[00:00:00] Beth Vukmanic: A label can provide a lot of information about a wine. The next time you walk down the wine aisle, look for common terms and symbols like vintage, place of origin, percent alcohol, and even the SIP certified logo. [00:00:12] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:29] Many labeling requirements in the United States are defined by the Code of Federal Regulations. In this week's marketing tip, we are giving you a green wine glossary. Five common wine designations, defined, so you'll wonder no longer. [00:00:45] Number one is vegan. Not every wine fits the vegan lifestyle. During the winemaking process, small particles can cause haziness or unwanted flavor properties. Winemakers can add a fining agent that will bind to these tiny particles and make them large enough to be filtered out. Many fining agents are animal based. Egg whites, casein, and gelatin. Wine that was fined with any of these materials cannot be considered vegan. Vegan wines include those that were either fined with a non animal based agent. Like bentonite clay, or not find at all. [00:01:19] Number two is natural. There is no official or regulated definition of natural wine. That being said, most understand it as a wine that was made through a minimal intervention, no additive approach. Natural wines are fermented with native yeasts versus adding yeast. They cannot be filtered or fined, nor can winemaking additives be used, except for a small amount of sulfur pre bottling. If you are told that the wine you're drinking is natural, remember to ask what it means. [00:01:48] Number three is organic. Wine must meet several requirements in order to be labeled as an organic wine. The vineyard must be certified organic, the winemaking process must be certified organic, and the final product must contain at least 95 percent organic ingredients, no additives, and no preservatives. Please note that wine made with organic grapes are not the same as organic wines. While this definition means that a hundred percent of the grapes used were certified organic, Other ingredients in the wine do not have to be organic, but do note that they cannot be genetically engineered. Another thing to keep in mind is that organic designation varies between countries. [00:02:25] Number four is biodynamic. The biodynamic farming principle is guided by nature's rhythms and the understanding that the vineyard is a self contained ecosystem where all elements live and work together. Like organic, synthetic inputs are prohibited in biodynamic farming. But unlike any other program, the timing of biodynamic practices aligns with the lunar and celestial cycles. This is because of the belief that moon phases in planetary positions affect the flow of sap and energy in the vines, and that there is value in keeping practices in sync with these forces. Demeter International is the most recognized certification body for biodynamic wines. For a wine to bear the seal, the grapes must be grown in adherence to the biodynamic principles, and the wine must be made through certified biodynamic processes. [00:03:12] And number five is sustainable in agriculture. Sustainability means adhering to practices that protect social and environmental health while enhancing economic vitality. sustainably grown grapes are farmed similarly to organic and biodynamic grapes. All programs seek to protect human and environmental health through reducing inputs and conserving. And regenerating natural resources where sustainability differs is that it looks beyond the farm and into the business itself, including worker safety, community relationships, continuing education and accounting and budgeting, just to name a few of the areas that certification bodies like SIP certified address in the standards. Certification also extends from the vineyard and into the winery. [00:03:55] Did you know that your wine can include the SIP certified seal on the label if it's made with 85 percent SIP certified fruit, whether it is estate or purchased? Simply go to SIP certified. org to apply today. So your customers will know that your wine was made through practices that protect the people and the planet. [00:04:13] Until next time, this is Sustainable Wine Growing with the Vineyard Team. Resources: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story">*** Tell Your Sustainable Story Online Course ***</a></li> <li class="MsoNormal"><a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu">Apply for SIP Certified Wine</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/mailing-list/">Marketing Tips eNewsletter</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener">Sustainable Story | Print</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener">Sustainable Story | Electronic</a></li> </ul> Vineyard Team Programs: <ul> <li class="MsoNormal"><a href= "https://secure.qgiv.com/for/2025scholarship/">Juan Nevarez Memorial Scholarship - Donate</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/get-certified/self-assessment/"> SIP Certified – Show your care for the people and planet </a></li> <li class="MsoNormal"><a href= "https://www.sustainableagexpo.org/"> Sustainable Ag Expo – The premiere winegrowing event of the year</a></li> <li class="MsoNormal"><a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"> Vineyard Team – Become a Member</a></li> </ul>

