It’s bull buying season, and choosing the right sire can shape the future of your herd. In this Successful Farming Saturday Short, Scott Greiner of Virginia Tech explains why cattle producers must start with clear breeding objectives before stepping into the sale barn. Learn how to evaluate pedigree, performance data, calving ease and birth weight EPDs, and why a breeding soundness exam is essential. The right bull isn’t just a purchase — it’s a long-term genetic investment in your operation’s profitability. Learn more about your ad choices. Visit podcastchoices.com/adchoices