[00:00:00] Beth Vukmanic: While most consumers say that environmental friendliness plays a significant role in how they make purchasing decisions. Brands, messaging about sustainability only reaches about half of global consumers. Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry. [00:00:24] These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:30] Your sustainable story can be shared across any of your communication channels, including social media, wine club, newsletters, tasting room signage, and so much more. [00:00:39] Are you wondering what to tell your audience about in your next story? From cover crops to owl boxes and water collection, ponds to native landscaping. There are many sustainability topics. right outside of your window. [00:00:51] At ancient peaks winery in Santa margarita, California. There is no shortage of natural. conversation fodder. Their sustainable story highlighting the value of habitat shows creative ways to support the native wildlife that lives around their vineyard. [00:01:07] The Santa margarita ranch. Ava represents just one vineyard. Ancient peaks wineries estate, margarita vineyard. Which is home to an abundance of beloved wildlife. [00:01:17] The team takes great care to respect and facilitate the presence of their winged and furry friends through the preservation of their habitat. [00:01:25] Wildlife corridors are present through and around the vineyard to ensure animals have free and safe passage. Black bears, Bobcats, mountain lions, wild pigs turkeys, deer, and bald Eagles are among the many creatures. That you'll find. [00:01:39] There's also aquatic life at the ranch. The team protects Creek setbacks and implements filter strips between the vineyard and waterways to keep the water healthy. With all of this life on the property, not all of it is beneficial to the health of the vineyard crop. To help keep pests at bay, the ranch attracts natural predators with bat boxes, Al boxes, and wrapped her purchase. They even invite a herd of goats to feast on their vegetation, acting as low impact herbicide alternative. [00:02:05] They're affiliated margarita adventures is dedicated to nature and wildlife appreciation and education. [00:02:11] The ranches natural list. Jackleen. [00:02:14] offers a variety of guided wildlife tours. For guests, including nature, adventure tours, Eagle tours, forging tours, and photograph tours. [00:02:24] Think about the habitat around your vineyard. [00:02:27] How will you highlight preserving nature at your property? [00:02:30] If you want more inspiration to help share your sustainable story, make sure you check out our newly updated online course. We've spent over 40 hours writing new sustainable stories for finding our training module and recording and editing video content. [00:02:45] This simple yet powerful free tool will help you tell your own personal sustainable message. To get started. Just go to the show notes. Click on the title. Tell your sustainable story to sign up and start writing yours today. Until next time, this is sustainable winegrowing with the vineyard team. Resources: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story">*** Tell Your Sustainable Story Online Course ***</a></li> <li class="MsoNormal"><a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu">Apply for SIP Certified Wine</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/mailing-list/">Marketing Tips eNewsletter</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener">Sustainable Story | Print</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener">Sustainable Story | Electronic</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"> What's your Sustainable Story?</a></li> </ul> Vineyard Team Programs: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form">Juan Nevarez Memorial Scholarship</a> - Donate</li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/get-certified/self-assessment/"> SIP Certified – Show your care for the people and planet </a></li> <li class="MsoNormal"><a href= "https://www.sustainableagexpo.org/"> Sustainable Ag Expo – The premiere winegrowing event of the year</a></li> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"> Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace</a></li> <li class="MsoNormal"><a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"> Vineyard Team – Become a Member</a></li> </ul>

<description>&lt;p class="MsoNormal"&gt;[00:00:00] &lt;strong&gt;Beth Vukmanic:&lt;/strong&gt; While most consumers say that environmental friendliness plays a significant role in how they make purchasing decisions. Brands, messaging about sustainability only reaches about half of global consumers. Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:24] These twice monthly micro podcasts will help you share your dedication to sustainable wine growing.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:30] Your sustainable story can be shared across any of your communication channels, including social media, wine club, newsletters, tasting room signage, and so much more.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:39] Are you wondering what to tell your audience about in your next story? From cover crops to owl boxes and water collection, ponds to native landscaping. There are many sustainability topics. right outside of your window.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:51] At ancient peaks winery in Santa margarita, California. There is no shortage of natural. conversation fodder. Their sustainable story highlighting the value of habitat shows creative ways to support the native wildlife that lives around their vineyard.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:07] The Santa margarita ranch. Ava represents just one vineyard. Ancient peaks wineries estate, margarita vineyard. Which is home to an abundance of beloved wildlife.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:17] The team takes great care to respect and facilitate the presence of their winged and furry friends through the preservation of their habitat.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:25] Wildlife corridors are present through and around the vineyard to ensure animals have free and safe passage. Black bears, Bobcats, mountain lions, wild pigs turkeys, deer, and bald Eagles are among the many creatures. That you'll find.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:39] There's also aquatic life at the ranch. The team protects Creek setbacks and implements filter strips between the vineyard and waterways to keep the water healthy. With all of this life on the property, not all of it is beneficial to the health of the vineyard crop. To help keep pests at bay, the ranch attracts natural predators with bat boxes, Al boxes, and wrapped her purchase. They even invite a herd of goats to feast on their vegetation, acting as low impact herbicide alternative.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:05] They're affiliated margarita adventures is dedicated to nature and wildlife appreciation and education.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:11] The ranches natural list. Jackleen.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:14] offers a variety of guided wildlife tours. For guests, including nature, adventure tours, Eagle tours, forging tours, and photograph tours.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:24] Think about the habitat around your vineyard.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:27] How will you highlight preserving nature at your property?&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:30] If you want more inspiration to help share your sustainable story, make sure you check out our newly updated online course. We've spent over 40 hours writing new sustainable stories for finding our training module and recording and editing video content.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:45] This simple yet powerful free tool will help you tell your own personal sustainable message. To get started. Just go to the show notes. Click on the title. Tell your sustainable story to sign up and start writing yours today. Until next time, this is sustainable winegrowing with the vineyard team.&lt;/p&gt; &lt;h1&gt;Resources:&lt;/h1&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;*** Tell Your Sustainable Story Online Course ***&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu"&gt;&lt;span style= "mso-bidi-font-weight: bold;"&gt;Apply for SIP Certified Wine&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/mailing-list/"&gt;Marketing Tips eNewsletter&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Print&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Electronic&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"&gt; What's your Sustainable Story?&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;Vineyard Team Programs:&lt;/h2&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form"&gt;Juan Nevarez Memorial Scholarship&lt;/a&gt; &lt;span class="MsoHyperlink"&gt;- Donate&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/get-certified/self-assessment/"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; SIP Certified – Show your care for the people and planet&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sustainableagexpo.org/"&gt;&lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Ag Expo – The premiere winegrowing event of the year&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"&gt; &lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Vineyard Team – Become a Member&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

