Make Me Smart
Make Me Smart

Make Me Smart

Marketplace

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Each weekday, Marketplace’s Kimberly Adams makes today make sense along with her Marketplace colleagues, breaking down happenings in tech, the economy, and culture. Because none of us is as smart as all of us.

Recent Episodes

Make Me Smart about the business of sake
MAR 27, 2026
Make Me Smart about the business of sake
<p>It’s peak bloom in Washington, D.C.! Cherry blossom viewing is deeply rooted in Japanese culture, and it goes hand-in-hand with enjoying Japan’s national beverage: sake. On today’s show, Kimberly is joined by Reiko Hirai, founder of D.C. Sake Co., to talk about the ins and outs of the sake industry and why more breweries are popping up in the United States. Oh, and we’ll taste some sake too!</p><br/><p>Here’s everything we talked about:</p><br/><ul><li><a href="https://www.nps.gov/subjects/cherryblossom/hanami.htm">"Hanami - Cherry Blossom Festival"</a> from the U.S. National Park Service</li><li><a href="https://www.bbc.com/news/business-64797853">"Sake brewers toast big rise in global sales"</a> from BBC News</li><li><a href="https://www.bloomberg.com/news/articles/2025-06-16/american-sake-is-having-a-major-moment?embedded-checkout=true">"American Sake Is Having a Major Moment"</a> from Bloomberg</li><li><p><a href="https://www.wineenthusiast.com/basics/how-to-serve/how-to-drink-sake/?srsltid=AfmBOor6ieA6qX3u07yBGLJYZXB5jEVEF40LBs-Pm5uatZHQdm6z0mXY">"How to Drink Sake, According to Pros"</a> from Wine Enthusiast</p><br/><p><a href="https://www.instagram.com/p/DI0C02mRKbB/">https://www.instagram.com/p/DI0C02mRKbB/</a> </p></li></ul><br/><br/><p>If you count on this show to bring a little clarity to the chaos, consider pitching in. <strong>Donate now:</strong> <strong><a href="https://support.marketplace.org/smart-sn" class="interallink">https://support.marketplace.org/smart-sn</a></strong></p>
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27 MIN
The humanitarian risks of a fertilizer shock
MAR 26, 2026
The humanitarian risks of a fertilizer shock
<p>The effective closure of the Strait of Hormuz due to the war with Iran is having all sorts of effects on energy markets and the flow of other commodities—like fertilizer. Roughly <a href="https://www.cfr.org/articles/the-iran-wars-hidden-front-food-water-and-fertilizer" class="default">one third</a> of the world’s fertilizer passes through the narrow waterway in the Persian Gulf. On today’s show, the Council on Foreign Relations’ Michael Werz joins Kimberly to make the case that the ongoing disruption to the fertilizer trade is causing a chain reaction that could raise food prices and intensify humanitarian crises across the globe. </p><br/><p>Here’s everything we talked about today:</p><br/><ul><li><a href="https://www.cfr.org/articles/the-iran-wars-hidden-front-food-water-and-fertilizer">"The Iran War’s Hidden Front: Food, Water, and Fertilizer"</a> from the Council on Foreign Relations </li><li><a href="https://www.wsj.com/opinion/the-iran-wars-other-energy-shortagefood-9be83005?gaa_at=eafs&amp;gaa_n=AWEtsqdJVAFedFkTvhpuS2rtz16F-scJIKmWsSBCzuo7NYItKc0bd-PI-bMQNaxOEuY%3D&amp;gaa_ts=69c43eab&amp;gaa_sig=WYHsOxK5o0dLNkOGaiRgfrwQpMTwky-GT9g_MVF2PdcKZf10W88eS9GKTD5YKnbgNe-RVqh5IzmyB4n5A2421Q%3D%3D">"The Iran War’s Other Energy Shortage—Food"</a> from The Wall Street Journal </li><li><a href="https://www.theguardian.com/business/2026/mar/22/energy-shock-iran-war-also-driving-world-towards-food-crisis">"Energy shock talk grabs headlines but the Iran war is also driving the world towards a food crisis"</a> from The Guardian </li><li><a href="https://www.ft.com/content/615309d5-5aa1-42a7-bb34-09d7f29c7d79?syn-25a6b1a6=1">"Russia reaps fertiliser windfall from Iran war"</a> from The Financial Times</li></ul><br/><br/><p>If “Make Me Smart” adds something meaningful to your week, we’d love your help keeping it going. <strong>Donate now:</strong> <a href="https://support.marketplace.org/smart-sn" class="ms-outlook-linkify">https://support.marketplace.org/smart-sn</a></p>
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15 MIN
