[00:00:00] Beth Vukmanic: It's one thing to be able to say that your grapes are grown sustainably, but to be able to explain to someone what that really means is a different story. [00:00:09] Welcome to Marketing Tip Monday with Sip Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:30] When it comes to telling your sustainable story, there's an easy framework that can help you. The seven values of SIP certified, which include social responsibility, water management, safe pest management, energy efficiency, habitat, business, and always evolving. [00:00:47] You can use these seven values to talk about the real ways your brand practices sustainability at every level of your business. [00:00:55] Dozens of SIP certified brands have already used this framework. In this week's marketing tip, we share the 2024 sustainable stories and invite you to be featured next year. [00:01:06] Our first value is social responsibility. Oso Libre's Por Vida Foundation supports four causes that are near and dear to the owner's hearts. Veteran services, women's cancer research, animal support groups, and children and family support groups. In fact, this year, they donated funding raised from their July Angus event to the Vineyard Team's Juan Nevarez Memorial Scholarship, helps children of vineyard and wine industry workers pay for a higher education. By supporting Oso Libre, guests and customers give back, too. [00:01:39] The second value is water management. At the heart of Bien Nacido Vineyard's sustainable farming ethos lies a diligent approach to water management. Their team of experienced irrigators tailor their irrigation practices to fit the land's needs by using weather data and plant and soil moisture data. [00:01:57] Our third value is safe pest management. Presqu'ile Vineyard knew they could protect their vines from birds in a way that was more sustainable than non biodegradable labor intensive bird netting. [00:02:08] Installing programmable bird lasers has protected their vineyards from feathered pests on top of having several other sustainable benefits. [00:02:17] The fourth value is energy efficiency. From a hillside nestled production facility that utilizes gravity flow to solar panels that provide the majority of the energy needs for their building and EV charging stations for customers, Niner Wine Estates reaches a high bar for energy efficiency. [00:02:36] The fifth value is habitat. The team at Ancient Peaks Winery and Margarita Adventures is dedicated to protecting the habitats of the various species of wildlife that inhabit the land and water on their property. If you want to learn more about the native life at the ranch, you can take one of several tours with naturalist Jacqueline, including nature photography, foraging, and my favorite, ziplining. [00:03:00] The sixth value is business. As a business rooted in female leadership, Cambria Estate Winery shows their dedication to uplifting and empowering women in an incredibly impactful way. Every March for Women's History Month, Cambria selects an organization that aligns with their pillars of climate action and women's leadership and pledges $25,000 to support their efforts. [00:03:26] And the seventh value is always evolving. Tolosa's Three P's Groups welcomes everyone on their team to participate in the business's value of always evolving. Employees get involved in a group, either people, planet, or prosperity, and work together to find ways to analyze and improve the business's sustainable practices. [00:03:46] If you want to read any of these incredible stories in more detail, make sure that you go to the show notes and click on the link, how these brands grow grapes sustainably. [00:03:57] If you're a SIP certified brand and want to share your sustainable story, let us know. Simply email Whitney at vineyard team. org with the value you want to share and how you fulfill that value. She will help you write your story. And we'll share it in a future marketing tips newsletter and podcast. [00:04:14] Until next time, this is sustainable wine growing with the vineyard team. Resources: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story">*** Tell Your Sustainable Story Online Course ***</a></li> <li class="MsoNormal"><a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu">Apply for SIP Certified Wine</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/how-these-brands-grow-grapes-sustainably/"> How These Brands Grow Grapes Sustainably</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/mailing-list/">Marketing Tips eNewsletter</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener">Sustainable Story | Print</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener">Sustainable Story | Electronic</a></li> </ul> Vineyard Team Programs: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form">Juan Nevarez Memorial Scholarship</a> - Donate</li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/get-certified/self-assessment/"> SIP Certified – Show your care for the people and planet </a></li> <li class="MsoNormal"><a href= "https://www.sustainableagexpo.org/"> Sustainable Ag Expo – The premiere winegrowing event of the year</a></li> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"> Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace</a></li> <li class="MsoNormal"><a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"> Vineyard Team – Become a Member</a></li> </ul>