[00:00:00] Beth Vukmanic: While most consumers say that environmental friendliness plays a significant role in how they make purchasing decisions. Brands, messaging about sustainability only reaches about half of global consumers. Welcome to marketing...

244: Highlight Your Habitat | Ancient Peaks' Sustainable Story | Marketing Tip Monday

[00:00:00] Beth Vukmanic: For your wine club members. Is there anything more exciting than delivery day? Unboxing the latest assortment, stir sweet memories of their last visit to the winery and welcomes them to once again, connect with your community. [00:00:13] Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable. While, our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable. Winegrowing. [00:00:32] Your wine club newsletter prepares your customer for the delights ahead, but does it invite them to relish in the social and environmental virtues of their loyalty? [00:00:42] Next time you send out a newsletter, include a sustainability tidbit. So your brands enthusiasts know that they're sipping sustainably. [00:00:50] You can start by including a brief description of the sustainable practices at your property. For SIP certified brands, we talk about the seven values. Which includes social responsibility, wiper management, safe, pest management. Energy efficiency, habitat business, and always evolving. [00:01:08] A great way to help your customers really see what you're doing to be sustainable is to share your sustainable story. [00:01:15] You can talk about attracting barn owls and releasing beneficial insects to help manage pests naturally. [00:01:22] You can share pictures of the native plants in your cover crop and explain how they benefit pollinators and help improve soil health. [00:01:28] Or you could talk about how you treat winery, process water. So that it can be reused to irrigate the landscape or the vineyard. [00:01:36] Your customers will love learning how your brand conserves and protects natural resources. Tell Your Sustainable Story [00:01:42] If you need more ideas, make sure you check out our newly updated course. We spent over 40 hours writing new sustainable stories, refining our training module and recording and editing video content to bring you an updated online course. [00:01:58] The simple yet powerful free tool will help you tell your own personal sustainable message. Go to the show notes, click on the title. Tell your sustainable story to sign up and start writing yours today.  Until next time, this is <a href= "https://www.vineyardteam.org/podcast/">Sustainable Winegrowing</a> with the Vineyard Team. Resources: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story">*** Tell Your Sustainable Story Online Course ***</a></li> <li class="MsoNormal"><a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu">Apply for SIP Certified Wine</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/mailing-list/">Marketing Tips eNewsletter</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener">Sustainable Story | Print</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener">Sustainable Story | Electronic</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"> What's your Sustainable Story?</a></li> </ul> Vineyard Team Programs: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form">Juan Nevarez Memorial Scholarship</a> - Donate</li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/get-certified/self-assessment/"> SIP Certified – Show your care for the people and planet </a></li> <li class="MsoNormal"><a href= "https://www.sustainableagexpo.org/"> Sustainable Ag Expo – The premiere winegrowing event of the year</a></li> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"> Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace</a></li> <li class="MsoNormal"><a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"> Vineyard Team – Become a Member</a></li> </ul>

