Melanie Icke is Head of Education at Phorest Salon Software and has over 25 years experience in the Beauty Business. She ran an incredibly fun and interactive workshop at the 2019 Salon Owners Summit, where she took attendees through how to use a tool called the DiSC method to decode people’s behaviours and find out what their needs are, what motivates them and what closes them down. You can use this method to communicate better with staff, and upsell more retail and treatments to clients.

Click here for the written version of this blog.

About the author

Sorcha Mullis is Phorest’s search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website, Sorcha contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has also written for Social Media Today, State of Digital, Social Media Perth among other leading digital marketing websites. She has headed up SEO teams in Perth and Dublin, and over the past 10 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales. Sorcha has won multiple awards for her SEO achievements, including Best Overall SEO Initiative at the 2019 Search Engine Land Awards; and Best Strategy and Best Integrated Campaign at the 2019 Digital Media Awards.

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