This panel, Empowering Host Cities and Event Organisers Through Exceptional Visitor Experience, explores how cities and organisers can design seamless, inclusive and memorable journeys for attendees. Helen Helliwell (Invictus Games Birmingham 2027), John David (SportsETA) and Dr. Igor Lanzoni (JJIF and multiple international federations) join moderator Chris Thompson (You.Smart.Thing) to discuss visitor-centric planning, mobility and accessibility, technology-enabled experiences and how great visitor experience can drive reputation, repeat visitation and long-term legacy for host cities.