<description>&lt;p class="MsoNormal"&gt;[00:00:00] &lt;strong&gt;Beth Vukmanic:&lt;/strong&gt; It's one thing to be able to say that your grapes are grown sustainably, but to be able to explain to someone what that really means is a different story.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:09] Welcome to Marketing Tip Monday with Sip Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, These twice monthly micro podcasts will help you share your dedication to sustainable wine growing.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:30] When it comes to telling your sustainable story, there's an easy framework that can help you. The seven values of SIP certified, which include social responsibility, water management, safe pest management, energy efficiency, habitat, business, and always evolving.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:47] You can use these seven values to talk about the real ways your brand practices sustainability at every level of your business.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:55] Dozens of SIP certified brands have already used this framework. In this week's marketing tip, we share the 2024 sustainable stories and invite you to be featured next year.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:06] Our first value is social responsibility. Oso Libre's Por Vida Foundation supports four causes that are near and dear to the owner's hearts. Veteran services, women's cancer research, animal support groups, and children and family support groups. In fact, this year, they donated funding raised from their July Angus event to the Vineyard Team's Juan Nevarez Memorial Scholarship, helps children of vineyard and wine industry workers pay for a higher education. By supporting Oso Libre, guests and customers give back, too.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:39] The second value is water management. At the heart of Bien Nacido Vineyard's sustainable farming ethos lies a diligent approach to water management. Their team of experienced irrigators tailor their irrigation practices to fit the land's needs by using weather data and plant and soil moisture data.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:57] Our third value is safe pest management. Presqu'ile Vineyard knew they could protect their vines from birds in a way that was more sustainable than non biodegradable labor intensive bird netting.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:08] Installing programmable bird lasers has protected their vineyards from feathered pests on top of having several other sustainable benefits.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:17] The fourth value is energy efficiency. From a hillside nestled production facility that utilizes gravity flow to solar panels that provide the majority of the energy needs for their building and EV charging stations for customers, Niner Wine Estates reaches a high bar for energy efficiency.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:36] The fifth value is habitat. The team at Ancient Peaks Winery and Margarita Adventures is dedicated to protecting the habitats of the various species of wildlife that inhabit the land and water on their property. If you want to learn more about the native life at the ranch, you can take one of several tours with naturalist Jacqueline, including nature photography, foraging, and my favorite, ziplining.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:00] The sixth value is business. As a business rooted in female leadership, Cambria Estate Winery shows their dedication to uplifting and empowering women in an incredibly impactful way. Every March for Women's History Month, Cambria selects an organization that aligns with their pillars of climate action and women's leadership and pledges $25,000 to support their efforts.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:26] And the seventh value is always evolving. Tolosa's Three P's Groups welcomes everyone on their team to participate in the business's value of always evolving. Employees get involved in a group, either people, planet, or prosperity, and work together to find ways to analyze and improve the business's sustainable practices.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:46] If you want to read any of these incredible stories in more detail, make sure that you go to the show notes and click on the link, how these brands grow grapes sustainably.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:57] If you're a SIP certified brand and want to share your sustainable story, let us know. Simply email Whitney at vineyard team. org with the value you want to share and how you fulfill that value. She will help you write your story. And we'll share it in a future marketing tips newsletter and podcast.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:04:14] Until next time, this is sustainable wine growing with the vineyard team.&lt;/p&gt; &lt;h1&gt;Resources:&lt;/h1&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;*** Tell Your Sustainable Story Online Course ***&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu"&gt;&lt;span style= "mso-bidi-font-weight: bold;"&gt;Apply for SIP Certified Wine&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/how-these-brands-grow-grapes-sustainably/"&gt; How These Brands Grow Grapes Sustainably&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/mailing-list/"&gt;Marketing Tips eNewsletter&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Print&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Electronic&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;Vineyard Team Programs:&lt;/h2&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form"&gt;Juan Nevarez Memorial Scholarship&lt;/a&gt; &lt;span class="MsoHyperlink"&gt;- Donate&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/get-certified/self-assessment/"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; SIP Certified – Show your care for the people and planet&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sustainableagexpo.org/"&gt;&lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Ag Expo – The premiere winegrowing event of the year&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"&gt; &lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Vineyard Team – Become a Member&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

[00:00:00] Beth Vukmanic: It's one thing to be able to say that your grapes are grown sustainably, but to be able to explain to someone what that really means is a different story. [00:00:09] Welcome to Marketing Tip Monday with Sip Certified. We know...

260: How These Brands Grow Grapes Sustainably | Marketing Tip Monday

[00:00:00] While, the year is nearing its end. There's still a lot of actibity and work ahead with the holidays. This marketing tip. We'll give you ideas for a greener holiday season. Use them in the tasting. Room. And at home. Welcome to Marketing Tip Monday. With sip certified. We know that customers are looking for wines labeled as sustained. Sustainable. While our longer-form episodes help you learn about the latest. Latest science and research for the wine industry. These monthly. Monthly micro podcasts will help you share your dedication to sustainable winegrowing. [00:00:33] Now let's get into some. Some tips for greener gatherings. [00:00:37] Consider getting a. A living tree rather than a cut or artificial tree. With the right tree and. The proper care it can survive the holiday season and then be planted on your property. [00:00:47] Use led lights for decorating your space. They use up to 90%, less energy than traditional incandescent. Bulbs. And can last up to 25 times longer. At an. Average of 30 cents a kilowatt powering 500 incandescent. C9 bulbs, eight hours a day for 30 days. It would cost $294. While the same five. 500 led bulbs would only cost $37.80. That's also sustainable savings for your pocket book. Plus many led lights have features like dimming. Color adjusting and motion detection. So you can customize your look and. Use them for other occasions. [00:01:27] Do you have holiday events on your calendar?. There are many options for biodegradable plates. Bowls and cutlery. Add them to your compost heap or. Send them to an industrial composting facility. Just be sure not to recycle. Recycle them organic materials can damage recycling equipment. And don't put them in the trash organic waste and landfills could produce methane gas. [00:01:49] And who. Who doesn't love local goods. Invite local vendors into your retail space. Base. To give your guests some locally sourced gift options bonus. Points. If they use natural or recycled materials. Alternative. you could opt for the gift of a local experience like dinner for two a spa day or certificate to a local shop. [00:02:08] Oh, the ribbons and bows, but where do they go? [00:02:11] When it comes to sustainability over the holidays. Days we need to address packaging. [00:02:15] For those of us who aren't the paper and ribbon collector. At the gift exchange, use. Just wrapping materials can be recycled. Plus some can even. And be composted. [00:02:24] Make sure. You check out. At the show notes to link to this article called holiday marketing. Marketing tips. To review an awesome chart. To help you gift. Wrap the Greenway. It covers what kinds of wrapping paper? Tissue paper, gift bags, boxes, ribbons, and bows can. Can be recycled. Composted. Plus some creative alternatives like wrapping. Packaging in a tea towel. And making your own paper bows. [00:02:50] Here's a bonus tip. Check out. Tip number two. In the five sustainable tasting room habits, marketing tip. To learn a few more responsible recycling practices. [00:03:00] This February. We'll continue the celebrate. Celebration of sustainable wine and we'd love for you to come celebrate with us at reciprocal, February over 30 sip certified brands have. I already joined. [00:03:12] And you can join to. Share. ReSIProcal club tastings with participating brands to increase your traffic and. Connect with like-minded brands and wine enthusiasts who value sustainability. [00:03:21] Until next time, this is sustainable. Winegrowing with the vineyard team.   Nearly perfect transcript by Descript.   Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/pecan-pie/happy-holiday-swing License code: QEFYRHVU5DRTFHPW Resources: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story">*** Tell Your Sustainable Story Online Course ***</a></li> <li class="MsoNormal"><a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu">Apply for SIP Certified Wine</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/info-hub/details/join-resip-2025/">Join ReSIProcal February 2025</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/mailing-list/">Marketing Tips eNewsletter</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener">Sustainable Story | Print</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener">Sustainable Story | Electronic</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/tips-for-greener-holiday-gatherings/"> Tips for Greener Holiday Gatherings</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"> What's your Sustainable Story?</a></li> </ul> Vineyard Team Programs: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form">Juan Nevarez Memorial Scholarship</a> - Donate</li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/get-certified/self-assessment/"> SIP Certified – Show your care for the people and planet </a></li> <li class="MsoNormal"><a href= "https://www.sustainableagexpo.org/"> Sustainable Ag Expo – The premiere winegrowing event of the year</a></li> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"> Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace</a></li> <li class="MsoNormal"><a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"> Vineyard Team – Become a Member</a></li> </ul>

