Leading with Courage: Laurie Oswald, Chief Commercial Officer at C&D Technologies on Building Strong Networks : Women in Tech TexasHost: Espree DevoraGuest: Laurie Oswald, Chief Commercial Officer at C&D TechnologiesEpisode OverviewIn this inspiring episode of the Women in Tech Podcast, Espree Devora sits down with Laurie Oswald, Chief Commercial Officer at C&D Technologies. Laurie Oswald shares her unconventional journey from studying psychology to leading major commercial strategy in the technology and battery industry. She discusses breaking into tech as a technical writer, the power of building credible expertise, and the importance of leveraging networks. Listeners will gain insights into Laurie Oswald’s leadership philosophy, her approach to customer-centric strategy, and the essential role of taking risks in career growth.Key Topics DiscussedIntroduction & Career JourneyLaurie Oswald’s role at C&D Technologies and Trojan BatteryDifferences between C&D Technologies and Trojan, and the unique markets they serveLaurie Oswald’s transition from psychology major to tech industry leaderBreaking into Tech & Building CredibilityHow she landed her first job as a technical writer and built expertise from scratchThe importance of technical competence and staying updated with industry trendsNetworking & MentorshipLeveraging professional groups and industry networks for growthStories of personal mentors and the value of supportive advisorsLeadership & Team BuildingLaurie Oswald’s results-driven, “fail forward” leadership styleBuilding a diverse and high-performing team and empowering othersCustomer-Centric StrategyServing data centers, telecom, utilities, and the motive power market (like golf carts and industrial applications)The importance of listening to customer needs and offering the right technical solution, rather than focusing on “convincing”Personal Stories & AdviceOvercoming setbacks: a personal story of failing to secure a major deal and the leadership lesson it providedAdvice Laurie Oswald would give her younger self: build relationships early, don’t keep your head down, and leverage the power of mentorshipBook & Tool RecommendationsBook: “Lean In” by Sheryl Sandberg for women in leadershipMust-follow: Simon Sinek (“Start with Why”)Favorite tech tool: Microsoft Copilot for productivity and safe AI-powered workWomen Supporting WomenLaurie Oswald discusses her daughter’s journey in biomedical engineering and the importance of putting your goals or needs out into the communityThe power of speaking up—“If you’re invited to the meeting, you belong there”Memorable Quotes“Credibility isn’t given, it’s earned. The fastest way to earn credibility is through technical excellence.” – Laurie Oswald“Relationships amplify your impact.” – Laurie Oswald“Don’t be afraid to take chances. When you do, it shows leadership and adaptability.” – LaurieOswald“If you’re invited to attend the meeting, you belong there. Don’t hesitate to take your seat at the table.” – Laurie OswaldConnect with the GuestLinkedIn: Laurie OswaldAdditional ResourcesC&D Technologies: Powering critical infrastructure with industrial batteriesTrojan Battery Company: Leading deep-cycle batteries for industrial and utility vehiclesClosingThank you for tuning in to the Women in Tech Podcast with Espree Devora and Laurie Oswald! Make sure to connect with Laurie on LinkedIn and join the Women in Tech community for more empowering stories and career insights.Remember: If she can do it, so can you!Subscribe & Follow:All Platforms: @WomeninTechShowContact Espree Devora: [email protected] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.