Wild Ideas Worth Living

Cody Townsend is one of America's most well-known and beloved professional skiers. In his 20s, Cody made a name for himself as a competitive alpine ski racer before starring in dozens of blockbuster ski movies. His fame skyrocketed in 2014 when he skied The Crack, a steep and narrow gully in Alaska. Following this feat, Cody embarked on an ambitious journey to ski the 50 classic lines in North America— a project that isn't quite finished and maybe never will be.

About a decade ago, entrepreneur Karla Amador set her sights on completing 52 hikes in a year. She called this project "The 52 Hike Challenge." 10 years later, she's turned it into a national company that encourages thousands of participants to get outside.

Will Gadd has spent his thirty-year career mastering the balance between risk management and innovation in extreme sports. He has set two paragliding distance records, won numerous ice climbing competitions, and achieved multiple first ascents. In 2015, Will became the first person to ice climb Niagara Falls.

Jessie Krebs is a wilderness survival expert and Air Force veteran who prepares people for worst-case scenarios. Since her time in the Air Force, Jessie has used her experience to open her own wilderness survival school with a mission to share her knowledge with everyone, especially women, BIPOC, and LGBTQ folks, so they can more confidently, and safely explore the outdoors.

12 years ago Martinus Evans went on his first run. Despite the initial struggle, he went on to complete his first marathon just 18 months later. Today, Martinus is a marathon runner, author, speaker, and the founder of the Slow AF Run Club, a community of over 40,000 members that motivates runners of all speeds to go after their big goals.