<description>&lt;p class="MsoNormal"&gt;[00:00:00] &lt;strong&gt;Beth Vukmanic:&lt;/strong&gt; A label can provide a lot of information about a wine. The next time you walk down the wine aisle, look for common terms and symbols like vintage, place of origin, percent alcohol, and even the SIP certified logo.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:12] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:29] Many labeling requirements in the United States are defined by the Code of Federal Regulations. In this week's marketing tip, we are giving you a green wine glossary. Five common wine designations, defined, so you'll wonder no longer.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:45] Number one is vegan. Not every wine fits the vegan lifestyle. During the winemaking process, small particles can cause haziness or unwanted flavor properties. Winemakers can add a fining agent that will bind to these tiny particles and make them large enough to be filtered out. Many fining agents are animal based. Egg whites, casein, and gelatin. Wine that was fined with any of these materials cannot be considered vegan. Vegan wines include those that were either fined with a non animal based agent. Like bentonite clay, or not find at all.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:19] Number two is natural. There is no official or regulated definition of natural wine. That being said, most understand it as a wine that was made through a minimal intervention, no additive approach. Natural wines are fermented with native yeasts versus adding yeast. They cannot be filtered or fined, nor can winemaking additives be used, except for a small amount of sulfur pre bottling. If you are told that the wine you're drinking is natural, remember to ask what it means.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:48] Number three is organic. Wine must meet several requirements in order to be labeled as an organic wine. The vineyard must be certified organic, the winemaking process must be certified organic, and the final product must contain at least 95 percent organic ingredients, no additives, and no preservatives. Please note that wine made with organic grapes are not the same as organic wines. While this definition means that a hundred percent of the grapes used were certified organic, Other ingredients in the wine do not have to be organic, but do note that they cannot be genetically engineered. Another thing to keep in mind is that organic designation varies between countries.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:25] Number four is biodynamic. The biodynamic farming principle is guided by nature's rhythms and the understanding that the vineyard is a self contained ecosystem where all elements live and work together. Like organic, synthetic inputs are prohibited in biodynamic farming. But unlike any other program, the timing of biodynamic practices aligns with the lunar and celestial cycles. This is because of the belief that moon phases in planetary positions affect the flow of sap and energy in the vines, and that there is value in keeping practices in sync with these forces. Demeter International is the most recognized certification body for biodynamic wines. For a wine to bear the seal, the grapes must be grown in adherence to the biodynamic principles, and the wine must be made through certified biodynamic processes.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:12] And number five is sustainable in agriculture. Sustainability means adhering to practices that protect social and environmental health while enhancing economic vitality. sustainably grown grapes are farmed similarly to organic and biodynamic grapes. All programs seek to protect human and environmental health through reducing inputs and conserving. And regenerating natural resources where sustainability differs is that it looks beyond the farm and into the business itself, including worker safety, community relationships, continuing education and accounting and budgeting, just to name a few of the areas that certification bodies like SIP certified address in the standards. Certification also extends from the vineyard and into the winery.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:55] Did you know that your wine can include the SIP certified seal on the label if it's made with 85 percent SIP certified fruit, whether it is estate or purchased? Simply go to SIP certified. org to apply today. So your customers will know that your wine was made through practices that protect the people and the planet.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:04:13] Until next time, this is Sustainable Wine Growing with the Vineyard Team.&lt;/p&gt; &lt;h1&gt;Resources:&lt;/h1&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;*** Tell Your Sustainable Story Online Course ***&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu"&gt;&lt;span style= "mso-bidi-font-weight: bold;"&gt;Apply for SIP Certified Wine&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/mailing-list/"&gt;Marketing Tips eNewsletter&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Print&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Electronic&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;Vineyard Team Programs:&lt;/h2&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://secure.qgiv.com/for/2025scholarship/"&gt;Juan Nevarez Memorial Scholarship - Donate&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/get-certified/self-assessment/"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; SIP Certified – Show your care for the people and planet&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sustainableagexpo.org/"&gt;&lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Ag Expo – The premiere winegrowing event of the year&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"&gt; &lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Vineyard Team – Become a Member&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

[00:00:00] Beth Vukmanic: A label can provide a lot of information about a wine. The next time you walk down the wine aisle, look for common terms and symbols like vintage, place of origin, percent alcohol, and even the SIP certified logo. [00:00:12]...

267: Your Green Wine Glossary | Marketing Tip Monday

Every wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. A few years ago, <a href= "https://www.beveragedaily.com/Article/2018/11/26/The-six-consumer-segments-of-the-US-wine-market" target="_blank" rel="noopener">Wine Intelligence</a> identified six distinct consumer segments in the US market and we wondered “how can we tailor a message of sustainability to align with these differences?” Welcome to Marketing Tip Monday with <a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/habitat-maverick-farming/"> SIP Certified</a>. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this Throwback Thursday Marketing Tip, we’re revisiting the six wine consumer segments and giving you tips on how to most effectively share your sustainable story with each one.   1. Engaged Explorers Who are they: Young, adventurist, frequent wine drinkers who love to try wines from different regions and producers. Talk SIP: Tell them how you improve your soil quality and how the health of your land influences the characteristics of your wine. They’ll love learning how nature impacts a high-quality wine.   2. Premium Brand Suburban Who are they: Mid- to older-aged enthusiasts who know a lot about wine. They may not be big spenders, but they can be die-hard loyalists. Talk SIP: Get technical! Talk about how fruit quality is measured (Brix, pH, and TA). They’ll love the insight and attention to detail.   3. Contended Treaters Who are they: Mid- to older-aged drinkers who don’t drink often, but when they do, they are willing to spend more. They are knowledgeable and involved, and look for an engaging story to relay to their social circles. Talk SIP: Give them fun sustainable tidbits to share with their friends, like a specific <a href= "https://www.sipcertified.org/files/Sustainable%20Stories/Sustainable%20Stories%20From%20SIP%20Certified%20Members.pdf" target="_blank" rel="noopener">sustainable practice</a> from your sustainable story worksheet. <a href= "https://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_PRINT%20VERSION.pdf" target="_blank" rel="noopener">Worksheet for Print</a> | <a href= "https://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener">Worksheet for Electronic Filling</a>   4. Social Newbies Who are they: Young, new to wine, and rely heavily upon recommendations and valued information. Talk SIP: Stick to the 3 P’s of sustainability: People, Planet, Prosperity. They’ll love this 360° approach and be able to pass it along with confidence.   5. Senior Bargain Hunters Who are they: The largest segment of wine drinkers in USA. They have strong wine knowledge and tend to select from a narrow range of styles and brands to meet their expectations on value. Talk SIP: Talk value-driven sustainable initiatives like monitoring utility usage and recycling programs.   6. Kitchen Casuals Who are they: Very infrequent wine drinkers who stay close to what they know. Talk SIP: Stick to the basics of what sustainability is and how drinking sustainable wine is a win for the people and the planet. We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.  Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing your Sustainable Story today!     Until next time, this is <a href= "https://www.vineyardteam.org/podcast/">Sustainable Winegrowing</a> with the Vineyard Team. Resources: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"> *** Tell Your Sustainable Story Online Course ***</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/mailing-list/">Marketing Tips eNewsletter</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener">Sustainable Story | Print</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener">Sustainable Story | Electronic</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"> What's your Sustainable Story?</a></li> <li class="MsoNormal"><a href= "mailto:whitney@vineyardteam.org?subject=Tell%20My%20Sustainable%20Story"> Whitney Brownie | Get YOUR Sustainable Story Featured</a></li> </ul> Vineyard Team Programs: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form">Juan Nevarez Memorial Scholarship</a> - Donate</li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/get-certified/self-assessment/"> SIP Certified – Show your care for the people and planet  </a></li> <li class="MsoNormal"><a href= "https://www.sustainableagexpo.org/"> Sustainable Ag Expo – The premiere winegrowing event of the year</a></li> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"> Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace</a></li> <li class="MsoNormal"><a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"> Vineyard Team – Become a Member</a></li> </ul>

