Oil and gas companies are sitting on vast amounts of surplus inventory, often without realizing its true scale or value. Equipment purchased for major projects frequently ends up idle, and stored across warehouses and laydown yards, while tying up capital and incurring ongoing costs. While some of this surplus results from project changes or cancellations, much of it reflects a deeper systemic issue around how industrial assets are tracked and managed. The challenge is greater than just the existence of surplus, and is much more about the inability to act on it. Data quality deteriorates as assets move through their lifecycle, internal systems fail to communicate across business units, and there are few effective tools to support reuse or divestment. At the same time, procurement incentives often favour new purchases over internal utilization. The result is a fragmented environment where companies unknowingly duplicate spend while valuable inventory sits unused. In this episode, I am speaking with Taylor Assaly, founder of IronHub, about how AI-driven data enrichment is transforming surplus management. He explains how structuring and scaling industrial data allows companies to identify, trust, and reuse existing assets—unlocking significant cost savings and improving capital efficiency. We also explore the broader opportunity to create internal and peer-to-peer marketplaces that increase asset utilization and turn surplus into measurable financial returns. 👤 About The Guest Taylor Assaly is the Founder and President of IronHub, a company focused on transforming how industrial organizations manage and monetize surplus inventory. With a background that spans entrepreneurship and frontline oilfield experience, Taylor has built IronHub into a platform that leverages AI to structure and enrich industrial data at scale. His work centers on improving asset visibility, enabling reuse, and driving capital efficiency across the energy sector. 💼 LinkedIn https://www.linkedin.com/in/taylor-assaly/ 🌐 Company Website https://www.ironhub.com/ ⚒️ Additional Tools & Resources 🎬 Go backstage and check out my studio: https://geoffreycann.com/mystudio/ 🎓 Take my one day digital strategy training course for oil and gas: https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185 🔗 Connect with Me 🖥️ Blog series: https://digitaloilgas.substack.com/ 🎧 Podcast: https://geoffreycann.com/broadcast/ 💼 LinkedIn: https://www.linkedin.com/in/advocate-digital-innovation-for-energy/ 🤬 X (formerly Twitter): https://x.com/geoffreycann ⚠️ Disclaimer The views expressed in this podcast are my own and do not constitute professional advice.