<description> &lt;p&gt;We talk about using content marketing and inbound marketing as a core Tech Smart Boss strategy.&lt;/p&gt; &lt;p&gt;Done properly, this leaves you with a lot of great content, known as evergreen content, that you can share over and over again. You can also repurpose it (and you should) for your sales team.&lt;/p&gt; &lt;p&gt;In this episode, I discuss the concept of reusing your content and converting it into sales and marketing collateral to help increase your sales.&lt;/p&gt; &lt;p&gt;https://www.techsmartboss.com/135&lt;/p&gt; </description>

The Tech Smart Boss Podcast

David Ferguson

Episode 135: How To Reuse Your Existing Content To Drive Sales (The Tech Smart Boss Way)

AUG 27, 201937 MIN
The Tech Smart Boss Podcast

Episode 135: How To Reuse Your Existing Content To Drive Sales (The Tech Smart Boss Way)

AUG 27, 201937 MIN

Description

<p>We talk about using content marketing and inbound marketing as a core Tech Smart Boss strategy.</p> <p>Done properly, this leaves you with a lot of great content, known as evergreen content, that you can share over and over again. You can also repurpose it (and you should) for your sales team.</p> <p>In this episode, I discuss the concept of reusing your content and converting it into sales and marketing collateral to help increase your sales.</p> <p>https://www.techsmartboss.com/135</p>