<description>&lt;p class="MsoNormal"&gt;[00:00:00] &lt;strong&gt;Beth Vukmanic:&lt;/strong&gt; For your wine club members. Is there anything more exciting than delivery day? Unboxing the latest assortment, stir sweet memories of their last visit to the winery and welcomes them to once again, connect with your community.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:13] Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable. While, our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable. Winegrowing.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:32] Your wine club newsletter prepares your customer for the delights ahead, but does it invite them to relish in the social and environmental virtues of their loyalty?&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:42] Next time you send out a newsletter, include a sustainability tidbit. So your brands enthusiasts know that they're sipping sustainably.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:50] You can start by including a brief description of the sustainable practices at your property. For SIP certified brands, we talk about the seven values. Which includes social responsibility, wiper management, safe, pest management. Energy efficiency, habitat business, and always evolving.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:08] A great way to help your customers really see what you're doing to be sustainable is to share your sustainable story.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:15] You can talk about attracting barn owls and releasing beneficial insects to help manage pests naturally.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:22] You can share pictures of the native plants in your cover crop and explain how they benefit pollinators and help improve soil health.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:28] Or you could talk about how you treat winery, process water. So that it can be reused to irrigate the landscape or the vineyard.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:36] Your customers will love learning how your brand conserves and protects natural resources.&lt;/p&gt; &lt;h1&gt;Tell Your Sustainable Story&lt;/h1&gt; &lt;p class="MsoNormal"&gt;[00:01:42] If you need more ideas, make sure you check out our newly updated course. We spent over 40 hours writing new sustainable stories, refining our training module and recording and editing video content to bring you an updated online course.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:58] The simple yet powerful free tool will help you tell your own personal sustainable message. Go to the show notes, click on the title. Tell your sustainable story to sign up and start writing yours today. &lt;/p&gt; &lt;p class="MsoNormal"&gt;Until next time, this is &lt;a href= "https://www.vineyardteam.org/podcast/"&gt;Sustainable Winegrowing&lt;/a&gt; with the Vineyard Team.&lt;/p&gt; &lt;h1&gt;Resources:&lt;/h1&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;*** Tell Your Sustainable Story Online Course ***&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu"&gt;&lt;span style= "mso-bidi-font-weight: bold;"&gt;Apply for SIP Certified Wine&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/mailing-list/"&gt;Marketing Tips eNewsletter&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Print&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Electronic&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"&gt; What's your Sustainable Story?&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;Vineyard Team Programs:&lt;/h2&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form"&gt;Juan Nevarez Memorial Scholarship&lt;/a&gt; &lt;span class="MsoHyperlink"&gt;- Donate&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/get-certified/self-assessment/"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; SIP Certified – Show your care for the people and planet&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sustainableagexpo.org/"&gt;&lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Ag Expo – The premiere winegrowing event of the year&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"&gt; &lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Vineyard Team – Become a Member&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

[00:00:00] Beth Vukmanic: For your wine club members. Is there anything more exciting than delivery day? Unboxing the latest assortment, stir sweet memories of their last visit to the winery and welcomes them to once again, connect with your...

242: How to Talk SIP With Your Wine Club | Marketing Tip Monday

[00:00:00] Customer sense of urgency around climate change is rising. In fact, 78% of global consumers feel that environmental sustainability is important. [00:00:10] Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable while our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:29] Customers like the idea of being sustainable and want to live more sustainable lives. While, many brands and retailers today are making eco-friendly claims. Some chalk up to little more than greenwashing. A marketing ploy designed to make products seem more sustainable than they are. Because of this consumers can feel that they can't always trust green claims. [00:00:50] It is more important than ever for sustainable brands like you to share your sustainable story in a meaningful and authentic way. [00:00:58] In this week's marketing tip. We share a great example. With Niner wine estates, sustainable story on the value of energy efficiency. [00:01:06] Electricity use in the winery accounts for a large proportion of the end products, energy demand. From keeping buildings and tanks at proper temperatures to powering equipment and lighting energy use in the winery adds up quickly. Anticipating increasing energy demand and cost. Niner wine estates built its winery into a hillside. Because of this, the ground level on one side of the building is a couple of stories higher. Then the ground level on the other side. This wasn't a flaw in the design, rather, a strategy to allow for a gravity flow winemaking system. are brought into the facility at the top level, instead of being transferred by machines, the grapes move with gravity down the tiers of the building through each stage of the winemaking process. [00:01:51] Another other energy efficient benefit of the hillside is that the earth surrounding the building works as a natural insulator, reducing the need for a cooling system to keep the facility at optimal temperatures. is another element that Niner wine estates utilizes large windows in the production facility and tasting rooms allow sunlight to fill these buildings during the day. When they do need electricity. The grid is not their primary source. Since 2015, the majority of their tasting room restaurant. Wineries and Wells have been powered by the sun. There are two banks of high efficient solar panels on the property. One at the top of their winery building and the other on the ground next to their tasting room. [00:02:33] Additional solar panels can be found in the parking lot, but they aren't used to power business operations. [00:02:39] solar banks are on top of EVs charging stations, welcoming staff and guests to plug in while they enjoy their time at nine or wine estates. [00:02:47] Together. All of these components have a significant impact on Niner wine estates, energy efficiency. them to symbols of sustainability, achievement, sip certified and lead a certified level. Silver. Make sure you check out the show notes. For the link called stacking energy savings, sustainable story at Niner wine estates to see pictures of their energy efficient facility. [00:03:13] here to help you tell your customers how your brand protects natural and human resources with the sustainable story program. This simple, yet powerful free tool helps you tell your own personal and it just got better. With the upgraded online course, go to the show notes, click the link titled tell your sustainable story. To sign up and start writing yours today. [00:03:35] Until next time, this is sustainable. Winegrowing with the vineyard team. Tell Your Sustainable Story We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.  Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!       Until next time, this is <a href= "https://www.vineyardteam.org/podcast/">Sustainable Winegrowing</a> with the Vineyard Team. Resources: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story">*** Tell Your Sustainable Story Online Course ***</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/stacking-energy-savings-sustainable-story-niner-wine-estates/"> 240: Stacking Energy Savings | Sustainable Story: Niner Wine Estates</a></li> <li class="MsoNormal"><a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu">Apply for SIP Certified Wine</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/mailing-list/">Marketing Tips eNewsletter</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener">Sustainable Story | Print</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener">Sustainable Story | Electronic</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"> What's your Sustainable Story?</a></li> </ul> Vineyard Team Programs: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form">Juan Nevarez Memorial Scholarship</a> - Donate</li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/get-certified/self-assessment/"> SIP Certified – Show your care for the people and planet </a></li> <li class="MsoNormal"><a href= "https://www.sustainableagexpo.org/"> Sustainable Ag Expo – The premiere winegrowing event of the year</a></li> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"> Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace</a></li> <li class="MsoNormal"><a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"> Vineyard Team – Become a Member</a></li> </ul>

