Destroy The Hairdresser

This week, we’re unpacking what it actually means to be in on the joke and why it’s one of the most powerful moves you can make in business, social media, and honestly… life.We kick things off with Justin Bieber and his Coachella moment, where instead of running from the internet’s narrative, he leaned all the way in. The memes, the chaos, the “is he okay?” era, he owned it, reframed it, and took his power back. And yeah… it was kind of genius.From there, we spiral (in the best way) into the darker side of online culture comment sections. We break down one of our own posts that blew up… and not in the “everyone’s so supportive” way. We read the comments, react in real time, and call out the weird, unnecessary negativity that people feel entitled to throw at strangers on the internet.This episode is part pop culture breakdown, part social media reality check, and part “why are you like this?” energy.If you’ve ever:Posted something and immediately regretted opening the commentsWondered why people go out of their way to be rudeOr needed a reminder that you don’t have to play the victim to win online…this one’s for you.Because the truth is: when you’re in on the joke, no one can use it against you.

On August 15, 2024, Cassie Belcher, owner of Sanctuary Salon, came on the podcast just six months into opening her salon—and she was in the thick of it. No paycheck. Figuring it out. Trying to make it work without a clear roadmap.Now? It’s a completely different conversation.In this follow-up episode, Cassie sits down with David Bosscher to break down what actually happened over the last year—how she grew her salon to $500,000 in revenue, built a team of 14, and is now aiming for $880,000 by the end of 2026.This episode is the real-time proof of what can happen when you stop playing small and start making strategic moves:The exact shifts that took her from not paying herself to running a profitable salonWhat changed in her leadership as her team grew (fast)The messy middle no one posts about—and how she pushed through itHow she made decisions under pressure without spiralingWhat she’s doing now to scale toward nearly $1MIf you listened to her first episode, this is the update you’ve been waiting for.If you didn’t? You’re about to hear what’s actually possible in a year when you commit and follow through.Want to grow your salon business like Cassie?JOIN THE HAIRDRESSER BUSINESS CLUB HERE

We’ve said it before, this industry needs to change.So we’re taking it offline.In this episode, we’re talking all about the Disobedient Business Tour, why we created it, what it actually is, and what we’re building behind the scenes.This isn’t just another class.It’s a space for salon owners and stylists who are ready to think differently, challenge the norms, and build businesses that actually work.We’re sharing:→ The vision behind the tour→ What you can expect when you’re in the room with us→ Why in-person conversations hit differently than anything online→ And how we’re creating our own corner of this industry—togetherIf you’ve been feeling stuck, disconnected, or like the “industry standard” just isn’t it anymore…this is your invitation.🎟️ Grab your ticket hereSpots are limited and once they’re gone, they’re gone.Come be part of what we’re building 💣

You say you charge one rate…but do you actually?In this episode, we’re calling out a sneaky pattern we see all the time:stylists who confidently state their pricing—until a “sweet little old lady” sits in their chair.Suddenly the rules change.The price drops.And the boundary disappears.We’re breaking down:→ Why this happens (hint: it’s not generosity, it’s discomfort)→ How undercharging certain clients creates inconsistency in your business→ The long-term impact on your income, confidence, and boundaries→ What it actually looks like to charge your rate—across the boardBecause this isn’t about being cold or uncaring.It’s about building a business that’s fair, sustainable, and honest.If your pricing changes depending on who’s in your chair…this episode is going to hit.Want more from DTH? Join the Hairdresser Business Club and grab 2 weeks free to get started. https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

What if the way you’ve been taught to run a salon… isn’t the most profitable way to run a salon?In this episode, Cyd and David break down one of the most talked about—and misunderstood—concepts in the industry: station sharing.We’re diving into:→ What station sharing actually is (and what it’s not)→ Why the traditional “one stylist, one chair” model is limiting your income→ How this method increases flexibility, freedom, and profitability→ The mindset shifts salon owners need to make to implement it successfullyThis isn’t about cramming more people into your space.It’s about using your space smarter—and building a business that actually works.If you’ve been feeling maxed out, stuck, or like your salon has hit a ceiling… this episode will open your eyes.Ready to go deeper?Grab our Station Sharing Blueprint for just $9.99 →https://www.destroythehairdresser.com/offers/bBBHkJEF/checkoutOr join the Hairdresser Business Club and get your first 2 weeks free →https://www.destroythehairdresser.com/offers/DbMChf8w/checkoutBecause this industry doesn’t need more hustle.It needs better systems 💣