Do coaches create their culture? Or, does their culture dictate the actions by the coach? Every college coach and recruiter struggles with that idea, as well as the basic how-to aspect of defining, developing and fostering the right culture for his or her program. The culture topic is one of the most popular aspects of discussion around the idea of building a college program today, so we wanted to bring a coach on who has done a lot of thinking, and writing, on the topic. Chad Gunnelson is the head track and field coach for Augustana College, a thriving Division III program in Illinois. Coach Gunnelson has build strong programs wherever he's gone, and today he'll share how developing the right culture is Priority #1 for him and his success, as it should be for you, too. To learn more about Chad Gunnelson, connect with him on LinkedIn: https://www.linkedin.com/in/chad-gunnelson-mm-cscs-a16850b/ To learn more about Tudor Collegiate Strategies, or to contact Dan Tudor, email us at [email protected]. Thanks for listening, Coach!