In this episode, Kasey Mock is joined by Dan Murphy, President of the Realtors Land Institute (RLI), for a conversation on why professionalism and education matter more than ever in land brokerage. They discuss RLI's role in shaping industry standards, the history and mission behind the organization, and how training, accountability, and ethical representation protect landowners, buyers, and the reputation of the land business. The episode also covers how technology is changing real estate—and why transparency and collaboration will define the next chapter of the industry. Topics include: • What RLI is and why it matters in land brokerage • Professional standards, education, and ethics • Technology's impact on real estate and brokerage practice • Accountability, transparency, and industry reputation • Building trust through collaboration and higher expectations Timestamps 00:00 The Journey of RLI and Its Historical Significance 03:12 Professionalism in Land Brokerage 06:05 The Importance of Education and Designation 09:11 Challenges Facing the Real Estate Industry 11:56 The Role of Technology in Real Estate 14:52 Accountability and Standards in Real Estate 17:50 The Future of Real Estate and RLI's Role 25:17 Wealth Generation in Real Estate 26:14 Legislative Changes Impacting Real Estate 28:59 The Future of Real Estate and Environmental Accountability 29:30 Market Forecast and Consumer Behavior 32:25 Global Issues Affecting Real Estate Investment 34:46 The Role of RLI in Protecting Landowner Rights 39:03 Professionalism in Real Estate 43:20 Upcoming Events and Industry Engagement