<description>&lt;p class="MsoNormal"&gt;[00:00:00] Customer sense of urgency around climate change is rising. In fact, 78% of global consumers feel that environmental sustainability is important.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:10] Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable while our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:29] Customers like the idea of being sustainable and want to live more sustainable lives. While, many brands and retailers today are making eco-friendly claims. Some chalk up to little more than greenwashing. A marketing ploy designed to make products seem more sustainable than they are. Because of this consumers can feel that they can't always trust green claims.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:50] It is more important than ever for sustainable brands like you to share your sustainable story in a meaningful and authentic way.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:58] In this week's marketing tip. We share a great example. With Niner wine estates, sustainable story on the value of energy efficiency.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:06] Electricity use in the winery accounts for a large proportion of the end products, energy demand. From keeping buildings and tanks at proper temperatures to powering equipment and lighting energy use in the winery adds up quickly. Anticipating increasing energy demand and cost. Niner wine estates built its winery into a hillside. Because of this, the ground level on one side of the building is a couple of stories higher. Then the ground level on the other side. This wasn't a flaw in the design, rather, a strategy to allow for a gravity flow winemaking system. are brought into the facility at the top level, instead of being transferred by machines, the grapes move with gravity down the tiers of the building through each stage of the winemaking process.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:51] Another other energy efficient benefit of the hillside is that the earth surrounding the building works as a natural insulator, reducing the need for a cooling system to keep the facility at optimal temperatures. is another element that Niner wine estates utilizes large windows in the production facility and tasting rooms allow sunlight to fill these buildings during the day. When they do need electricity. The grid is not their primary source. Since 2015, the majority of their tasting room restaurant. Wineries and Wells have been powered by the sun. There are two banks of high efficient solar panels on the property. One at the top of their winery building and the other on the ground next to their tasting room.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:33] Additional solar panels can be found in the parking lot, but they aren't used to power business operations.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:39] solar banks are on top of EVs charging stations, welcoming staff and guests to plug in while they enjoy their time at nine or wine estates.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:47] Together. All of these components have a significant impact on Niner wine estates, energy efficiency. them to symbols of sustainability, achievement, sip certified and lead a certified level. Silver. Make sure you check out the show notes. For the link called stacking energy savings, sustainable story at Niner wine estates to see pictures of their energy efficient facility.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:13] here to help you tell your customers how your brand protects natural and human resources with the sustainable story program. This simple, yet powerful free tool helps you tell your own personal and it just got better. With the upgraded online course, go to the show notes, click the link titled tell your sustainable story. To sign up and start writing yours today.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:35] Until next time, this is sustainable. Winegrowing with the vineyard team.&lt;/p&gt; &lt;h1&gt;Tell Your Sustainable Story&lt;/h1&gt; &lt;p class="MsoNormal"&gt;We are here to help you tell your customers &lt;em&gt;&lt;span style= "font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"&gt; how&lt;/span&gt;&lt;/em&gt; your brand protects natural and human resources with the Sustainable Story program.&lt;/p&gt; &lt;p class="MsoNormal"&gt;This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.&lt;span style= "mso-spacerun: yes;"&gt; &lt;/span&gt; Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today! &lt;span style= "mso-tab-count: 1;"&gt;     &lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;Until next time, this is &lt;a href= "https://www.vineyardteam.org/podcast/"&gt;Sustainable Winegrowing&lt;/a&gt; with the Vineyard Team.&lt;/p&gt; &lt;h1&gt;Resources:&lt;/h1&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;*** Tell Your Sustainable Story Online Course ***&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/stacking-energy-savings-sustainable-story-niner-wine-estates/"&gt; 240: Stacking Energy Savings | Sustainable Story: Niner Wine Estates&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu"&gt;&lt;span style= "mso-bidi-font-weight: bold;"&gt;Apply for SIP Certified Wine&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/mailing-list/"&gt;Marketing Tips eNewsletter&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Print&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Electronic&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"&gt; What's your Sustainable Story?&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;Vineyard Team Programs:&lt;/h2&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form"&gt;Juan Nevarez Memorial Scholarship&lt;/a&gt; &lt;span class="MsoHyperlink"&gt;- Donate&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/get-certified/self-assessment/"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; SIP Certified – Show your care for the people and planet&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sustainableagexpo.org/"&gt;&lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Ag Expo – The premiere winegrowing event of the year&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"&gt; &lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Vineyard Team – Become a Member&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

[00:00:00] Customer sense of urgency around climate change is rising. In fact, 78% of global consumers feel that environmental sustainability is important. [00:00:10] Welcome to marketing tip Monday with sip certified. We know customers are looking...