<description>&lt;p class="MsoNormal"&gt;Every wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. A few years ago, &lt;a href= "https://www.beveragedaily.com/Article/2018/11/26/The-six-consumer-segments-of-the-US-wine-market" target="_blank" rel="noopener"&gt;Wine Intelligence&lt;/a&gt; identified six distinct consumer segments in the US market and we wondered “how can we tailor a message of sustainability to align with these differences?”&lt;/p&gt; &lt;p class="MsoNormal"&gt;Welcome to Marketing Tip Monday with &lt;a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/habitat-maverick-farming/"&gt; SIP Certified&lt;/a&gt;. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.&lt;/p&gt; &lt;p class="MsoNormal"&gt;In this Throwback Thursday Marketing Tip, we’re revisiting the six wine consumer segments and giving you tips on how to most effectively share your sustainable story with each one.&lt;br /&gt;  &lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="font-size: 14pt;"&gt;&lt;strong&gt;1. Engaged Explorers&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;Who are they:&lt;/strong&gt; Young, adventurist, frequent wine drinkers who love to try wines from different regions and producers.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;Talk SIP: Tell them how you improve your soil quality and how the health of your land influences the characteristics of your wine. They’ll love learning how nature impacts a high-quality wine.&lt;/strong&gt;&lt;br /&gt;  &lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="font-size: 14pt;"&gt;&lt;strong&gt;2. Premium Brand Suburban&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;Who are they:&lt;/strong&gt; Mid- to older-aged enthusiasts who know a lot about wine. They may not be big spenders, but they can be die-hard loyalists.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;Talk SIP&lt;/strong&gt;: &lt;strong&gt;Get technical! Talk about how fruit quality is measured (Brix, pH, and TA). They’ll love the insight and attention to detail.&lt;/strong&gt;&lt;br /&gt;  &lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="font-size: 14pt;"&gt;&lt;strong&gt;3. Contended Treaters&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;Who are they&lt;/strong&gt;: Mid- to older-aged drinkers who don’t drink often, but when they do, they are willing to spend more. They are knowledgeable and involved, and look for an engaging story to relay to their social circles.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;Talk SIP&lt;/strong&gt;: &lt;strong&gt;Give them fun sustainable tidbits to share with their friends, like a specific &lt;a href= "https://www.sipcertified.org/files/Sustainable%20Stories/Sustainable%20Stories%20From%20SIP%20Certified%20Members.pdf" target="_blank" rel="noopener"&gt;sustainable practice&lt;/a&gt; from your sustainable story worksheet.&lt;/strong&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_PRINT%20VERSION.pdf" target="_blank" rel="noopener"&gt;Worksheet for Print&lt;/a&gt; | &lt;a href= "https://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener"&gt;Worksheet for Electronic Filling&lt;/a&gt;&lt;br /&gt;  &lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="font-size: 14pt;"&gt;&lt;strong&gt;4. Social Newbies&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;Who are they&lt;/strong&gt;: Young, new to wine, and rely heavily upon recommendations and valued information.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;Talk SIP&lt;/strong&gt;: &lt;strong&gt;Stick to the 3 P’s of sustainability: &lt;em&gt;People, Planet, Prosperity&lt;/em&gt;. They’ll love this 360° approach and be able to pass it along with confidence.&lt;/strong&gt;&lt;br /&gt;  &lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="font-size: 14pt;"&gt;&lt;strong&gt;5. Senior Bargain Hunters&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;Who are they&lt;/strong&gt;: The largest segment of wine drinkers in USA. They have strong wine knowledge and tend to select from a narrow range of styles and brands to meet their expectations on value.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;Talk SIP: Talk value-driven sustainable initiatives like monitoring utility usage and recycling programs.&lt;/strong&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt; &lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="font-size: 14pt;"&gt;&lt;strong&gt;6. Kitchen Casuals&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;Who are they:&lt;/strong&gt; Very infrequent wine drinkers who stay close to what they know.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;Talk SIP:&lt;/strong&gt; &lt;strong&gt;Stick to the basics of what sustainability is and how drinking sustainable wine is a win for the people and the planet.&lt;/strong&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;We are here to help you tell your customers &lt;em&gt;&lt;span style= "font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"&gt; how&lt;/span&gt;&lt;/em&gt; your brand protects natural and human resources with the Sustainable Story program.&lt;/p&gt; &lt;p class="MsoNormal"&gt;This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.&lt;span style= "mso-spacerun: yes;"&gt; &lt;/span&gt; Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing your Sustainable Story today! &lt;span style= "mso-tab-count: 1;"&gt;   &lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;Until next time, this is &lt;a href= "https://www.vineyardteam.org/podcast/"&gt;Sustainable Winegrowing&lt;/a&gt; with the Vineyard Team.&lt;/p&gt; &lt;h1&gt;Resources:&lt;/h1&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;&lt;strong style="mso-bidi-font-weight: normal;"&gt; *** Tell Your Sustainable Story Online Course ***&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/mailing-list/"&gt;Marketing Tips eNewsletter&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Print&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Electronic&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/whats-your-sustainable-story/"&gt; What's your Sustainable Story?&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "mailto:whitney@vineyardteam.org?subject=Tell%20My%20Sustainable%20Story"&gt; Whitney Brownie | Get YOUR Sustainable Story Featured&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;Vineyard Team Programs:&lt;/h2&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form"&gt;Juan Nevarez Memorial Scholarship&lt;/a&gt; &lt;span class="MsoHyperlink"&gt;- Donate&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/get-certified/self-assessment/"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; SIP Certified – Show your care for the people and planet &lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sustainableagexpo.org/"&gt;&lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Ag Expo – The premiere winegrowing event of the year&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"&gt; &lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Vineyard Team – Become a Member&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

