Destroy The Hairdresser

This week, Cyd is lighting up the mic with the conversation the industry still tiptoes around: the retail system is broken, stylists are stuck at the bottom of the food chain, and product companies are out here winning big while hairdressers are left dusting shelves and doing math gymnastics hoping to find the “profit” everyone keeps promising.

We dive into the era when salons ran the show, how ego and toxicity pushed stylists into the great suite exodus, the pandemic reset that flipped retail upside down, and the moment big brands pivoted to affiliate links because they had no choice. And just when hairdressers finally started winning? The TikTok influencer wave crashed over the industry and shoved stylists right back to the bottom — even though YOU are the one doing the actual work.

Cyd breaks down what really happened, why influencers are cashing the checks meant for professionals, and what product companies must do if they want to stay relevant in the new era of creator-driven commerce. Spoiler: the future of retail belongs to the people who touch the hair, not the people who touch a ring light.

Whether you’re a stylist, a salon owner, suite-based, or somewhere in between — this is the episode you’ll be sending to everyone in your salon group chat.

And if you’re ready to stop feeling behind, stop playing by outdated rules, and actually build a profitable, modern salon career?

Your salon business shouldn’t feel like guesswork — and you shouldn’t have to do it alone. Inside the Club, you get weekly coaching, real strategies that actually work in 2025, a community that understands the industry you’re living in, and systems that help you make more money with LESS stress.

If this episode hit a nerve… the Club is where you turn the lightbulb moment into action.

👉 Join the Hairdresser Business Club today.
Your clients trust you.
Your career deserves the same energy.

https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

In this episode, Cyd and David go off (lovingly) on the rise of woo-woo salons—the ones where your haircut somehow turns into an unsolicited aura reading, your schedule is set by the moon cycle, and “vibes” are doing more work than the actual business plan.

They unpack:

• When spirituality and religion in the salon cross a line from “on brand” to “manipulative”

• Why your team and clients did not sign up to be part of your personal awakening

• The difference between building a clear brand experience vs. blindsiding people with energy work

• Troll comments like “no pain, no gain” and why DTH exists specifically so the next generation doesn’t have to suffer the way the last one did

• How Destroy The Hairdresser’s “disruptive” branding triggers people who haven’t actually looked at the results

And of course, they circle it back to hourly pricing, boundaries, and critical thinking as the actual structure that lets you build any kind of salon—woo, churchy, ultra-clinical, whatever—without burning everyone out.

👀 Want help doing this without chaos?
This is exactly what they teach inside the Hairdresser Business Club:

• Live weekly business + social media classes with Cyd and David

• A private community of stylists & salon owners who actually get what you’re trying to build

• Access to the full class library so you can binge the methods instead of winging it in the comments section

• All for $39/month, with two weeks free, and you can cancel anytime

Come lurk, learn, and decide for yourself:
👉 Join the Hairdresser Business Club here: https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

You can even be that person who takes a ton of classes in two weeks and then decides if you’re staying. We’ll still love you. 🖤

In this reflective solo episode, David gets honest about validation, legacy, and what it really means to be seen in the hair industry. From social media trolls to self-awareness, he breaks down why craving validation isn’t weakness—it’s human. The real issue? Seeking it from the wrong people.

David dives into the evolution of Destroy the Hairdresser, the chaos of social media, and why connection—not perfection—is what sustains creative entrepreneurs long-term. He also shares how the Hairdresser Business Club is giving stylists and salon owners a place to find support, strategy, and belonging in an industry that often leaves them isolated.

💣 Ready to find your people and grow your business with us?

Join the Hairdresser Business Club →  https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

In this solo episode, Cyd gets brutally honest about the excuses holding you back—from business growth to social media visibility to your own damn potential. If you’re still hiding behind “I don’t know what to post,” it’s time to admit the truth: you’re not confused, you’re insecure. Cyd breaks down how fear of judgment becomes a trap, how to get unstuck, and how to actually build a system that works for you—not against you.

She shares how she coaches stylists to simplify, organize, and show up with strategy instead of burnout, proving you don’t have to post every day to see results. And before wrapping, she spills all the details on her signature program The Social Circus—a 4-week immersive experience designed to help hairdressers find their rhythm, grow their socials, and finally stop overthinking their content.

👉 Payment plans available. Replays included. Zero excuses left.

Ready to run away with the social circus?

JOIN HERE!👇

https://www.destroythehairdresser.com/the-social-circus

Cyd and David get real about the industry’s favorite lie: “I don’t need help.” They unpack why stylists and owners hide behind busyness, how product culture hijacked salons, and why going all-in on social while skipping real-world connection is costing you money.

Then they lay out the fix: The Hairdresser Business Club—DTH’s coaching community where owners and independents learn modern pricing, marketing that actually books, recruiting that works, and leadership that doesn’t burn you out.

You’ll get weekly live classes with Cyd (social) and David (business), replays, and access to the private clubhouse where students share scripts, wins, and receipts.

It’s $39/month with a 2-week free trial, cancel anytime.

If you’re tired of white-knuckling your business alone, come sit with us. 

https://www.destroythehairdresser.com/offers/DbMChf8w/checkout