital success. Don't miss out on the chance to elevate your business with the knowledge and strategies shared in this episode!