<description>&lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:00:00]&lt;/span&gt; While, the year is nearing its end. There's still a lot of actibity and work ahead with the holidays. This marketing tip. We'll give you ideas for a greener holiday season. Use them in the tasting. Room. And at home. Welcome to Marketing Tip Monday. With sip certified. We know that customers are looking for wines labeled as sustained. Sustainable. While our longer-form episodes help you learn about the latest. Latest science and research for the wine industry. These monthly. Monthly micro podcasts will help you share your dedication to sustainable winegrowing.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:00:33]&lt;/span&gt; Now let's get into some. Some tips for greener gatherings.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:00:37]&lt;/span&gt; Consider getting a. A living tree rather than a cut or artificial tree. With the right tree and. The proper care it can survive the holiday season and then be planted on your property.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:00:47]&lt;/span&gt; Use led lights for decorating your space. They use up to 90%, less energy than traditional incandescent. Bulbs. And can last up to 25 times longer. At an. Average of 30 cents a kilowatt powering 500 incandescent. C9 bulbs, eight hours a day for 30 days. It would cost $294. While the same five. 500 led bulbs would only cost $37.80. That's also sustainable savings for your pocket book. Plus many led lights have features like dimming. Color adjusting and motion detection. So you can customize your look and. Use them for other occasions.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:01:27]&lt;/span&gt; Do you have holiday events on your calendar?. There are many options for biodegradable plates. Bowls and cutlery. Add them to your compost heap or. Send them to an industrial composting facility. Just be sure not to recycle. Recycle them organic materials can damage recycling equipment. And don't put them in the trash organic waste and landfills could produce methane gas.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:01:49]&lt;/span&gt; And who. Who doesn't love local goods. Invite local vendors into your retail space. Base. To give your guests some locally sourced gift options bonus. Points. If they use natural or recycled materials. Alternative. you could opt for the gift of a local experience like dinner for two a spa day or certificate to a local shop.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:02:08]&lt;/span&gt; Oh, the ribbons and bows, but where do they go?&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:02:11]&lt;/span&gt; When it comes to sustainability over the holidays. Days we need to address packaging.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:02:15]&lt;/span&gt; For those of us who aren't the paper and ribbon collector. At the gift exchange, use. Just wrapping materials can be recycled. Plus some can even. And be composted.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:02:24]&lt;/span&gt; Make sure. You check out. At the show notes to link to this article called holiday marketing. Marketing tips. To review an awesome chart. To help you gift. Wrap the Greenway. It covers what kinds of wrapping paper? Tissue paper, gift bags, boxes, ribbons, and bows can. Can be recycled. Composted. Plus some creative alternatives like wrapping. Packaging in a tea towel. And making your own paper bows.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:02:50]&lt;/span&gt; Here's a bonus tip. Check out. Tip number two. In the five sustainable tasting room habits, marketing tip. To learn a few more responsible recycling practices.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:03:00]&lt;/span&gt; This February. We'll continue the celebrate. Celebration of sustainable wine and we'd love for you to come celebrate with us at reciprocal, February over 30 sip certified brands have. I already joined.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:03:12]&lt;/span&gt; And you can join to. Share. ReSIProcal club tastings with participating brands to increase your traffic and. Connect with like-minded brands and wine enthusiasts who value sustainability.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:03:21]&lt;/span&gt; Until next time, this is sustainable. Winegrowing with the vineyard team.&lt;/p&gt; &lt;p class="MsoNormal"&gt; &lt;/p&gt; &lt;p class="MsoNormal"&gt;Nearly perfect transcript by Descript.&lt;/p&gt; &lt;p class="MsoNormal"&gt; &lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;em style= "mso-bidi-font-style: normal;"&gt;&lt;span style= "font-size: 9.0pt; line-height: 107%;"&gt;Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/pecan-pie/happy-holiday-swing&lt;/span&gt;&lt;/em&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;em style= "mso-bidi-font-style: normal;"&gt;&lt;span style= "font-size: 9.0pt; line-height: 107%;"&gt;License code: QEFYRHVU5DRTFHPW&lt;/span&gt;&lt;/em&gt;&lt;/p&gt; &lt;h1&gt;Resources:&lt;/h1&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;*** Tell Your Sustainable Story Online Course ***&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu"&gt;&lt;span style= "mso-bidi-font-weight: bold;"&gt;Apply for SIP Certified Wine&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/info-hub/details/join-resip-2025/"&gt;Join ReSIProcal February 2025&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/mailing-list/"&gt;Marketing Tips eNewsletter&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Print&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Electronic&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/tips-for-greener-holiday-gatherings/"&gt; Tips for Greener Holiday Gatherings&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"&gt; What's your Sustainable Story?&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;Vineyard Team Programs:&lt;/h2&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form"&gt;Juan Nevarez Memorial Scholarship&lt;/a&gt; &lt;span class="MsoHyperlink"&gt;- Donate&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/get-certified/self-assessment/"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; SIP Certified – Show your care for the people and planet&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sustainableagexpo.org/"&gt;&lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Ag Expo – The premiere winegrowing event of the year&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"&gt; &lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Vineyard Team – Become a Member&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

[00:00:00] While, the year is nearing its end. There's still a lot of actibity and work ahead with the holidays. This marketing tip. We'll give you ideas for a greener holiday season. Use them in the tasting. Room. And at home. Welcome to Marketing...

