Level Up - From Agent to Entrepreneur

There are two kinds of real estate agents.  The average ones who thrive when the market’s good, and the ultimate agents who dominate no matter what’s going on the market.  While other agents complain about high interest rates and low inventory, the best agents maintain market share - in fact, they can even increase it in the toughest times.  These ultimate agents are defined by 13 non-negotiable skills that lead to sustainable and duplicatable results. They are faithful to strategies and tactics they deploy daily - like clockwork.  What skills separate an average agent from the market-proof real estate rockstars? How do you build a business that stays consistent, no matter what? In this episode, we’re sharing the essential skills an agent needs to have to succeed regardless of market conditions.    An ultimate agent has a business that’s predictable, duplicatable and sustainable. -Greg Harrelson     Things You’ll Learn In This Episode  Routine by design vs. routine by defaultNot having a routine is a routine….one that doesn’t lead to the results you want. How do top agents design their days for success?  More contacts, more conversations, more closings Lead gen, follow up and adding value to your database are the lifeblood of a successful real estate business. How do we make sure we’re getting the most ROI from these pillars?  Master the market The average agent doesn’t know much about the market beyond the surface level information everyone knows. How do you differentiate yourself by knowing more?      About Your Host Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 20 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC.     Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

When it comes to building a solid listing-based business, most agents want to quickly get into expired and canceled listings. Here’s the problem: they go after these leads before they’ve built up the confidence and skills they need. This leads to mediocre results, a loss of confidence, and less income.  Instead of taking this approach, we coach our agents on a step-by-step process to build up to expired and canceled listings by starting with other lead types first. The conversational skills needed to convert expired listings can’t be built up overnight. The best agents got really good at the foundational skills before they went after the most competitive and challenging leads. If you want to be a successful listing agent, you can’t skip this vital step.  What lead pillars should we start with in order to gain the skills we need? In part two of our listings webinar, Abe Safa and I talk about how to build up to the highest quality listing leads.  Things You’ll Learn In This Episode  Don’t overlook FRBOs There are so many lead pillars that have less competition than expireds. How do we get easy access to these higher quality leads? One lead pillar at a time The closer a lead is to the transaction, the more advanced the skills we need to have. How do we gain the skills we need for higher level leads?  The key to being a successful listing business Once we’ve built the skills to go after expired and canceled listings, how do we get the most out of this lead source?   About Your Host Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 20 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC. Want To Level Up Your Production? (and live anywhere in the Carolinas) Check out www.gregharrelsoncareers.com Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Any real estate agent can become a listing machine in a very short space of time. Even if you’re new to the business, if you’ve been working with buyers your whole career, or you just want to multiply your listing inventory.  If you put the right pieces in place, you can build a solid listing-based business that can withstand all market conditions. The challenge is: a lot of what agents are taught to get more listings actually works against that goal.  We’ve coached hundreds of agents on a different strategy, and it works every single time.  Why do we have to master the listing presentation before we generate a single lead? Are lead gen companies actually making it harder to build a successful listing-based business? In this episode, Abe Safa joins me for the first of a two-part webinar where we share a step-by-step process for building a strong listing-based business.  Things You’ll Learn In This Episode  Why seasoned agents struggle more than newbies Experienced agents often plateau because they get complacent. How do you refocus on the fundamentals if you’ve faltered? Master the listing presentation first Most coaches and leaders teach agents to focus on everything but the listing presentation first, why do we coach our agents to start with it?  Double down on prospecting Lead companies want you to focus less on generating leads yourself and more on depending on them. How does this put your profits at risk?  An unproductive metric Dial attempts don’t matter as much as actual conversations, so what metric should guide our prospecting?   About Your Host Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 20 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC. Want To Level Up Your Production? (and live anywhere in the Carolinas) Check out www.gregharrelsoncareers.com Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In today’s real estate market, many agents are asking the same question: how do I get more leads, listings and increase my production?  Well, there are a lot of different ways to generate more listings right now. But before you dive into a strategy, you have to make sure it works for you, and that it’s a method you can do day in and day out.  Because here’s the thing: most activities, done consistently will work and even the best strategies done inconsistently won’t yield a result.  There are 3 conditions that need to be present if you want to build up your listing inventory. How do we set ourselves up for success? What is the difference between an active strategy and a passive one? In this episode, I talk about the 3 “magic pills”  that will get you more listings right now.   About Your Host Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 20 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Every day in real estate is a battle against distractions, shiny objects and unproductive activities. Accountability is one of the most powerful ways to combat these things and stay on the path of activities that lead to success.  The problem is: a lot of people don’t understand what accountability is. They think it’s a form of micromanaging or policing your activities. Accountability is really just about providing the support that keeps you consistent so you achieve what you set out to do.  How do I help my agents with accountability? How does accountability make achieving our goals easier? In this episode, I talk about the point most people miss when it comes to accountability.    About Your Host Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 20 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC.   Want To Level Up Your Production? (and live anywhere in the Carolinas) Check out www.gregharrelsoncareers.com   Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/     Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!