Every wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. A few years ago,  identified six distinct consumer segments in the US market and we wondered “how can we tailor a message of...

264: (Rebroadcast) How to Talk SIP with 6 Wine Consumer Segments | Marketing Tip Monday

[00:00:00] Beth Vukmanic: If one of your resolutions is to ramp up your sustainability messaging, let the SIP Certified Marketing Tips inspire you. [00:00:07] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, these monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:26] All year long, we'll be sharing actionable tips, relevant statistics, and inspiring stories from other sustainable wine brands so that you can become fluent in sustainability and learn how to share your message. [00:00:38] There are two ways to get the marketing tips. Number one is to keep listening here to the Sustainable Wine Growing Podcast. The second is to get our monthly newsletter. Simply go to sipcertified. org and click stay up to date in the upper right hand corner. [00:00:54] Each article comes with links and visuals so that you can really embrace the marketing tip. [00:00:58] Now, if you're wondering what the hottest tips of 2024 were, we combined stats from our podcast downloads and webpage visits to bring you this list of the top five. [00:01:09] number five is episode 230, sustainable and organic. What is the difference? If you've ever asked this same question, this article will show that there's a lot of overlap between the two programs. The beauty of sustainability is that it addresses all aspects of. The wine growing business from soil health to social equity. [00:01:29] Number four is episode 228, Viticulture with a Vision, Oso Libre's Dedication to Social Responsibility. Oso Libre's founders, Chris and Linda Behr, started their Pour Vita Foundation in 2011 support causes that are near and dear to their hearts. By using funding streams for multiple winery activities, Oso Libre and their guests give back to these deserving causes too. [00:01:52] In fact, last year they supported our Juan Navarez Memorial Scholarship, a program that helps children of vineyard and winery workers pay for higher education through one of their Angus events. You can read their short story on our website and also look for the 2025 issue of Grape and Wine magazine. titled Blending Wine and Philanthropy at Oso Libre, The Social Impact of Sustainable Wine. And here's another plug for checking out these articles on our website, sipcertified. org, so that you can link back to each of those stories. Number three is episode 236, Safely Keeping Birds at Bay, Presqu'ile Vineyard's Sustainable Story. [00:02:31] Birds like finches and starlings are common vineyard pests. They damage fruit canopies and will even create nests in the vines. To protect their crop, vineyards typically use bird netting. While effective, netting comes with unsustainable downsides. They break down in the sun, installation and removal, requires a lot of labor, and they create waste over time, as nets must be replaced every few years. [00:02:55] Presqu'ile knew there was a more sustainable way to handle their unwelcomed feathered visitors. So they're utilizing a new technology, a laser. [00:03:03] Listen into this episode, or go to the show notes to find a link to read the article. [00:03:07] Number two is episode 220, how to Talk Sip With Six Wine Consumer Segments. Every wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. [00:03:20] Wine Intelligence identified six distinct consumer segments in the U. S. market. We saw this article and wondered, how can we tailor a message of sustainability to align with these differences? [00:03:30] Learn how to tailor your own message when you read or listen in to this short episode. [00:03:35] And the number one. Most popular marketing tip of 2024 was episode 240, stacking energy savings at Niner Wine Estates. Electricity use in the winery accounts for a large proportion of the end product's energy demand from keeping buildings and tanks at a proper temperature to powering equipment and lighting. Energy use in the winery adds up quickly. [00:03:58] Niner Wine Estates anticipated and adapted to increased demand and cost. Their efforts have even earned the business two symbols of sustainability achievement, SIP certified and LEED certified silver level. want to know how they did it, out the show notes to read their sustainable story or look for episode [00:04:17] If you are a listener on California's Central Coast, you do not want to miss Reciprocal February 2025. This month long event connects wine enthusiasts like you with sustainably minded brands through reciprocal club tastings all month long. [00:04:33] If you are a member of a participating tasting room, you will receive two complimentary tastings at any other participating location. This is a great opportunity. to try new wines and learn how they practice sustainability. You can find a full list at sipcertified. org forward slash reciprocal 2025. [00:04:54] Until next time, this is Sustainable Wine Growing with the Vineyard Team. Resources: <a href= "https://vineyardteam.thinkific.com/courses/sustainable-story">*** Tell Your Sustainable Story Online Course ***</a> <a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu">Apply for SIP Certified Wine</a> <a href= "https://www.sipcertified.org/mailing-list/">Marketing Tips eNewsletter</a> <a href= "https://www.sipcertified.org/events/details/taste-sustainable-wines-resiprocal-february-2025/"> ReSIProcal February 2025</a> <a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener">Sustainable Story | Print</a> <a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener">Sustainable Story | Electronic</a> Vineyard Team Programs: <a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form">Juan Nevarez Memorial Scholarship</a> - Donate <a href= "https://www.sipcertified.org/get-certified/self-assessment/"> SIP Certified – Show your care for the people and planet </a> <a href= "https://www.sustainableagexpo.org/"> Sustainable Ag Expo – The premiere winegrowing event of the year</a> <a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"> Vineyard Team – Become a Member</a>