254: Tips for Greener Holiday Gatherings | Marketing Tip Monday

[00:00:00] Beth Vukmanic: Have you ever. Wondered do third-party certifications matter to consumers? [00:00:05] Welcome to marketing tip Monday with SIP Certified. We know that consumers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science. And research for the wine industry, these twice monthly micro podcasts. will help you share your dedication to sustainable winegrowing. [00:00:24] If you've wondered about third-party. Certifications. You're not alone. This question has. I also crossed the university of Portland's Sam Holloway's mind. In this week's marketing tip learn about Holloway's qualitative. Research findings. And what they mean for your sustainable wine brand. [00:00:40] Holloway was interested in learning. How supply chain certifications are perceived by consumers. Impact purchasing decisions. And impact brand loyalty. In interviews and focus group discussions, his participants revealed that they were more likely to trust products bearing. Recognized certifications. [00:01:00] They viewed certified products as offering a higher value. And they were more willing to pay a premium for certified products. After coding and analyzing participant transcripts Holloway notes, that certifications quote. Enhanced brand loyalty by aligning with consumers ethical values. And beliefs. End quote. [00:01:20] While, certified products were associated with increased. Brand loyalty. Holloway's participants noted that lack of transparency could lead to skepticism. And diminished trust in brands with. Certifications. But there's an easy solution. transparency and clear communication remedy these issues before they arise. [00:01:39] Holloway's participants also emphasized stringent standards and third party verification as important factors. That enhanced their trust. [00:01:48] By sharing your story, you can connect with your guests over shared values. And spread awareness of sustainable wine operations like yours, that work. To protect the people and the planet. [00:01:58] And if your SIP Certified. You can add the SIP Certified logo to your wine labels for any wine made with at least 85% SIP. Certified fruit, whether that's estate or purchased. Check out the links in the show notes. To get your wine certified today. [00:02:13] Until next time, this is sustainable. Winegrowing with the vineyard team.   Nearly perfect transcript by Descript. Resources: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story">*** Tell Your Sustainable Story Online Course ***</a></li> <li class="MsoNormal"><a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu">Apply for SIP Certified Wine</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/info-hub/details/join-resip-2025/">Join ReSIProcal February 2025</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/mailing-list/">Marketing Tips eNewsletter</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener">Sustainable Story | Print</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener">Sustainable Story | Electronic</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"> What's your Sustainable Story?</a></li> </ul> Vineyard Team Programs: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form">Juan Nevarez Memorial Scholarship</a> - Donate</li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/get-certified/self-assessment/"> SIP Certified – Show your care for the people and planet </a></li> <li class="MsoNormal"><a href= "https://www.sustainableagexpo.org/"> Sustainable Ag Expo – The premiere winegrowing event of the year</a></li> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"> Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace</a></li> <li class="MsoNormal"><a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"> Vineyard Team – Become a Member</a></li> </ul>

<description>&lt;p class="MsoNormal"&gt;[00:00:00] &lt;strong&gt;Beth Vukmanic:&lt;/strong&gt; Have you ever. Wondered do third-party certifications matter to consumers?&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:05] Welcome to marketing tip Monday with SIP Certified. We know that consumers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science. And research for the wine industry, these twice monthly micro podcasts. will help you share your dedication to sustainable winegrowing.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:24] If you've wondered about third-party. Certifications. You're not alone. This question has. I also crossed the university of Portland's Sam Holloway's mind. In this week's marketing tip learn about Holloway's qualitative. Research findings. And what they mean for your sustainable wine brand.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:40] Holloway was interested in learning. How supply chain certifications are perceived by consumers. Impact purchasing decisions. And impact brand loyalty. In interviews and focus group discussions, his participants revealed that they were more likely to trust products bearing. Recognized certifications.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:00] They viewed certified products as offering a higher value. And they were more willing to pay a premium for certified products. After coding and analyzing participant transcripts Holloway notes, that certifications quote. Enhanced brand loyalty by aligning with consumers ethical values. And beliefs. End quote.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:20] While, certified products were associated with increased. Brand loyalty. Holloway's participants noted that lack of transparency could lead to skepticism. And diminished trust in brands with. Certifications. But there's an easy solution. transparency and clear communication remedy these issues before they arise.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:39] Holloway's participants also emphasized stringent standards and third party verification as important factors. That enhanced their trust.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:48] By sharing your story, you can connect with your guests over shared values. And spread awareness of sustainable wine operations like yours, that work. To protect the people and the planet.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:58] And if your SIP Certified. You can add the SIP Certified logo to your wine labels for any wine made with at least 85% SIP. Certified fruit, whether that's estate or purchased. Check out the links in the show notes. To get your wine certified today.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:13] Until next time, this is sustainable. Winegrowing with the vineyard team.&lt;/p&gt; &lt;p class="MsoNormal"&gt; &lt;/p&gt; &lt;p class="MsoNormal"&gt;Nearly perfect transcript by Descript.&lt;/p&gt; &lt;h1&gt;Resources:&lt;/h1&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;*** Tell Your Sustainable Story Online Course ***&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu"&gt;&lt;span style= "mso-bidi-font-weight: bold;"&gt;Apply for SIP Certified Wine&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/info-hub/details/join-resip-2025/"&gt;Join ReSIProcal February 2025&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/mailing-list/"&gt;Marketing Tips eNewsletter&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Print&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Electronic&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"&gt; What's your Sustainable Story?&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;Vineyard Team Programs:&lt;/h2&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form"&gt;Juan Nevarez Memorial Scholarship&lt;/a&gt; &lt;span class="MsoHyperlink"&gt;- Donate&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/get-certified/self-assessment/"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; SIP Certified – Show your care for the people and planet&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sustainableagexpo.org/"&gt;&lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Ag Expo – The premiere winegrowing event of the year&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"&gt; &lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Vineyard Team – Become a Member&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