240: Stacking Energy Savings at Niner Wine Estates | Marketing Tip Monday

[00:00:00] By acting environmentally and socially responsible today, we get future generations, a healthy place to call home. The actions that you as an individual take, have an impact. [00:00:11] Welcome to marketing tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:29] So you can show your customers that you share their values. [00:00:33] The summer months, bring more staff and guests into tasting rooms across the country. Invite your whole team to join in your brand sustainability efforts. When you practice these five sustainable tasting room habits. Tip one is to conserve. Simple actions like completely shutting off water faucets after use and notifying management of leaks help conserve this limited resource. Turning lights and appliances off when not in use reduces electricity. Consumption. [00:01:02] Although the commercial end use energy sector uses the smallest amount of energy of the four sectors, which include transportation, industrial, residential, and commercial. The majority of the energy used comes from fossil fuels, small efforts in the workplace, reduce reliance on non-renewable energy. Tip two is to recycle responsibly. [00:01:24] We know the importance of recycling, but when heading to the bin with recyclables in hand, it's easy to forget the nuances. Some items can be recycled together, like cardboard paper and some plastics and metal. Glass is, usually recycled separately. And sometimes that's separated by color. It may be tempting to line up a recycle bin with a plastic bag. But it can actually be detrimental to your good efforts. [00:01:48] Plastic bags can clog recycling machinery. Contaminate other recyclable materials and potentially lead to recyclable material ending up at the landfill. Instead, keep those items loose or use a paper or reusable bag to line the can. Your wine bottle corks can also be recycled and turned into many useful items. [00:02:08] Start a collection container and send it off to be repurposed. [00:02:12] Re cork has a map of drop off locations that makes it easy to find a cork recycling partner near you. Consider teaming up with neighboring tasting rooms to send your corks together. Tip three is to reduce and reuse. Upgrade to glass and metal dishes in the break room to cut down. On single use plastics, Sanitize and reuse water bottles for serving water. These small changes can drastically reduce your weekly waste. Tip four is to source locally. Check out local artists and small businesses for crafts, snacks, and knickknacks to offer for sale in your tasting room. This is a great way to introduce your guests to local talent and support your community. And tip five is to bike or carpool to work. [00:02:58] There are several alternative transportation options available today For eco-conscious commuters. Trips can be shared by carpooling or using public transportation to reduce the number of cars on the road. Riding a bike e-bike skateboard or one wheel has The added bonus of getting your blood pumping. [00:03:17] We are here to help you tell. [00:03:19] Your customers, how your brand protects natural and human resources with the sustainable story program. This simple, yet powerful free tool helps you tell your own personal message. And it just got better with the new online course. Go to the notes. Click on the link titled to tell your sustainable story, to sign up and start writing yours today. Until next time, this is sustainable. [00:03:42] Winegrowing with the vineyard team. Tell Your Sustainable Story We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.  Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!       Until next time, this is <a href= "https://www.vineyardteam.org/podcast/">Sustainable Winegrowing</a> with the Vineyard Team. Resources: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story">*** Tell Your Sustainable Story Online Course ***</a></li> <li class="MsoNormal"><a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu">Apply for SIP Certified Wine</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/mailing-list/">Marketing Tips eNewsletter</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener">Sustainable Story | Print</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener">Sustainable Story | Electronic</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"> What's your Sustainable Story?</a></li> </ul> Vineyard Team Programs: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form">Juan Nevarez Memorial Scholarship</a> - Donate</li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/get-certified/self-assessment/"> SIP Certified – Show your care for the people and planet  </a></li> <li class="MsoNormal"><a href= "https://www.sustainableagexpo.org/"> Sustainable Ag Expo – The premiere winegrowing event of the year</a></li> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"> Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace</a></li> <li class="MsoNormal"><a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"> Vineyard Team – Become a Member</a></li> </ul>

