Niching down can feel like you’re closing doors, but the real risk is staying so broad that nobody knows why they should choose you. Jenny sits down with Gordon Brewer, a licensed marriage and family therapist and the host of the Practice of Therapy podcast, to unpack a simpler, more grounded way to choose a profitable niche without spiraling into overthinking.We dig into the real places people get stuck, like trying to invent a “totally unique” specialty, or forcing themselves into work they don’t even enjoy. Gordon shares how your best niche often lives at the intersection of what energizes you and what your market actually needs. We talk about how telehealth changes the game, why underserved problems can be a powerful signal, and how clear niche messaging helps you stand out in search results, referrals, and your content marketing.Then we get practical about niche validation. We cover how to listen for patterns in your caseload, how to use colleague feedback, and why the questions you hear on repeat are one of the best clues that paying clients are already looking for what you offer. That same repeated guidance can also become a workshop, guide, or product so you stop saying the same thing in every session and build more sustainable income.Grab the linked resources, then subscribe, share this with a fellow service-based business owner, and leave a review so more listeners can build a focused, profitable practice.Grab the 30-minute Launch PlanRead more HERESupport the show