Brand Keys president Robert Passikoff discusses his New York firm's 25th annual Sports Fan Loyalty Index survey, showing MLB has bounced NFL out of top spot. Plus, more on Mariners fan loyalty and a chat with Sounders goalkeeper Stefan Frei abput the business of winning championships

Hard Count with Geoff Baker

The Seattle Times

Ep. 18: MLB bumps NFL out among major U.S. sports for best fan loyalty

APR 5, 201746 MIN
Hard Count with Geoff Baker

Ep. 18: MLB bumps NFL out among major U.S. sports for best fan loyalty

APR 5, 201746 MIN

Description

Brand Keys president Robert Passikoff discusses his New York firm's 25th annual Sports Fan Loyalty Index survey, showing MLB has bounced NFL out of top spot. Plus, more on Mariners fan loyalty and a chat with Sounders goalkeeper Stefan Frei abput the business of winning championships