<description>&lt;p class="MsoNormal"&gt;[00:00:00] By acting environmentally and socially responsible today, we get future generations, a healthy place to call home. The actions that you as an individual take, have an impact.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:11] Welcome to marketing tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:29] So you can show your customers that you share their values.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:33] The summer months, bring more staff and guests into tasting rooms across the country. Invite your whole team to join in your brand sustainability efforts. When you practice these five sustainable tasting room habits. Tip one is to conserve. Simple actions like completely shutting off water faucets after use and notifying management of leaks help conserve this limited resource. Turning lights and appliances off when not in use reduces electricity. Consumption.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:02] Although the commercial end use energy sector uses the smallest amount of energy of the four sectors, which include transportation, industrial, residential, and commercial. The majority of the energy used comes from fossil fuels, small efforts in the workplace, reduce reliance on non-renewable energy. Tip two is to recycle responsibly.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:24] We know the importance of recycling, but when heading to the bin with recyclables in hand, it's easy to forget the nuances. Some items can be recycled together, like cardboard paper and some plastics and metal. Glass is, usually recycled separately. And sometimes that's separated by color. It may be tempting to line up a recycle bin with a plastic bag. But it can actually be detrimental to your good efforts.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:48] Plastic bags can clog recycling machinery. Contaminate other recyclable materials and potentially lead to recyclable material ending up at the landfill. Instead, keep those items loose or use a paper or reusable bag to line the can. Your wine bottle corks can also be recycled and turned into many useful items.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:08] Start a collection container and send it off to be repurposed.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:12] Re cork has a map of drop off locations that makes it easy to find a cork recycling partner near you. Consider teaming up with neighboring tasting rooms to send your corks together. Tip three is to reduce and reuse. Upgrade to glass and metal dishes in the break room to cut down. On single use plastics, Sanitize and reuse water bottles for serving water. These small changes can drastically reduce your weekly waste. Tip four is to source locally. Check out local artists and small businesses for crafts, snacks, and knickknacks to offer for sale in your tasting room. This is a great way to introduce your guests to local talent and support your community. And tip five is to bike or carpool to work.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:58] There are several alternative transportation options available today For eco-conscious commuters. Trips can be shared by carpooling or using public transportation to reduce the number of cars on the road. Riding a bike e-bike skateboard or one wheel has The added bonus of getting your blood pumping.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:17] We are here to help you tell.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:19] Your customers, how your brand protects natural and human resources with the sustainable story program. This simple, yet powerful free tool helps you tell your own personal message. And it just got better with the new online course. Go to the notes. Click on the link titled to tell your sustainable story, to sign up and start writing yours today. Until next time, this is sustainable.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:42] Winegrowing with the vineyard team.&lt;/p&gt; &lt;h1&gt;Tell Your Sustainable Story&lt;/h1&gt; &lt;p class="MsoNormal"&gt;We are here to help you tell your customers &lt;em&gt;&lt;span style= "font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"&gt; how&lt;/span&gt;&lt;/em&gt; your brand protects natural and human resources with the Sustainable Story program.&lt;/p&gt; &lt;p class="MsoNormal"&gt;This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.&lt;span style= "mso-spacerun: yes;"&gt; &lt;/span&gt; Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today! &lt;span style= "mso-tab-count: 1;"&gt;     &lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;Until next time, this is &lt;a href= "https://www.vineyardteam.org/podcast/"&gt;Sustainable Winegrowing&lt;/a&gt; with the Vineyard Team.&lt;/p&gt; &lt;h1&gt;Resources:&lt;/h1&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;*** Tell Your Sustainable Story Online Course ***&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu"&gt;&lt;span style= "mso-bidi-font-weight: bold;"&gt;Apply for SIP Certified Wine&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/mailing-list/"&gt;Marketing Tips eNewsletter&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Print&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Electronic&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"&gt; What's your Sustainable Story?&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;Vineyard Team Programs:&lt;/h2&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form"&gt;Juan Nevarez Memorial Scholarship&lt;/a&gt; &lt;span class="MsoHyperlink"&gt;- Donate&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/get-certified/self-assessment/"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; SIP Certified – Show your care for the people and planet &lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sustainableagexpo.org/"&gt;&lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Ag Expo – The premiere winegrowing event of the year&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"&gt; &lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Vineyard Team – Become a Member&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

[00:00:00] By acting environmentally and socially responsible today, we get future generations, a healthy place to call home. The actions that you as an individual take, have an impact. [00:00:11] Welcome to marketing tip Monday with SIP Certified. We...