[00:00:00] Beth Vukmanic: Have you ever. Wondered do third-party certifications matter to consumers? [00:00:05] Welcome to marketing tip Monday with SIP Certified. We know that consumers are looking for wines labeled as sustainable. While our longer...

252: Third-Party Certification – Who Gives a SIP | Marketing Tip Monday

[00:00:00] Beth Vukmanic: We. Often talk about sustainability in the vineyard, but that doesn't account for the whole picture. An important theme of sustainable wine production is the ability. To elevate the practices as a whole, from block to bottle. [00:00:12] Welcome to marketing tip Monday with sip certified. We know. That customers are looking for wines labeled as sustainable. While our longer. , form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts. We'll help you share your dedication. to sustainable wine growing. [00:00:30] After months of careful cultivation in the vineyard. The grapes still have a lengthy journey ahead. It's no secret that the. The journey takes place in the winery, but what exactly does it take for [00:00:40] in this week's marketing tip. She shares four ways. Ways. That you. Can approve the sustainability at your winery. [00:00:47] Number one is to sanitize smarter. Safe cleaning and sanitation practices are essential in wine-making, . But the financial. And environmental impact of sanitation products can add up and lead. A sustainably minded business to look for better solutions. [00:01:03] Cambria periodically runs trials and explores. Floors alternative products to see if they can sanitize in a more eco. Eco-friendly way. [00:01:10] When testing paracidic. , acid. Abbreviated PAA an organic. Peroxide based sanitation, liquid, commonly used in food and beverage industries and health care facilities. Cambria's, his team had two questions. One, could they lower their solutions, concentration and maintain effectiveness. And two could they reuse a batch of the PAA solution more than once. [00:01:34] To answer the first question, they mixed up a range. Of PAA concentrations and got to sanitizing. When. They used ATP swabs to test the bacteria and yeast on. They're sanitized areas. They found that they could use less of the product. Product to get the same results. [00:01:50] The answer to their second question was also a yes, they found. And that they could use. Certain PAA concentrations up to three. Times with a hundred percent effectiveness. Samantha says. Says, researching and trying different products can lead to a cost. Cost benefit and possible switch to a more effective, less impactful. Product. [00:02:10] G Help them reduce. Both product and water while still maintaining a safe sanitation. Practice. [00:02:17] Tip number two is to recycle your lab. Plus. Plastics plastic is one of the hardest materials to dispose of. In an environmentally responsible way. Wineries know this well, because. Because commonly used lab plastics, can't be recycled in the normal stream. [00:02:32] Cambria works with Polycarbin, a platform. For recycling and . remanufacturing lab plastics Polycarbin takes used. Scientific plastics and re manufacturers them into more tubes. Pipette boxes and pipette tips. Their system creates. A closed loop, supply chain. That ensures that Cambria's has plastics don't end up in the landfill. [00:02:56] To make the deal even sweeter, Polycarbin tracking software. sends Cambria, a monthly report on the impact of the recycling practices. [00:03:05] In March of 2024. They recycled 24 kilograms of plastic reduced 144 kilograms of CO2 emissions and preserved 220 cubic meters of water. And that's only for one month. [00:03:18] But Cambria doesn't stop at recycling. Their lab supplies. They also work with TerraCycle, a recycling company that collects. And recycles materials that are not generally accepted in the traditional recycle. Recycling system. [00:03:32] For example. Example TerraCycle sends Cambria boxes for disposable coveralls. safety glasses and ear protection so that they can be sorted. Cleaned and sent it to third party partners to be produced into. Into usable forms. [00:03:46] Tip. Number three conduct, yearly audits. [00:03:50] While, responsible waste management is the goal. For any sustainably minded business, Samantha notes, you don't know how to improve if you don't know where you're starting from. Annual waste. Audits help. Cambria . Analyze their waste. And how it's being disposed. Samantha tells us they collect. They're trash and recycling separated out and see if things are being disposed. Of correctly and assess if staff training is needed. Keeping stock. Of the type and quantity of waste and where it's going is key to. Making decisions that have less impact on the environment. In fact. This is exactly how they transitioned to recycling their lab plastics. [00:04:27] Samantha tells us . While they're lightweight. There's a lot of it. We looked into how we could improve this and ended up finding. The plastics, recycling options. [00:04:37] And tip number four is to get involved. Jackson family wines. Cambria's has parent company take sustainability. To the next level with their program rooted for good a roadmap. Map to 2030. It's a 10-year sustainability and climate. Action plan that outlines the goals and initiatives designed to. Lead climate solutions. Create a positive social impact. And support the Jackson family's long-term vision for a sustainable. , future. [00:05:03] Part of. Their plan centers around social responsibility and their employees. Play a significant role through volunteerism. Every employee gets. To paid. Facility. Volunteer days per year. To head out and do good as a group. Plus one to two paid personal. , volunteer days to find other opportunities that align with their values. [00:05:24] They help their communities by volunteering for local events. Cleaning up trash at beaches and historical sites and much more. [00:05:31] Their staff have volunteered over 6,000. hours. That's the equivalent of one person working nearly three. Years of 40 hour work weeks. [00:05:40] With the business behind the team and supporting their. Community. It's no surprise that everyone really enjoys. . Community service days. [00:05:46] Let us know how you have made your winery more sustainable. [00:05:50] Listen up sip certified members offer your club members. . The chance to experience yours and other SIP certified brands in February. 2025. ReSIProcal February is an annual month. , long event that offers tasting rooms, the opportunity to increase their traffic. And connect with like-minded wine enthusiasts who value sustainability. . We're enrolling participants now just go to sipcertified.org/join-resip-2025 to. Get signed up. You can also find that link in the show notes. [00:06:23] Until next time. Time. This is sustainable wine growing with the vineyard team.   Nearly perfect transcript by Descript. Resources: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story">*** Tell Your Sustainable Story Online Course ***</a></li> <li class="MsoNormal"><a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu">Apply for SIP Certified Wine</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/info-hub/details/join-resip-2025/">Join ReSIProcal February 2025</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/mailing-list/">Marketing Tips eNewsletter</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener">Sustainable Story | Print</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener">Sustainable Story | Electronic</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"> What's your Sustainable Story?</a></li> </ul> Vineyard Team Programs: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form">Juan Nevarez Memorial Scholarship</a> - Donate</li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/get-certified/self-assessment/"> SIP Certified – Show your care for the people and planet </a></li> <li class="MsoNormal"><a href= "https://www.sustainableagexpo.org/"> Sustainable Ag Expo – The premiere winegrowing event of the year</a></li> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"> Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace</a></li> <li class="MsoNormal"><a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"> Vineyard Team – Become a Member</a></li> </ul>