The super PAC spending flooding the primaries
MAR 24, 2026
The super PAC spending flooding the primaries
<p>Primary season for the 2026 midterm elections is underway. And the money <a href="https://www.washingtonpost.com/politics/2026/03/21/israel-midterms-spending-pacs/" class="default">from super PACs</a> is already flowing. But how well is it working? On today’s show, Kimberly talks with democratic strategist Tim Lim about how spending from outside groups is shaping this year’s races so far and why strategists are waiting on the outcome of an under-the-radar Supreme Court case that could loosen the rules on how parties can coordinate with candidates.</p><br/><p>Here’s everything we talked about today:</p><br/><ul><li><a href="https://www.bloomberg.com/news/articles/2026-03-14/midterms-2026-trump-war-chest-to-back-republicans-sits-untapped">"MAGA Inc.’s $300 Million War Chest Waits for Go-Ahead From Trump"</a> from Bloomberg </li><li><a href="https://www.washingtonpost.com/politics/2026/03/21/israel-midterms-spending-pacs/">"Super PAC spending passes $200M, with some groups hiding their cause"</a> from The Washington Post</li><li><a href="https://www.semafor.com/article/03/18/2026/big-spending-democratic-pacs-see-mixed-results-in-illinois">"Big-spending Democratic PACs see mixed results in Illinois"</a> from Semafor</li><li><a href="https://www.politico.com/news/2026/02/05/2026-elections-party-fundraising-ad-spending-00766172">"This Supreme Court decision could upend millions in political spending ahead of the midterms. Here’s how the parties are preparing."</a> from Politico </li><li><a href="https://www.bernsteinshur.com/insights-events/pivotal-u-s-supreme-court-case-could-further-reshape-federal-campaign-finance-law/">"Pivotal U.S. Supreme Court Case Could Further Reshape Federal Campaign Finance Law"</a> from Bernstein Shur </li></ul><br/><br/><p>Got a question about the Iran war and its impact on the global economy? Leave us a voicemail at 508-U-B-SMART or email <strong><a href="mailto:[email protected]" class="interallink">[email protected]</a></strong>.</p>
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13 MIN
The economics behind the rise of BTS and Korean culture
MAR 20, 2026
The economics behind the rise of BTS and Korean culture
<p>From the success of “K-pop Demon Hunters” to the return of BTS, K-pop is having a moment. But the rise of Korean culture was no accident—it has a decades-long backstory of investment by the South Korean government. On “Economics on Tap,” Kimberly talks with Michelle Cho, researcher of East Asian pop cultures at the University of Toronto, about the history behind the spread of Korean culture and how it’s shaped industries from entertainment to beauty. Speaking of K-beauty: sunscreen or sheet masks?</p><br/><p>Here’s everything we talked about today:</p><br/><ul><li><a href="https://foreignpolicy.com/2025/09/19/kpop-demon-hunters-netflix-south-korea-culture-music/">‘KPop Demon Hunters’ Leads the Wave Back to Korea</a> from Foreign Policy</li><li><a href="https://www.nytimes.com/2026/03/20/arts/music/bts-k-pop-industry-demon-hunters.html">BTS Is Back With ‘Arirang,’ but the K-Pop Landscape Has Changed</a> from The New York Times</li><li><a href="https://www.theguardian.com/world/2022/sep/04/korea-culture-k-pop-music-film-tv-hallyu-v-and-a">K-everything: the rise and rise of Korean culture</a> from The Guardian </li><li><a href="https://www.nytimes.com/2026/01/31/us/kpop-demon-hunters-korean-lessons.html">"Americans Are Learning Korean Because of ‘KPop Demon Hunters’"</a> from The New York Times</li><li><a href="https://www.vogue.com/article/korean-sunscreens">"What’s So Special About Korean Sunscreens?"</a> from Vogue</li><li><a href="https://www.teenvogue.com/story/how-k-pop-stars-are-leading-mental-health-conversations-aapi">"How K-pop Stars Are Leading Mental Health Conversations for AAPI People and Beyond"</a> from Teen Vogue</li></ul><br/><br/><p>We love hearing from you. Leave us a voicemail at 508-U-B-SMART or email <strong><a href="mailto:[email protected]" class="interallink">[email protected]</a></strong>.</p>
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32 MIN