238: 5 Sustainable Tasting Room Habits | Marketing Tip Monday

What does it mean to farm sustainably? Sustainable farming is a collection of practices spanning from water and energy conservation, to soil health and biodiversity, and social equity. Welcome to Marketing Tip Monday with <a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/habitat-maverick-farming/"> SIP Certified</a>. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. There are so many examples of sustainability in action to point to right outside of your window: <ul style="margin-top: 0in;" type="disc"> <li class="MsoNormal" style= "mso-list: l0 level1 lfo1; tab-stops: list .5in;">Native landscaping: minimal irrigation and maintenance needs.</li> <li class="MsoNormal" style= "mso-list: l0 level1 lfo1; tab-stops: list .5in;">Cover crops: promote soil health and provide refuge for beneficial insects.</li> <li class="MsoNormal" style= "mso-list: l0 level1 lfo1; tab-stops: list .5in;"> Alternative energy sources: reduce reliance on fossil fuels.</li> <li class="MsoNormal" style= "mso-list: l0 level1 lfo1; tab-stops: list .5in;">Owl boxes & raptor perches: birds of prey feast on vertebrate pests.</li> </ul> One topic that sustainable farmers get asked about often is pest management. In this Sustainable Story Marketing Tip, learn how Presqu’ile Vineyards utilizes technology to manage bird pests in a more environmentally and economically sustainable way. Safely Keeping Birds at Bay Birds like finches and starlings are common vineyard pests. They damage fruit and canopies, and will even create nests in the vines. To protect their crops, vineyards typically use bird netting. While effective, netting comes with un-sustainable downsides: they break down in the sun, installation and removal necessitates a lot of labor, and they create waste over time, as nets must be replaced every few years. <a href="https://presquilewine.com/" target= "_blank" rel="noopener">Presqu’ile Vineyard</a> knew there was a more sustainable way to handle their unwelcomed feathered visitors. In 2023, they installed five bird lasers. Spooked by the beams of light, the birds stay away. But if the light beams repeat a consistent pattern, the birds will ignore the lasers and reenter the vineyard. To maintain the perceived threat, the laser beams are programmed for a variety of motions. As for the effectiveness of the lasers, Andrew Heilbrun, Vineyard Manager, says that “monitoring bird pressure visually is pretty easy. We saw very little damage this past season after installing the lasers.” On top of serving their main purpose as an effective method for bird abatement, Andrew notes that their new laser systems offer several other benefits: <ul style="margin-top: 0in;" type="disc"> <li class="MsoNormal" style= "mso-list: l1 level1 lfo2; tab-stops: list .5in;">Removes tripping hazard for employees.</li> <li class="MsoNormal" style= "mso-list: l1 level1 lfo2; tab-stops: list .5in;">Doesn’t affect non-target animals.</li> <li class="MsoNormal" style= "mso-list: l1 level1 lfo2; tab-stops: list .5in;">Reduces waste.</li> <li class="MsoNormal" style= "mso-list: l1 level1 lfo2; tab-stops: list .5in;">More financially sustainable.</li> </ul> The bird lasers at Presqu’ile Vineyard have proven to be a Safe Pest Management strategy with benefits that touch all 3 P's of sustainability: People, Planet, and Prosperity. Tell Your Sustainable Story We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.  Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!       Until next time, this is <a href= "https://www.vineyardteam.org/podcast/">Sustainable Winegrowing</a> with the Vineyard Team. Resources: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"> *** Tell Your Sustainable Story Online Course ***</a></li> <li class="MsoNormal"><a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu">Apply for SIP Certified Wine</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/mailing-list/">Marketing Tips eNewsletter</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener">Sustainable Story | Print</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener">Sustainable Story | Electronic</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"> What's your Sustainable Story?</a></li> </ul> Vineyard Team Programs: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form">Juan Nevarez Memorial Scholarship</a> - Donate</li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/get-certified/self-assessment/"> SIP Certified – Show your care for the people and planet  </a></li> <li class="MsoNormal"><a href= "https://www.sustainableagexpo.org/"> Sustainable Ag Expo – The premiere winegrowing event of the year</a></li> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"> Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace</a></li> <li class="MsoNormal"><a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"> Vineyard Team – Become a Member</a></li> </ul>