<description>&lt;p class="MsoNormal"&gt;[00:00:00] &lt;strong&gt;Beth Vukmanic:&lt;/strong&gt; If one of your resolutions is to ramp up your sustainability messaging, let the SIP Certified Marketing Tips inspire you.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:07] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, these monthly micro podcasts will help you share your dedication to sustainable wine growing.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:26] All year long, we'll be sharing actionable tips, relevant statistics, and inspiring stories from other sustainable wine brands so that you can become fluent in sustainability and learn how to share your message.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:38] There are two ways to get the marketing tips. Number one is to keep listening here to the Sustainable Wine Growing Podcast. The second is to get our monthly newsletter. Simply go to sipcertified. org and click stay up to date in the upper right hand corner.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:54] Each article comes with links and visuals so that you can really embrace the marketing tip.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:58] Now, if you're wondering what the hottest tips of 2024 were, we combined stats from our podcast downloads and webpage visits to bring you this list of the top five.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:09] number five is episode 230, sustainable and organic. What is the difference? If you've ever asked this same question, this article will show that there's a lot of overlap between the two programs. The beauty of sustainability is that it addresses all aspects of. The wine growing business from soil health to social equity.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:29] Number four is episode 228, Viticulture with a Vision, Oso Libre's Dedication to Social Responsibility. Oso Libre's founders, Chris and Linda Behr, started their Pour Vita Foundation in 2011 support causes that are near and dear to their hearts. By using funding streams for multiple winery activities, Oso Libre and their guests give back to these deserving causes too.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:52] In fact, last year they supported our Juan Navarez Memorial Scholarship, a program that helps children of vineyard and winery workers pay for higher education through one of their Angus events. You can read their short story on our website and also look for the 2025 issue of Grape and Wine magazine. titled Blending Wine and Philanthropy at Oso Libre, The Social Impact of Sustainable Wine. And here's another plug for checking out these articles on our website, sipcertified. org, so that you can link back to each of those stories. Number three is episode 236, Safely Keeping Birds at Bay, Presqu'ile Vineyard's Sustainable Story.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:31] Birds like finches and starlings are common vineyard pests. They damage fruit canopies and will even create nests in the vines. To protect their crop, vineyards typically use bird netting. While effective, netting comes with unsustainable downsides. They break down in the sun, installation and removal, requires a lot of labor, and they create waste over time, as nets must be replaced every few years.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:55] Presqu'ile knew there was a more sustainable way to handle their unwelcomed feathered visitors. So they're utilizing a new technology, a laser.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:03] Listen into this episode, or go to the show notes to find a link to read the article.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:07] Number two is episode 220, how to Talk Sip With Six Wine Consumer Segments. Every wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:20] Wine Intelligence identified six distinct consumer segments in the U. S. market. We saw this article and wondered, how can we tailor a message of sustainability to align with these differences?&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:30] Learn how to tailor your own message when you read or listen in to this short episode.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:35] And the number one. Most popular marketing tip of 2024 was episode 240, stacking energy savings at Niner Wine Estates. Electricity use in the winery accounts for a large proportion of the end product's energy demand from keeping buildings and tanks at a proper temperature to powering equipment and lighting. Energy use in the winery adds up quickly.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:58] Niner Wine Estates anticipated and adapted to increased demand and cost. Their efforts have even earned the business two symbols of sustainability achievement, SIP certified and LEED certified silver level. want to know how they did it, out the show notes to read their sustainable story or look for episode&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:04:17] If you are a listener on California's Central Coast, you do not want to miss Reciprocal February 2025. This month long event connects wine enthusiasts like you with sustainably minded brands through reciprocal club tastings all month long.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:04:33] If you are a member of a participating tasting room, you will receive two complimentary tastings at any other participating location. This is a great opportunity. to try new wines and learn how they practice sustainability. You can find a full list at sipcertified. org forward slash reciprocal 2025.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:04:54] Until next time, this is Sustainable Wine Growing with the Vineyard Team.&lt;/p&gt; &lt;h1&gt;Resources:&lt;/h1&gt; &lt;p class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;*** Tell Your Sustainable Story Online Course ***&lt;/a&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu"&gt;&lt;span style= "mso-bidi-font-weight: bold;"&gt;Apply for SIP Certified Wine&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/mailing-list/"&gt;Marketing Tips eNewsletter&lt;/a&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span class="MsoHyperlink"&gt;&lt;a href= "https://www.sipcertified.org/events/details/taste-sustainable-wines-resiprocal-february-2025/"&gt; ReSIProcal February 2025&lt;/a&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Print&lt;/a&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Electronic&lt;/a&gt;&lt;/p&gt; &lt;h2&gt;Vineyard Team Programs:&lt;/h2&gt; &lt;p class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form"&gt;Juan Nevarez Memorial Scholarship&lt;/a&gt; &lt;span class="MsoHyperlink"&gt;- Donate&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/get-certified/self-assessment/"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; SIP Certified – Show your care for the people and planet&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;a href= "https://www.sustainableagexpo.org/"&gt;&lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Ag Expo – The premiere winegrowing event of the year&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"&gt; &lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Vineyard Team – Become a Member&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;</description>

[00:00:00] Beth Vukmanic: If one of your resolutions is to ramp up your sustainability messaging, let the SIP Certified Marketing Tips inspire you. [00:00:07] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for...