<description>&lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:00:00]&lt;/span&gt; &lt;strong&gt;&lt;span style="color: #72b372;"&gt;Beth Vukmanic:&lt;/span&gt;&lt;/strong&gt; We. Often talk about sustainability in the vineyard, but that doesn't account for the whole picture. An important theme of sustainable wine production is the ability. To elevate the practices as a whole, from block to bottle.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:00:12]&lt;/span&gt; Welcome to marketing tip Monday with sip certified. We know. That customers are looking for wines labeled as sustainable. While our longer. , form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts. We'll help you share your dedication. to sustainable wine growing.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:00:30]&lt;/span&gt; After months of careful cultivation in the vineyard. The grapes still have a lengthy journey ahead. It's no secret that the. The journey takes place in the winery, but what exactly does it take for&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:00:40]&lt;/span&gt; in this week's marketing tip. She shares four ways. Ways. That you. Can approve the sustainability at your winery.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:00:47]&lt;/span&gt; Number one is to sanitize smarter. Safe cleaning and sanitation practices are essential in wine-making, . But the financial. And environmental impact of sanitation products can add up and lead. A sustainably minded business to look for better solutions.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:01:03]&lt;/span&gt; Cambria periodically runs trials and explores. Floors alternative products to see if they can sanitize in a more eco. Eco-friendly way.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:01:10]&lt;/span&gt; When testing paracidic. , acid. Abbreviated PAA an organic. Peroxide based sanitation, liquid, commonly used in food and beverage industries and health care facilities. Cambria's, his team had two questions. One, could they lower their solutions, concentration and maintain effectiveness. And two could they reuse a batch of the PAA solution more than once.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:01:34]&lt;/span&gt; To answer the first question, they mixed up a range. Of PAA concentrations and got to sanitizing. When. They used ATP swabs to test the bacteria and yeast on. They're sanitized areas. They found that they could use less of the product. Product to get the same results.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:01:50]&lt;/span&gt; The answer to their second question was also a yes, they found. And that they could use. Certain PAA concentrations up to three. Times with a hundred percent effectiveness. Samantha says. Says, researching and trying different products can lead to a cost. Cost benefit and possible switch to a more effective, less impactful. Product.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:02:10]&lt;/span&gt; G Help them reduce. Both product and water while still maintaining a safe sanitation. Practice.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:02:17]&lt;/span&gt; Tip number two is to recycle your lab. Plus. Plastics plastic is one of the hardest materials to dispose of. In an environmentally responsible way. Wineries know this well, because. Because commonly used lab plastics, can't be recycled in the normal stream.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:02:32]&lt;/span&gt; Cambria works with Polycarbin, a platform. For recycling and . remanufacturing lab plastics Polycarbin takes used. Scientific plastics and re manufacturers them into more tubes. Pipette boxes and pipette tips. Their system creates. A closed loop, supply chain. That ensures that Cambria's has plastics don't end up in the landfill.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:02:56]&lt;/span&gt; To make the deal even sweeter, Polycarbin tracking software. sends Cambria, a monthly report on the impact of the recycling practices.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:03:05]&lt;/span&gt; In March of 2024. They recycled 24 kilograms of plastic reduced 144 kilograms of CO2 emissions and preserved 220 cubic meters of water. And that's only for one month.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:03:18]&lt;/span&gt; But Cambria doesn't stop at recycling. Their lab supplies. They also work with TerraCycle, a recycling company that collects. And recycles materials that are not generally accepted in the traditional recycle. Recycling system.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:03:32]&lt;/span&gt; For example. Example TerraCycle sends Cambria boxes for disposable coveralls. safety glasses and ear protection so that they can be sorted. Cleaned and sent it to third party partners to be produced into. Into usable forms.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:03:46]&lt;/span&gt; Tip. Number three conduct, yearly audits.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:03:50]&lt;/span&gt; While, responsible waste management is the goal. For any sustainably minded business, Samantha notes, you don't know how to improve if you don't know where you're starting from. Annual waste. Audits help. Cambria . Analyze their waste. And how it's being disposed. Samantha tells us they collect. They're trash and recycling separated out and see if things are being disposed. Of correctly and assess if staff training is needed. Keeping stock. Of the type and quantity of waste and where it's going is key to. Making decisions that have less impact on the environment. In fact. This is exactly how they transitioned to recycling their lab plastics.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:04:27]&lt;/span&gt; Samantha tells us . While they're lightweight. There's a lot of it. We looked into how we could improve this and ended up finding. The plastics, recycling options.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:04:37]&lt;/span&gt; And tip number four is to get involved. Jackson family wines. Cambria's has parent company take sustainability. To the next level with their program rooted for good a roadmap. Map to 2030. It's a 10-year sustainability and climate. Action plan that outlines the goals and initiatives designed to. Lead climate solutions. Create a positive social impact. And support the Jackson family's long-term vision for a sustainable. , future.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:05:03]&lt;/span&gt; Part of. Their plan centers around social responsibility and their employees. Play a significant role through volunteerism. Every employee gets. To paid. Facility. Volunteer days per year. To head out and do good as a group. Plus one to two paid personal. , volunteer days to find other opportunities that align with their values.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:05:24]&lt;/span&gt; They help their communities by volunteering for local events. Cleaning up trash at beaches and historical sites and much more.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:05:31]&lt;/span&gt; Their staff have volunteered over 6,000. hours. That's the equivalent of one person working nearly three. Years of 40 hour work weeks.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:05:40]&lt;/span&gt; With the business behind the team and supporting their. Community. It's no surprise that everyone really enjoys. . Community service days.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:05:46]&lt;/span&gt; Let us know how you have made your winery more sustainable.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:05:50]&lt;/span&gt; Listen up sip certified members offer your club members. . The chance to experience yours and other SIP certified brands in February. 2025. ReSIProcal February is an annual month. , long event that offers tasting rooms, the opportunity to increase their traffic. And connect with like-minded wine enthusiasts who value sustainability. . We're enrolling participants now just go to sipcertified.org/join-resip-2025 to. Get signed up. You can also find that link in the show notes.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:06:23]&lt;/span&gt; Until next time. Time. This is sustainable wine growing with the vineyard team.&lt;/p&gt; &lt;p class="MsoNormal"&gt; &lt;/p&gt; &lt;p class="MsoNormal"&gt;Nearly perfect transcript by Descript.&lt;/p&gt; &lt;h1&gt;Resources:&lt;/h1&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;*** Tell Your Sustainable Story Online Course ***&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu"&gt;&lt;span style= "mso-bidi-font-weight: bold;"&gt;Apply for SIP Certified Wine&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/info-hub/details/join-resip-2025/"&gt;Join ReSIProcal February 2025&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/mailing-list/"&gt;Marketing Tips eNewsletter&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Print&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Electronic&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"&gt; What's your Sustainable Story?&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;Vineyard Team Programs:&lt;/h2&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form"&gt;Juan Nevarez Memorial Scholarship&lt;/a&gt; &lt;span class="MsoHyperlink"&gt;- Donate&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/get-certified/self-assessment/"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; SIP Certified – Show your care for the people and planet&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sustainableagexpo.org/"&gt;&lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Ag Expo – The premiere winegrowing event of the year&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"&gt; &lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Vineyard Team – Become a Member&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