<description>&lt;p class="MsoNormal"&gt;What does it mean to farm sustainably?&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;Sustainable farming is a collection of practices&lt;/strong&gt; spanning from water and energy conservation, to soil health and biodiversity, and social equity.&lt;/p&gt; &lt;p class="MsoNormal"&gt;Welcome to Marketing Tip Monday with &lt;a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/habitat-maverick-farming/"&gt; SIP Certified&lt;/a&gt;. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.&lt;/p&gt; &lt;p class="MsoNormal"&gt;There are so many examples of sustainability in action to point to right outside of your window:&lt;/p&gt; &lt;ul style="margin-top: 0in;" type="disc"&gt; &lt;li class="MsoNormal" style= "mso-list: l0 level1 lfo1; tab-stops: list .5in;"&gt;&lt;strong&gt;Native landscaping&lt;/strong&gt;: minimal irrigation and maintenance needs.&lt;/li&gt; &lt;li class="MsoNormal" style= "mso-list: l0 level1 lfo1; tab-stops: list .5in;"&gt;&lt;strong&gt;Cover crops&lt;/strong&gt;: promote soil health and provide refuge for beneficial insects.&lt;/li&gt; &lt;li class="MsoNormal" style= "mso-list: l0 level1 lfo1; tab-stops: list .5in;"&gt; &lt;strong&gt;Alternative energy sources&lt;/strong&gt;: reduce reliance on fossil fuels.&lt;/li&gt; &lt;li class="MsoNormal" style= "mso-list: l0 level1 lfo1; tab-stops: list .5in;"&gt;&lt;strong&gt;Owl boxes &amp; raptor perches&lt;/strong&gt;: birds of prey feast on vertebrate pests.&lt;/li&gt; &lt;/ul&gt; &lt;p class="MsoNormal"&gt;One topic that sustainable farmers get asked about often is &lt;strong&gt;pest management&lt;/strong&gt;. In this Sustainable Story Marketing Tip, learn how Presqu’ile Vineyards utilizes technology to manage bird pests in a more environmentally and economically sustainable way.&lt;/p&gt; &lt;h1&gt;Safely Keeping Birds at Bay&lt;/h1&gt; &lt;p class="MsoNormal"&gt;Birds like finches and starlings are common vineyard pests. They damage fruit and canopies, and will even create nests in the vines.&lt;/p&gt; &lt;p class="MsoNormal"&gt;To protect their crops, vineyards typically use bird netting. While effective, netting comes with un-sustainable downsides: they break down in the sun, installation and removal necessitates a lot of labor, and they create waste over time, as nets must be replaced every few years.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;a href="https://presquilewine.com/" target= "_blank" rel="noopener"&gt;Presqu’ile Vineyard&lt;/a&gt; knew there was a more sustainable way to handle their unwelcomed feathered visitors. In 2023, they installed &lt;strong&gt;&lt;span style= "font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"&gt; five bird lasers&lt;/span&gt;&lt;/strong&gt;.&lt;/p&gt; &lt;p class="MsoNormal"&gt;Spooked by the beams of light, the birds stay away. But if the light beams repeat a consistent pattern, the birds will ignore the lasers and reenter the vineyard.&lt;/p&gt; &lt;p class="MsoNormal"&gt;To maintain the perceived threat, the laser beams are &lt;strong&gt;programmed for a variety of motions&lt;/strong&gt;.&lt;/p&gt; &lt;p class="MsoNormal"&gt;As for the effectiveness of the lasers, Andrew Heilbrun, Vineyard Manager, says that “monitoring bird pressure visually is pretty easy. We saw very little damage this past season after installing the lasers.”&lt;/p&gt; &lt;p class="MsoNormal"&gt;On top of serving their main purpose as an effective method for bird abatement, Andrew notes that their new laser systems offer &lt;strong&gt;several other benefits&lt;/strong&gt;:&lt;/p&gt; &lt;ul style="margin-top: 0in;" type="disc"&gt; &lt;li class="MsoNormal" style= "mso-list: l1 level1 lfo2; tab-stops: list .5in;"&gt;Removes tripping hazard for employees.&lt;/li&gt; &lt;li class="MsoNormal" style= "mso-list: l1 level1 lfo2; tab-stops: list .5in;"&gt;Doesn’t affect non-target animals.&lt;/li&gt; &lt;li class="MsoNormal" style= "mso-list: l1 level1 lfo2; tab-stops: list .5in;"&gt;Reduces waste.&lt;/li&gt; &lt;li class="MsoNormal" style= "mso-list: l1 level1 lfo2; tab-stops: list .5in;"&gt;More financially sustainable.&lt;/li&gt; &lt;/ul&gt; &lt;p class="MsoNormal"&gt;The bird lasers at Presqu’ile Vineyard have proven to be a Safe Pest Management strategy with benefits that touch all &lt;strong&gt;3 P's of sustainability: People, Planet, and Prosperity&lt;/strong&gt;.&lt;/p&gt; &lt;h1&gt;Tell Your Sustainable Story&lt;/h1&gt; &lt;p class="MsoNormal"&gt;We are here to help you tell your customers &lt;em&gt;&lt;span style= "font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"&gt; how&lt;/span&gt;&lt;/em&gt; your brand protects natural and human resources with the Sustainable Story program.&lt;/p&gt; &lt;p class="MsoNormal"&gt;This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.&lt;span style= "mso-spacerun: yes;"&gt; &lt;/span&gt; Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today! &lt;span style= "mso-tab-count: 1;"&gt;     &lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;Until next time, this is &lt;a href= "https://www.vineyardteam.org/podcast/"&gt;Sustainable Winegrowing&lt;/a&gt; with the Vineyard Team.&lt;/p&gt; &lt;h1&gt;Resources:&lt;/h1&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;&lt;strong style="mso-bidi-font-weight: normal;"&gt; *** Tell Your Sustainable Story Online Course ***&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu"&gt;&lt;span style= "mso-bidi-font-weight: bold;"&gt;Apply for SIP Certified Wine&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/mailing-list/"&gt;Marketing Tips eNewsletter&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Print&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Electronic&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"&gt; What's your Sustainable Story?&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;Vineyard Team Programs:&lt;/h2&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form"&gt;Juan Nevarez Memorial Scholarship&lt;/a&gt; &lt;span class="MsoHyperlink"&gt;- Donate&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/get-certified/self-assessment/"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; SIP Certified – Show your care for the people and planet &lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sustainableagexpo.org/"&gt;&lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Ag Expo – The premiere winegrowing event of the year&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"&gt; &lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Vineyard Team – Become a Member&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

What does it mean to farm sustainably? Sustainable farming is a collection of practices spanning from water and energy conservation, to soil health and biodiversity, and social equity. Welcome to Marketing Tip Monday with . We know customers are...

236: Safely Keeping Birds at Bay | Presqu'ile Vineyards' Sustainable Story | Marketing Tip Monday

Get the latest science and research for the wine industry with Sustainable Wine Growing. Vineyard Team brings you industry professionals and experts on resource issues and business trends related to sustainable agriculture to help you put sustainability into practice.

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