<description>&lt;p&gt;Rene Federico is US Head of Marketing at Primark, the global fashion retailer known for its affordable, stylish offerings. Federico discusses Primark's growth in the US, including its expansion plans and the unique in-store experience that sets the brand apart. She shares insights on adapting Primark's messaging for American consumers, the importance of brick-and-mortar retail, and the company's first US brand campaign. Federico also covers strategies for building brand awareness, the role of social media and influencer marketing, and what shoppers can expect when visiting a Primark store.&lt;/p&gt; &lt;p&gt;James Cook is the Director of Retail Research in the Americas for JLL. &lt;/p&gt; &lt;p&gt;Subscribe: &lt;a href= "https://itunes.apple.com/us/podcast/where-we-buy/id1186408446?mt=2&amp;ls=1"&gt; Apple Podcasts&lt;/a&gt; | &lt;a href= "https://open.spotify.com/show/5foHMsABY7H5l88nIwBKuZ?si=GxFexBGJQXG4HAgyhBw27g"&gt; Spotify&lt;/a&gt; &lt;br /&gt; Listen: &lt;a href= "http://wherewebuy.show/"&gt;WhereWeBuy.show &lt;/a&gt;&lt;/p&gt; &lt;p&gt;Email: &lt;a href= "mailto:jamesd.cook@jll.com"&gt;jamesd.cook@jll.com&lt;/a&gt; &lt;/p&gt; &lt;p&gt;YouTube: &lt;a href= "http://everythingweknow.show/"&gt;http://everythingweknow.show/&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Read more retail research here:  &lt;a href= "http://www.us.jll.com/retail"&gt;http://www.us.jll.com/retail&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Theme music is &lt;a href= "http://freemusicarchive.org/music/The_Good_Lawdz/A_Lil_Sumthin_Sumthin/The_Good_Lawdz_-_A_Lil_Sumthin_Sumthin_-_03_Run_In_The_Night"&gt; Run in the Night&lt;/a&gt; by The Good Lawdz, under Creative Commons &lt;a href= "https://creativecommons.org/licenses/by-sa/3.0/"&gt;license&lt;/a&gt;.&lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

Where We Buy: Retail Real Estate with James Cook

Where We Buy

Building the Primark Brand in America - Where We Buy #358

NOV 20, 202532 MIN
Where We Buy: Retail Real Estate with James Cook

Building the Primark Brand in America - Where We Buy #358

NOV 20, 202532 MIN

Description

Rene Federico is US Head of Marketing at Primark, the global fashion retailer known for its affordable, stylish offerings. Federico discusses Primark's growth in the US, including its expansion plans and the unique in-store experience that sets the brand apart. She shares insights on adapting Primark's messaging for American consumers, the importance of brick-and-mortar retail, and the company's first US brand campaign. Federico also covers strategies for building brand awareness, the role of social media and influencer marketing, and what shoppers can expect when visiting a Primark store.

James Cook is the Director of Retail Research in the Americas for JLL.

Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show

Email: [email protected]

YouTube: http://everythingweknow.show/

Read more retail research here: http://www.us.jll.com/retail

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.