[00:00:00] Beth Vukmanic: We. Often talk about sustainability in the vineyard, but that doesn't account for the whole picture. An important theme of sustainable wine production is the ability. To elevate the practices as a whole, from block to bottle....

250: 4 Tips for a More Sustainable Winery | Marketing Tip Monday

[00:00:00] As a member of a sustainably minded ag business, you have the potential to shape the way people view our food system. [00:00:07] Welcome to marketing tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry. These twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing. [00:00:27] There is a dramatic difference between how consumers and producers understand sustainability. While, both groups have positive perceptions of sustainable agriculture. The general public has a much more limited understanding of it and even ranked sustainability as one of their top four least understood terms. [00:00:48] Fostering a shared understanding from farm to table is key to turning sustainability into the norm. With that comes a healthier future for people and the planet. Part of the problem is that farmers themselves often don't have the time. Or the platform to communicate directly with consumers. But an educated and informed hospitality and sales team that's you can bridge the gap. And an easy way to start is by educating your team on what it means to be a sustainably minded business. [00:01:19] Tolosa winery in the Edna valley of San Luis Obispo, California created a unique way to both teach their team about sustainability and involve them in their efforts. This week's marketing tip tells their story. [00:01:33] With Tolosa is three PS groups. Employees were given the opportunity to experience sustainability firsthand. [00:01:40] Each person could join a group that focused on one of the three pillars of sustainability people, planet and prosperity. [00:01:47] Each of the groups would take their area of focus and work together to find ways to improve the businesses practices. [00:01:53] First off the people group. [00:01:55] This group focused on encouraging staff. Engagement safety communication and more. They looked into wage scales to ensure the staff was receiving fair pay And analyzed and improved safety procedures. [00:02:08] Second up is the planet group. [00:02:10] This group taught Tolosa's staff, new methods for recycling and composting, both at work and at home. When the company wanted to expand its solar field, the planet group researched soil profiles and growing conditions. On the company's property to identify the area that was least hospitable to vines. So it could be used for the expansion. [00:02:30] And thirdly, the prosperity group, [00:02:32] thanks to this group Tolosa, reduce their water by hundreds of thousands of gallons. Member's designed a water nozzle that eliminated the wineries open hose, water use. In fact, the nozzle is so good. It is now mandatory. Josh baker CEO says on average, this one small change resulted in some 380,000 gallons of water savings annually. [00:02:56] While, participation in the groups is always optional. Employees were enthusiastic to join Josh notes, that the level of staff involvement. Was a bit of a surprise. People chose to take the extra time to be a part of it. [00:03:09] Listen up SIP certified members offer your club members the chance to experience your and other SIP certified brands in February, 2025. ReSIProcal February is an annual month long event that offers tasting rooms. The opportunity to increase their traffic and connect with like-minded wine enthusiasts who value sustainability. We're enrolling participants now just go to sipcertified.org/join-resip-2025. To get signed up. You can also find that link in the show notes. [00:03:43] Until next time, this is sustainable. Winegrowing with the vineyard team.   Nearly perfect transcription by Descript. Resources: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story">*** Tell Your Sustainable Story Online Course ***</a></li> <li class="MsoNormal"><a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu">Apply for SIP Certified Wine</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/info-hub/details/join-resip-2025/">Join ReSIProcal February 2025</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/mailing-list/">Marketing Tips eNewsletter</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener">Sustainable Story | Print</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener">Sustainable Story | Electronic</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"> What's your Sustainable Story?</a></li> </ul> Vineyard Team Programs: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form">Juan Nevarez Memorial Scholarship</a> - Donate</li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/get-certified/self-assessment/"> SIP Certified – Show your care for the people and planet </a></li> <li class="MsoNormal"><a href= "https://www.sustainableagexpo.org/"> Sustainable Ag Expo – The premiere winegrowing event of the year</a></li> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"> Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace</a></li> <li class="MsoNormal"><a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"> Vineyard Team – Become a Member</a></li> </ul>