261: Top 5 Marketing Tips of 2024 | Marketing Tip Monday

[00:00:00] As 2024 comes to a close, we want to recognize five ways certification made our brands the SIP this year. And even if you aren't SIP certified, there's lots of great ideas in this marketing tip that can help you promote your brand. [00:00:17] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:36] Now let's get into the five ways. [00:00:38] Number one was providing regulatory relief for 161 vineyards. 2024 was the first year that growers on California's central coast had to submit total nitrogen applied reports to their regional water board. These growers must report how much water, compost, and fertilizer was applied to their crop, as well as the nitrogen content from each of these sources. Because SIP certified vineyards are already submitting this data to the program, we partnered with Preservation Inc. to complete and submit these reports on their behalf, saving them countless hours of administrative work. And Central Coast growers can participate again in 2025. [00:01:18] Number two, six stories were released in Grape and Wine magazine. Each one of this year's issues told a unique story about how a SIP certified member practices sustainability. Their stories help spread awareness of what it takes to make sustainable wine. [00:01:33] Number three is reciprocal club tastings for nearly 30 brands. In February, nearly 30 brands across four California counties And Michigan State enjoyed Reciprocal Club tastings during Reciprocal February 2024. This month long event helps connect tasting rooms with other like minded brands and wine enthusiasts who value sustainability. It's a great way to boost tasting room traffic during a historically slow month. And there are even more participants already signed up for Reciprocal February 2025. [00:02:07] Number four is visibility on over 2. 7 million bottles. 20 wine brands help increase awareness of SIP Certified by putting the logo on their bottle. Having information about sustainability on your packaging shows customers that the wine was made with care for the people and the planet. That's it. Did you know that any wine made with at least 85 percent SIP certified fruit, whether estate or purchased, can apply to put the logo on their bottle? Make sure you check out our show notes to learn more. [00:02:35] And number five, we completed nine in person sustainability trainings. We talked with hospitality teams about sustainability in the wine industry, And identified ways that they uniquely practice sustainability at their own operation so that they can feel more confident talking about their certification with customers. [00:02:53] Now, if you want to learn more about any of these five highlights from 2024, make sure you check out the show notes. There's tons of links and contacts to help you get started telling your own sustainable story. Until next time, this is sustainable wine growing with the vineyard team. Resources: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story">*** Tell Your Sustainable Story Online Course ***</a></li> <li class="MsoNormal">5 Ways Certification Makes Brands the SIP</li> <li class="MsoNormal"><a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu">Apply for SIP Certified Wine</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/mailing-list/">Marketing Tips eNewsletter</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener">Sustainable Story | Print</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener">Sustainable Story | Electronic</a></li> </ul> Vineyard Team Programs: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form">Juan Nevarez Memorial Scholarship</a> - Donate</li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/get-certified/self-assessment/"> SIP Certified – Show your care for the people and planet </a></li> <li class="MsoNormal"><a href= "https://www.sustainableagexpo.org/"> Sustainable Ag Expo – The premiere winegrowing event of the year</a></li> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"> Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace</a></li> <li class="MsoNormal"><a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"> Vineyard Team – Become a Member</a></li> </ul>

<description>&lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:00:00]&lt;/span&gt; As 2024 comes to a close, we want to recognize five ways certification made our brands the SIP this year. And even if you aren't SIP certified, there's lots of great ideas in this marketing tip that can help you promote your brand.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:00:17]&lt;/span&gt; Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, These twice monthly micro podcasts will help you share your dedication to sustainable wine growing.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:00:36]&lt;/span&gt; Now let's get into the five ways.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:00:38]&lt;/span&gt; Number one was providing regulatory relief for 161 vineyards. 2024 was the first year that growers on California's central coast had to submit total nitrogen applied reports to their regional water board. These growers must report how much water, compost, and fertilizer was applied to their crop, as well as the nitrogen content from each of these sources. Because SIP certified vineyards are already submitting this data to the program, we partnered with Preservation Inc. to complete and submit these reports on their behalf, saving them countless hours of administrative work. And Central Coast growers can participate again in 2025.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:01:18]&lt;/span&gt; Number two, six stories were released in Grape and Wine magazine. Each one of this year's issues told a unique story about how a SIP certified member practices sustainability. Their stories help spread awareness of what it takes to make sustainable wine.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:01:33]&lt;/span&gt; Number three is reciprocal club tastings for nearly 30 brands. In February, nearly 30 brands across four California counties And Michigan State enjoyed Reciprocal Club tastings during Reciprocal February 2024. This month long event helps connect tasting rooms with other like minded brands and wine enthusiasts who value sustainability. It's a great way to boost tasting room traffic during a historically slow month. And there are even more participants already signed up for Reciprocal February 2025.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:02:07]&lt;/span&gt; Number four is visibility on over 2. 7 million bottles. 20 wine brands help increase awareness of SIP Certified by putting the logo on their bottle. Having information about sustainability on your packaging shows customers that the wine was made with care for the people and the planet. That's it. Did you know that any wine made with at least 85 percent SIP certified fruit, whether estate or purchased, can apply to put the logo on their bottle? Make sure you check out our show notes to learn more.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:02:35]&lt;/span&gt; And number five, we completed nine in person sustainability trainings. We talked with hospitality teams about sustainability in the wine industry, And identified ways that they uniquely practice sustainability at their own operation so that they can feel more confident talking about their certification with customers.&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="color: gray;"&gt;[00:02:53]&lt;/span&gt; Now, if you want to learn more about any of these five highlights from 2024, make sure you check out the show notes. There's tons of links and contacts to help you get started telling your own sustainable story. Until next time, this is sustainable wine growing with the vineyard team.&lt;/p&gt; &lt;h1&gt;Resources:&lt;/h1&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;*** Tell Your Sustainable Story Online Course ***&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;span style= "background: yellow; mso-highlight: yellow;"&gt;5 Ways Certification Makes Brands the SIP&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu"&gt;&lt;span style= "mso-bidi-font-weight: bold;"&gt;Apply for SIP Certified Wine&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/mailing-list/"&gt;Marketing Tips eNewsletter&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Print&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Electronic&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;Vineyard Team Programs:&lt;/h2&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form"&gt;Juan Nevarez Memorial Scholarship&lt;/a&gt; &lt;span class="MsoHyperlink"&gt;- Donate&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/get-certified/self-assessment/"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; SIP Certified – Show your care for the people and planet&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sustainableagexpo.org/"&gt;&lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Ag Expo – The premiere winegrowing event of the year&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"&gt; &lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Vineyard Team – Become a Member&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

