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<i><span style="font-size: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Farming can help you both widen your database and build your business. Here’s how.</span></span></i></div>
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<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span><span style="font-size: large;"><a href="https://thesuburbancompany.leadpages.co/kw-webpage/" target="_blank"><b><span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Join Our Team</span></span></b></a></span></div>
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<span style="font-size: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif;">I get a lot of questions from agents in terms of what they should focus on when it comes to building their business and their database, so today I’d like to share a quick tip on how you can do that in 2017.<br /><br />For our agents, <b>the key is marketing to a farm.</b> What is a farm? A farm is a geographic area in a specific neighborhood that an agent should market to consistently over time. If you do not have a farm yet, it’s always best to start in your neighborhood or any area with a population of homes that has a turnover rate of at least 5% to 10%. <br /><br />How can you gauge the turnover rate? Pull a neighborhood that has about 100 homes and look back into the MLS to find out how many homes have sold there over a 12-month period. Any area with a 5% to 10% turnover rate is a great place to invest marketing into that farm. </span></span><br />
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Consistent marketing is the key to farming.
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<span style="font-size: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: normal;"><b>Consistent marketing is the name of the game when it comes to farming.</b> It will take a little bit of time, but after a while, your brand and your name will be well-known in that market. That effect coupled with your prospecting into that market will yield you your return on investment. </span></span></span><br />
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<span style="font-size: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: normal;">If you’re an agent looking to build your farm, please contact us so we can help you implement this process into your business. We look forward to helping you!</span></span></span>
