Global energy markets are under acute pressure as geopolitical disruption tightens supply and drives volatility. Events like the conflict in the Middle East are no longer regional—they ripple through fuel supply chains everywhere. Companies are not short of data. They are overwhelmed by it. Yet despite this abundance, assembling a clear operational picture still takes hours, leaving decision-makers reacting to a fast-moving market with a slow, fragmented view. The real constraint is not the decision itself—it is the time to assemble data and the even longer delay to execute. Information remains scattered across systems, emails, and legacy processes, often with high latency and inconsistent formats. At the same time, the industry operates as a network of hundreds of micro-markets—each terminal, tank, and junction representing a settlement point with its own dynamics. This fragmentation creates friction across the entire value chain, from inventory visibility to logistics coordination, limiting the ability to act on fleeting opportunities and, in some cases, preventing decisions from being made at all. In this episode, I speak with Ken Evans of DTN about how companies can compress decision cycles without increasing risk. We explore why data integration and workflow design matter more than raw analytics, how improving connectivity across the value chain can unlock margin, and where AI can play a practical role without taking control of decisions. Ken shares real-world examples of missed opportunities, execution bottlenecks, and emerging solutions that are helping companies move from fragmented, manual processes to faster, more resilient operations. 👤 About The Guest Ken Evans is a senior leader at DTN, a company specializing in data, analytics, and operational platforms for energy and commodity markets. He works closely with fuel suppliers, distributors, and terminal operators across North America to improve decision-making, supply chain visibility, and operational efficiency. Ken brings deep experience in connecting fragmented systems and data sources across the fuel value chain, helping organizations respond more effectively to market volatility and operational complexity. 💼. Ken on LinkedIn: https://www.linkedin.com/in/kendevans/ 🌐 DTN: https://www.dtn.com ⚒️ Additional Tools & Resources 🎬 Go backstage and check out my studio: https://geoffreycann.com/mystudio/ 🎓 Take my one day digital strategy training course for oil and gas: https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185 🔗 Connect with Me 🖥️ Blog series: https://digitaloilgas.substack.com/ 🎧 Podcast: https://geoffreycann.com/broadcast/ 💼 LinkedIn: https://www.linkedin.com/in/advocate-digital-innovation-for-energy/ 🤬 X (formerly Twitter): https://x.com/geoffreycann ⚠️ Disclaimer The views expressed in this podcast are my own and do not constitute professional advice.