[00:00:00] As 2024 comes to a close, we want to recognize five ways certification made our brands the SIP this year. And even if you aren't SIP certified, there's lots of great ideas in this marketing tip that can help you promote your brand....

257: 5 Ways Certification Makes Brands the SIP | Marketing Tip Monday

[00:00:00] Beth Vukmanic: It's one thing to be able to say that your grapes are grown sustainably, but to be able to explain to someone what that really means is a different story. [00:00:09] Welcome to Marketing Tip Monday with Sip Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:30] When it comes to telling your sustainable story, there's an easy framework that can help you. The seven values of SIP certified, which include social responsibility, water management, safe pest management, energy efficiency, habitat, business, and always evolving. [00:00:47] You can use these seven values to talk about the real ways your brand practices sustainability at every level of your business. [00:00:55] Dozens of SIP certified brands have already used this framework. In this week's marketing tip, we share the 2024 sustainable stories and invite you to be featured next year. [00:01:06] Our first value is social responsibility. Oso Libre's Por Vida Foundation supports four causes that are near and dear to the owner's hearts. Veteran services, women's cancer research, animal support groups, and children and family support groups. In fact, this year, they donated funding raised from their July Angus event to the Vineyard Team's Juan Nevarez Memorial Scholarship, helps children of vineyard and wine industry workers pay for a higher education. By supporting Oso Libre, guests and customers give back, too. [00:01:39] The second value is water management. At the heart of Bien Nacido Vineyard's sustainable farming ethos lies a diligent approach to water management. Their team of experienced irrigators tailor their irrigation practices to fit the land's needs by using weather data and plant and soil moisture data. [00:01:57] Our third value is safe pest management. Presqu'ile Vineyard knew they could protect their vines from birds in a way that was more sustainable than non biodegradable labor intensive bird netting. [00:02:08] Installing programmable bird lasers has protected their vineyards from feathered pests on top of having several other sustainable benefits. [00:02:17] The fourth value is energy efficiency. From a hillside nestled production facility that utilizes gravity flow to solar panels that provide the majority of the energy needs for their building and EV charging stations for customers, Niner Wine Estates reaches a high bar for energy efficiency. [00:02:36] The fifth value is habitat. The team at Ancient Peaks Winery and Margarita Adventures is dedicated to protecting the habitats of the various species of wildlife that inhabit the land and water on their property. If you want to learn more about the native life at the ranch, you can take one of several tours with naturalist Jacqueline, including nature photography, foraging, and my favorite, ziplining. [00:03:00] The sixth value is business. As a business rooted in female leadership, Cambria Estate Winery shows their dedication to uplifting and empowering women in an incredibly impactful way. Every March for Women's History Month, Cambria selects an organization that aligns with their pillars of climate action and women's leadership and pledges $25,000 to support their efforts. [00:03:26] And the seventh value is always evolving. Tolosa's Three P's Groups welcomes everyone on their team to participate in the business's value of always evolving. Employees get involved in a group, either people, planet, or prosperity, and work together to find ways to analyze and improve the business's sustainable practices. [00:03:46] If you want to read any of these incredible stories in more detail, make sure that you go to the show notes and click on the link, how these brands grow grapes sustainably. [00:03:57] If you're a SIP certified brand and want to share your sustainable story, let us know. Simply email Whitney at vineyard team. org with the value you want to share and how you fulfill that value. She will help you write your story. And we'll share it in a future marketing tips newsletter and podcast. [00:04:14] Until next time, this is sustainable wine growing with the vineyard team. Resources: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story">*** Tell Your Sustainable Story Online Course ***</a></li> <li class="MsoNormal"><a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu">Apply for SIP Certified Wine</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/how-these-brands-grow-grapes-sustainably/"> How These Brands Grow Grapes Sustainably</a></li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/mailing-list/">Marketing Tips eNewsletter</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener">Sustainable Story | Print</a></li> <li class="MsoNormal"><a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener">Sustainable Story | Electronic</a></li> </ul> Vineyard Team Programs: <ul> <li class="MsoNormal"><a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form">Juan Nevarez Memorial Scholarship</a> - Donate</li> <li class="MsoNormal"><a href= "https://www.sipcertified.org/get-certified/self-assessment/"> SIP Certified – Show your care for the people and planet </a></li> <li class="MsoNormal"><a href= "https://www.sustainableagexpo.org/"> Sustainable Ag Expo – The premiere winegrowing event of the year</a></li> <li class="MsoNormal"><a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"> Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace</a></li> <li class="MsoNormal"><a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"> Vineyard Team – Become a Member</a></li> </ul>