<description>&lt;p class="MsoNormal"&gt;[00:00:00] As a member of a sustainably minded ag business, you have the potential to shape the way people view our food system.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:07] Welcome to marketing tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry. These twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:27] There is a dramatic difference between how consumers and producers understand sustainability. While, both groups have positive perceptions of sustainable agriculture. The general public has a much more limited understanding of it and even ranked sustainability as one of their top four least understood terms.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:48] Fostering a shared understanding from farm to table is key to turning sustainability into the norm. With that comes a healthier future for people and the planet. Part of the problem is that farmers themselves often don't have the time. Or the platform to communicate directly with consumers. But an educated and informed hospitality and sales team that's you can bridge the gap. And an easy way to start is by educating your team on what it means to be a sustainably minded business.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:19] Tolosa winery in the Edna valley of San Luis Obispo, California created a unique way to both teach their team about sustainability and involve them in their efforts. This week's marketing tip tells their story.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:33] With Tolosa is three PS groups. Employees were given the opportunity to experience sustainability firsthand.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:40] Each person could join a group that focused on one of the three pillars of sustainability people, planet and prosperity.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:47] Each of the groups would take their area of focus and work together to find ways to improve the businesses practices.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:53] First off the people group.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:55] This group focused on encouraging staff. Engagement safety communication and more. They looked into wage scales to ensure the staff was receiving fair pay And analyzed and improved safety procedures.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:08] Second up is the planet group.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:10] This group taught Tolosa's staff, new methods for recycling and composting, both at work and at home. When the company wanted to expand its solar field, the planet group researched soil profiles and growing conditions. On the company's property to identify the area that was least hospitable to vines. So it could be used for the expansion.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:30] And thirdly, the prosperity group,&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:32] thanks to this group Tolosa, reduce their water by hundreds of thousands of gallons. Member's designed a water nozzle that eliminated the wineries open hose, water use. In fact, the nozzle is so good. It is now mandatory. Josh baker CEO says on average, this one small change resulted in some 380,000 gallons of water savings annually.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:56] While, participation in the groups is always optional. Employees were enthusiastic to join Josh notes, that the level of staff involvement. Was a bit of a surprise. People chose to take the extra time to be a part of it.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:09] Listen up SIP certified members offer your club members the chance to experience your and other SIP certified brands in February, 2025. ReSIProcal February is an annual month long event that offers tasting rooms. The opportunity to increase their traffic and connect with like-minded wine enthusiasts who value sustainability. We're enrolling participants now just go to sipcertified.org/join-resip-2025. To get signed up. You can also find that link in the show notes.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:43] Until next time, this is sustainable. Winegrowing with the vineyard team.&lt;/p&gt; &lt;p class="MsoNormal"&gt; &lt;/p&gt; &lt;p class="MsoNormal"&gt;Nearly perfect transcription by Descript.&lt;/p&gt; &lt;h1&gt;Resources:&lt;/h1&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;*** Tell Your Sustainable Story Online Course ***&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu"&gt;&lt;span style= "mso-bidi-font-weight: bold;"&gt;Apply for SIP Certified Wine&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/info-hub/details/join-resip-2025/"&gt;Join ReSIProcal February 2025&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/mailing-list/"&gt;Marketing Tips eNewsletter&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Print&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Electronic&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"&gt; What's your Sustainable Story?&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;Vineyard Team Programs:&lt;/h2&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form"&gt;Juan Nevarez Memorial Scholarship&lt;/a&gt; &lt;span class="MsoHyperlink"&gt;- Donate&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/get-certified/self-assessment/"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; SIP Certified – Show your care for the people and planet&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sustainableagexpo.org/"&gt;&lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Ag Expo – The premiere winegrowing event of the year&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"&gt; &lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Vineyard Team – Become a Member&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

[00:00:00] As a member of a sustainably minded ag business, you have the potential to shape the way people view our food system. [00:00:07] Welcome to marketing tip Monday with SIP Certified. We know that customers are looking for wines labeled as...

248: Advancing Sustainability from the Inside | Marketing Tip Monday

Get the latest science and research for the wine industry with Sustainable Wine Growing. Vineyard Team brings you industry professionals and experts on resource issues and business trends related to sustainable agriculture to help you put sustainability into practice.

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