Destroy The Hairdresser

This episode starts unhinged (as usual) but quickly turns into one of the most important conversations we’ve had about coaching, business, and what actually changes people’s lives.We break down how we got into coaching, from early mentorship and life-altering experiences to launching Destroy The Hairdresser and building something that actually works. Not a step-by-step system. Not a cookie-cutter program. But real coaching that looks at the whole human.We talk about:Why certifications don’t mean what you think they doThe difference between a coach and a consultant (and why most programs are just giving you homework)How your personal life directly affects your business (yes… all of it)Why lineage, mentorship, and being coached yourself actually mattersAnd how we built a coaching company that’s about transformation—not just tacticsIf you’ve ever wondered what makes someone qualified to coach… or why some programs just don’t hit… this is the conversation.If you’re tired of trying to figure this out alone, this is your room.The Hairdresser Business Club is where salon owners and stylists come every week to talk about the real stuff:→ Pricing→ Hiring→ Marketing→ Leadership→ ProfitAnd unlike most programs… you don’t just get a course.You get access to us.We’re inside the club, answering questions, coaching, teaching, and helping you actually apply this to your life and business in real time.No gatekeeping. No “you can’t afford us so you don’t get us” energy.Just real support.👉 Join here: https://www.destroythehairdresser.com/the-hairdresser-business-clubTry it out, come hang with us, and see what happens when you stop building your business alone.

Hairdressers have never had more tools to market themselves… yet so many stylists are still struggling to fill their chairs.In this episode, Cyd and David unpack the real truth about salon marketing today. Social media has become the go-to strategy for many stylists, but chasing followers, likes, and viral moments doesn’t always translate into actual paying clients. While online marketing is powerful, it’s only one piece of the puzzle.They talk about the marketing method many stylists have forgotten: building real relationships in the real world. From word-of-mouth referrals to becoming known in your local community, the most reliable clients—the ones who come back again and again—are often built through connection, conversation, and confidence outside of a screen.Cyd shares how some of her strongest clientele came from relationship-driven referrals that eventually turned into entire friend groups booking together. David reflects on how many stylists today feel uncomfortable promoting themselves in person and how hiding behind social media can slowly erode real-world confidence.This conversation is all about finding the balance between modern digital marketing and timeless relationship building—because the most successful salons aren’t choosing one or the other.They also introduce David’s upcoming class Bread & Butter, a live workshop designed to teach hairdressers simple, modern strategies for building a loyal clientele using both online and offline marketing.The class costs less than a loaf of bread and a stick of butter and focuses on practical strategies you can start using immediately to grow your clientele and your income.If you’re ready to stop chasing likes and start building real clients, you can learn more and save your seat here:https://www.destroythehairdresser.com/bread-butter-2026

In this solo episode of Destroy the Hairdresser, Cyd takes the mic to talk directly to salon owners about one of the biggest frustrations in the industry: hiring.Every week she hears the same thing in coaching calls:“I can’t find good stylists.”“No one wants to work anymore.”“Everyone just wants to rent a suite.”But what if hiring isn’t actually the problem?In this episode, Cyd breaks down why recruiting feels harder than ever and why the constant “we’re hiring” posts on Instagram aren’t bringing in the right people. She explains how many commission salons were built by copying outdated structures instead of intentionally designing a system that attracts talent.You’ll hear about:Why hiring has become so emotionally exhausting for salon ownersThe cycle of hiring, training, and losing stylistsWhy “we’re hiring” graphics actually repel great talentHow desperation shows up in recruitingWhy profitability and structure determine whether stylists want to work for youIf you’re a salon owner feeling stuck in the hiring hamster wheel, this episode will challenge the way you think about recruiting and leadership.Because the real issue isn’t finding stylists.It’s building a salon that great stylists actually want to join.JOIN THE NEW COMMISSION SALON HERE: https://www.destroythehairdresser.com/the-new-commission-salon-2026

In this episode of Destroy The Hairdresser, David and Cyd accidentally prove a point.What starts as a conversation about social media strategy, live video, and “visual hooks” quickly spirals into stink bugs in microphones, lice trauma, wolf spiders, sponsorship rants, and whether salons should infect clients to create recurring revenue (kidding… mostly).But here’s the experiment:They hit record.They go live.They stop trying to be educational.And they let the nonsense unfold.And if you’re still listening to the end… that’s the point.This episode explores:Why voyeur-style content is the futureWhy audiences don’t want lectures — they want accessThe shift from “teaching” to “being watched”Why going live as a salon might be smarter than you thinkHow influence really works in everyday conversationsThere is no polished takeaway.There is no 5-step system.Just proof that attention is built through presence, not perfection.And if you made it to the end?Congratulations.You’re part of the experiment.

In this episode of Destroy The Hairdresser, David goes solo.He invites you into a different vision of what a salon can be, one that feels more like a gallery than a factory.Slower doesn’t mean less money. Softer doesn’t mean weak.David breaks down how DTH salons operate with less chaos and higher profitability by removing double booking, eliminating retail pressure, and focusing on time-based pricing, shared space, and intentional systems. Instead of hustle-driven burnout, he describes a model where artists are paid for their time, commission is structured with freedom, and owners build spaces they actually want to uphold.This episode explores curiosity as a business skill, fearlessness as a practice, and why the salons that survive rejection cycles are the ones built on belief, not imitation.If you’ve ever wondered whether calm can be profitable, or whether commission can feel expansive instead of restrictive, this episode is for you.David is teaching The New Commission Salon a four week intensive where he walks through the philosophy, structure, and financial framework behind this model.You’ll learn how to:​Design a commission salon that feels like freedom, not control​Implement time-based pricing​Eliminate retail dependency​Increase profitability beyond industry averages​Build systems you can actually sustainIf this episode resonated, this is your next step.Learn more and enroll here:https://www.destroythehairdresser.com/the-new-commission-salon-2026Or text David directly if you’re serious about changing your structure.Slower can be profitable.Softer can be powerful.But only if you build it that way.Ready to Build It?