<description>&lt;p class="MsoNormal"&gt;[00:00:00] &lt;strong&gt;Beth Vukmanic:&lt;/strong&gt; It's one thing to be able to say that your grapes are grown sustainably, but to be able to explain to someone what that really means is a different story.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:09] Welcome to Marketing Tip Monday with Sip Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, These twice monthly micro podcasts will help you share your dedication to sustainable wine growing.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:30] When it comes to telling your sustainable story, there's an easy framework that can help you. The seven values of SIP certified, which include social responsibility, water management, safe pest management, energy efficiency, habitat, business, and always evolving.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:47] You can use these seven values to talk about the real ways your brand practices sustainability at every level of your business.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:00:55] Dozens of SIP certified brands have already used this framework. In this week's marketing tip, we share the 2024 sustainable stories and invite you to be featured next year.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:06] Our first value is social responsibility. Oso Libre's Por Vida Foundation supports four causes that are near and dear to the owner's hearts. Veteran services, women's cancer research, animal support groups, and children and family support groups. In fact, this year, they donated funding raised from their July Angus event to the Vineyard Team's Juan Nevarez Memorial Scholarship, helps children of vineyard and wine industry workers pay for a higher education. By supporting Oso Libre, guests and customers give back, too.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:39] The second value is water management. At the heart of Bien Nacido Vineyard's sustainable farming ethos lies a diligent approach to water management. Their team of experienced irrigators tailor their irrigation practices to fit the land's needs by using weather data and plant and soil moisture data.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:01:57] Our third value is safe pest management. Presqu'ile Vineyard knew they could protect their vines from birds in a way that was more sustainable than non biodegradable labor intensive bird netting.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:08] Installing programmable bird lasers has protected their vineyards from feathered pests on top of having several other sustainable benefits.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:17] The fourth value is energy efficiency. From a hillside nestled production facility that utilizes gravity flow to solar panels that provide the majority of the energy needs for their building and EV charging stations for customers, Niner Wine Estates reaches a high bar for energy efficiency.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:02:36] The fifth value is habitat. The team at Ancient Peaks Winery and Margarita Adventures is dedicated to protecting the habitats of the various species of wildlife that inhabit the land and water on their property. If you want to learn more about the native life at the ranch, you can take one of several tours with naturalist Jacqueline, including nature photography, foraging, and my favorite, ziplining.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:00] The sixth value is business. As a business rooted in female leadership, Cambria Estate Winery shows their dedication to uplifting and empowering women in an incredibly impactful way. Every March for Women's History Month, Cambria selects an organization that aligns with their pillars of climate action and women's leadership and pledges $25,000 to support their efforts.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:26] And the seventh value is always evolving. Tolosa's Three P's Groups welcomes everyone on their team to participate in the business's value of always evolving. Employees get involved in a group, either people, planet, or prosperity, and work together to find ways to analyze and improve the business's sustainable practices.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:46] If you want to read any of these incredible stories in more detail, make sure that you go to the show notes and click on the link, how these brands grow grapes sustainably.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:03:57] If you're a SIP certified brand and want to share your sustainable story, let us know. Simply email Whitney at vineyard team. org with the value you want to share and how you fulfill that value. She will help you write your story. And we'll share it in a future marketing tips newsletter and podcast.&lt;/p&gt; &lt;p class="MsoNormal"&gt;[00:04:14] Until next time, this is sustainable wine growing with the vineyard team.&lt;/p&gt; &lt;h1&gt;Resources:&lt;/h1&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;*** Tell Your Sustainable Story Online Course ***&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://youtu.be/OswoIn9gzDk?si=rt5qi3GBsUhOZmSu"&gt;&lt;span style= "mso-bidi-font-weight: bold;"&gt;Apply for SIP Certified Wine&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/how-these-brands-grow-grapes-sustainably/"&gt; How These Brands Grow Grapes Sustainably&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/mailing-list/"&gt;Marketing Tips eNewsletter&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Print&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "http://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener"&gt;Sustainable Story | Electronic&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;Vineyard Team Programs:&lt;/h2&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.app.neoncrm.com/forms/vt-donation-form"&gt;Juan Nevarez Memorial Scholarship&lt;/a&gt; &lt;span class="MsoHyperlink"&gt;- Donate&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sipcertified.org/get-certified/self-assessment/"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; SIP Certified – Show your care for the people and planet&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.sustainableagexpo.org/"&gt;&lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Ag Expo – The premiere winegrowing event of the year&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://vineyardteam.thinkific.com/courses/sustainable-story"&gt;&lt;span style="mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;a href= "https://www.vineyardteam.org/resources/resource-library/soil-conservation-and-water-quality.php?id=634"&gt; &lt;span style= "mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt; Vineyard Team – Become a Member&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

[00:00:00] Beth Vukmanic: It's one thing to be able to say that your grapes are grown sustainably, but to be able to explain to someone what that really means is a different story. [00:00:09] Welcome to Marketing Tip Monday with Sip Certified. We know...

256: How These Brands Grow Grapes Sustainably | Marketing Tip Monday

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