Price, quality and service are not differentiators. Thanks to rising customer expectations, they're merely a prerequisite to play in the game today.

Turning Point Strategies

Ed King and Steven Winokur

True Differentiation

SEP 27, 20061 MIN
Turning Point Strategies

True Differentiation

SEP 27, 20061 MIN

Description

Price, quality and service are not differentiators. Thanks to rising customer expectations, they're merely a prerequisite to play in the game today.