In this episode, Lisa Foust Prater sits down with Tara Vander Dussen and Natalie Kovarik to discuss why agriculture is in a unique cultural spotlight — and what farmers should do with it. From increased consumer curiosity about food sourcing to national attention on ag events like CattleCon, the conversation explores how producers can use this moment to build trust, transparency, and stronger public understanding. Learn more about your ad choices. Visit podcastchoices.com/adchoices